10 most popular video reports from 404fest 2018

As you know, here in our Samara we hold the 404 Festival every year, where different people come and share experiences. We record reports on video and post it completely free on your youtube channel . We offer a selection of the most popular video reports for the past year.



1. Dreaming is bad

Anton Shein, Search Art Director, Yandex





About how to stop dreaming to create something great, and instead begin to embody ideas.



2. Flutter vs. Mobile Inquisition

Eugene Kot, Frontend Teamlead, Wrike





Honestly, big snobs than mobile developers I have not seen. Well, really, as soon as something other than the Golden Stack comes out, it immediately anathematizes. And if it contains the words “cross-platform”, “60fps”, “convenient and good” - then it’s scary to say what is being done. Such an introduction, of course, is difficult to attract the public, but what to do, we will try to break stereotypes.



What is flutter? This is the new mobile framework from Google, which allows you to create applications for iOS and Android at the same time. And without the need to get your hands dirty about JavaScript. What you get from this report depends on what you do.



Something like this:

• Mobile developer: not native! = Bad, or how to make a good application quickly and easily. Yes, under 4 platforms;
• Not a mobile developer: how, having zero knowledge in mobile development, making a good application is quick and easy. Yes, under 4 platforms;
• Not a developer at all: how to pay just one developer to get a good application quickly and easily. Yes, under 4 platforms.

3. Dear UX: save on everything. A few stories about the interface and the loot

Mikhail Tansky, Co-Founder, Head, Designer, Huntflow





Corporate executives often do not realize that design saves money and other company resources. At Huntflow, I got evidence of this. I’ll tell you four unobvious cases, how the interface design helped us not to lose company money.



4. How to make a billion

Denis Pushkin, Head of Product Marketing, Skyeng





When you set yourself an ambitious goal to earn 1 000 000 000₽, you have to change the model of management and work on the product very much. From a series of disparate experiments to a factory that tests product hypotheses without stopping.



How to build such a factory? How to choose hypotheses that are guaranteed to bring money? How to read the results of experiments? - questions to which I have found answers, and I will share them in my speech.



5. Typology of excuses and ways to deal with them

Vladimir Marinovich, Ex-CEO GetTaxi, Founder, UP Business School





Typology of excuses and ways to deal with them. How to develop internal entrepreneurship in a company



6. My path is an entrepreneur and manager. Maturity

Sergey Kotyrev, Director, 1C-UMI





Sergey founded the UMI Internet agency in 2000, when access to the World Wide Web was distributed via telephone cards ($ 1 per hour online), and 20% of the country's population did not even know about the existence of the Internet.



Now Sergey Kotyrev leads the UMI group of companies, which includes the UMI.CMS site management system, 1C-UMI.ru ready-made site service and the UMI Cloud platform. On the basis of products and services created by the Kotyrev team, more than 1,000,000 RuNet sites have been built.



7. How to do time management if you are a lazy limp cattle

Evgeny Kaznacheev, Head of Product, Ecwid





I probably tried all the TODO applications for Mac and all the well-known time management systems. Each time I failed miserably. After years of trying, I found a system that works, even if you are not an iron-perfect-strong-willed person.



8. Design-pumping CreativePeople: how we download designers at the agency

Alexander Kovalsky, Design director, CreativePeople





We’ll tell you how we created training processes for five departments, built the growth system of our 22 designers and learned how to do effective internships, why we loved online courses and dribble.



9. Consumption trends in the era of re-postmodernism

Samvel Avetisyan, Ex-Chief Marketer Tinkoff, Founder of the marketing company ArchIdea





Consumption trends in the era of re-postmodernism. Re-postmodernism is a value system and worldview of the thumb generation



10. Welcome to the world of complex interfaces

Evgeny Romanovsky, Project Manager, Design Bureau “Dog @ Pavlova”





UX design is experiencing a professional crisis. There is a harmonious theory, described back in those days when new knowledge about the web could be gleaned from paper books. There is a "process" in which proschared novices believe and in which they are also disappointed by changing three places of work. There is a harsh reality in which the “interface designer” is a designer who is tired of drawing land-borns.



And there is another world about which there is little noise on the air. The world of complex interfaces. In this world there is no harmonious, but constantly breaking process. There is no room for a discussion of the corner radius of the input fields. What is there? A pile of special cases, restrictions and nuances. The work of such a designer is more like the work of an engineer than a commercial artist.



We will try to fill in the information gap and talk about how interface tasks look in practice. How is a complicated interface different from a simple one? Why a professional interface can be simple, and a massive one can be complicated.

Announcement 404fest 2019

This year, the 404 Festival will be held September 14-15 at the Lotte Samara Hotel. Buy HABRHABR promo tickets and come!