Spoiler: it doesn’t matter.
For those who are not in the know: at a presentation at the armored electric pickup Cybertruck from Tesla, the glass cracked. Musk later tweeted that 146,000 pickups have already been ordered.
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“Is this a planned PR?” They ask me. ” The most honest answer is I don’t know. And those who know will not tell the truth. But in reality this is not important. That's why.
We analyze hypotheses
1. Cracked glass - a planned PR campaign that attracted additional attention
Thanks to this "cant" they started talking about the product and sales jumped.
Why not? When something goes wrong, it always attracts more attention than a boring licked presentation and such a hype tool works properly. It is important to remember that action is always more attractive than fact. A rally of dissatisfied is better than a broken presentation. Turning off the lights at the height of the party is better than not having it in the first place. Need a mover. And of course, quality planning.
2. The glass cracked by accident, and Musk just lied
Probably too. When something goes wrong, a good way to respond is to call it a planned action. It seems to be so conceived. And the best way to respond is to say that you didn’t think so, but all of a sudden, all of a sudden it brought incredibly successful results. This is storytelling with a drama, a happy end and elements of mysticism. It is important to build the whole story correctly, not to overdo it with drama and fill it all with sincere emotions.
The main conclusion is this: everything in the world of PR. Random or planned. In any situation, even the worst, there is a resource part that is important to see. And if it’s even wider, it makes no sense to be afraid.