Creating and developing a new company is always a difficult process. And one of the main difficulties often lies in the fact that the founder of the project is first forced to immerse himself in a wide variety of areas of knowledge. He must improve the product or service itself, build a sales process, and also think about which marketing tactics are suitable in a particular case.
This is not easy, only practice and previous experience can provide basic knowledge, but good professional literature here can help. In this article, we will look at five marketing books that every startup founder should read.
Note : the text contains both very fresh and already well-established books that reveal various aspects of marketing from psychology to the preferences of consumers of content on the network. Books in English - without the ability to read in this language today it is almost impossible to build a global company.
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
A fairly new book, and more importantly, the ideas in it are also quite fresh (that is, we are not dealing with the next retelling of common truths from the time of Philip Kotler). Both authors have significant experience in business development and explosive growth for companies. In general, both Sean Ellis and Morgan Brown are the founding fathers of the Growth Hacker movement.
The book contains descriptions of the most effective distribution models used by startups. You will also find practical tips on their implementation and development of growth hacking techniques in your company.
Theory and Practice. The Ultimate Guide To Online Content Marketing
Another book aimed at practice. The author runs his own marketing agency in Miami, and this company works with IT startups in a wide range of areas. As you know, often “techies” can create an excellent product, but they do not know how to talk about it so that people want to use it. This work will help to solve this particular problem.
Here you can find answers to practical questions that anyone who creates content on the Internet faces. You will learn about how many types of text are suitable for use, approaches to the distribution of content, as well as figures about the preferences of different groups of the audience (by industry and even geographical location). All statements are based on cases of real companies.
Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine AI for marketing
A rather unusual book, the author of which focuses on the use of artificial intelligence to solve the problems of predictive marketing. Magnus Unemir created his own classification of successful products in various industries, and then interviewed company executives and marketing directors who told him about their AI experience.
As a result, in the book you can find information on the use of new technologies for competitive intelligence, predictive pricing, increasing sales in e-commerce, lead generation and customer acqusition, data segmentation and improving usability.
Hooked: How to Build Habit-Forming Products
Nir Ayal is an expert in the field of behavioral design. His book includes data collected over ten years of experimentation and research in this area. The main task that the author set himself was to give an answer not to the question of why people buy this or that product, but how to form a buying habit. A big plus: co-authored by Ryan Hoover, founder of the well-known startup site Product Hunt, he helped make the material even more practical.
The book describes the real patterns that modern companies use to attract and retain attention to their product and build strong ties with the audience. So if you want to improve the performance and retention of your project - this is a great read.
The Undoing Project by Michael Lewis
Another bestseller by Mike Lewis. This is a biographical book about two psychologists and scientists Daniel Kahneman and Amos of Tver. The work itself is not about business and marketing, but with its help you can trace and understand the psychology behind successful and unsuccessful decisions.
That's all for today, but what other useful books about marketing do you know? Share the names and links in the comments - we will collect all the benefits in one place.