Clever Geek Handbook

Best schools for copywriting, editing, writing







A review article on schools and other teaching resources on copywriting, editing, and writing.



Education copywriting, writing in Runet is possible in two ways. This is corporate training in special schools with several teachers or copyright courses, where experts with experience share their knowledge with their special outlook on texts and advertising.



I will post information about the courses like this. First, I’ll talk about specialized schools, then about author’s educational projects. I will talk only about those schools that I remember, I know and in which I am sure that bullshit, it seems, is not being taught.



Review Content:



  1. The name and link to the resource.
  2. Short description.
  3. Sample program.
  4. Confirmation of the expertise of the authors of the courses: books, portfolios and other that I find.
  5. Teachers and curators.
  6. Course features or third-party articles and training tips.
  7. Cost of courses.
  8. Links to social networks.


So let's get started.



Gorbunov Bureau, Editors' Courses



Gorbunov Bureau, School of Editors . This is the most significant educational resource in Runet.



Admission to Editors School



Editors' courses run from August 31, 2015. The screenshot in the upper right corner shows the schedule of the courses for the whole time.





Fig. No. 1. Schedule of book courses for the entire history of existence



Along with paid places, the founders of the Bureau give students the opportunity to study for free.

Not everyone can get to training, there is little to pay money, you must be in the subject. Therefore, before entering, you must go through preparatory courses , they cost 5,500 rubles. The price rises to 7 thousand. In short, the "grandmother" rule. Pay, if you want to study, and pay earlier, otherwise you will give more. In principle, everything is logical - "Forge money on the spot."



Check out the review of the Bureau’s preparatory courses on how training takes place in the classroom.



In addition to preparatory lessons, a number of books must be studied, without which, as I understand it, learning is difficult. For complete happiness, the Bureau recommends that its students know English, at least with a dictionary.



Here is a list of books recommended for study.





Fig. No. 2. List of recommended books to study when entering the Editors School



Teachers of the courses Bureau Gorbunova





There are six teachers. Meet me.





Fig. No. 3. Editors' Course Teachers



Work after training at the School of Editors



After studying, graduates are offered guaranteed work. Compared to 2015, the number of partners that provide jobs has increased. However, work is guaranteed only to those who have defended their diploma.



Bureau Refund Policy



By the way, the school has a fair refund. Typically, many training resources return money after you have listened to the first introductory lesson. For the vast majority, it contains general information. As a rule, the first lesson is conducted by a convincing speaker. It is difficult to decide whether further lessons will be useful or not. How is Gorbunov doing it. With one hundred percent payment: reached the half course, do not want to continue training - return 50% of the cost. Well, etc. Anyone interested - see the contract .



Features of training in editors' courses



There are three training levels. The first is the largest, 100 seats. Homework is not checked, the training is almost independent. The main condition for academic performance is to complete tasks on time. This requirement is strict. If you fail to pass the test or homework on time, the Bureau has the right to refuse training services and send the negligent student to hell. Money for training is not returned. For me, this is a fair requirement. A serious school requires a serious attitude to study.



Everyone is guaranteed video lectures and tests. At the first stage, classes last three and a half months. It costs 50 thousand rubles. If you pay on a monthly basis, then 65 thousand rubles. The first-year training program, in addition to editing, includes studying the interface, typography and layout, communication and negotiations with the client, and much more, see the Bureau website for details.



Tuition at the School of Editors





Fig. Number 4. Tuition fees at the Bureau



VKontakte has the “Living” tips of Sarycheva, Ilkhov and Gorbunov, however, the projects have hung in the air, perhaps the authors are too busy with really lively work at school, on fb, etc.





Unique Trading offer that distinguishes Bureau courses from others



All training projects are distinguished by constancy, and the creators themselves highlight USP. Like who and what gets. I will try to highlight the strong qualities of the learning resource, as I see it myself.



USP in the case of Bureau courses. It seems to me that USP can be considered the presence of paid preparatory courses. The cost is from 5 to 6 thousand. But on them you get the basics of design knowledge, learn how to work in Photoshop, master hot keys and more. There are still lessons on how to organize work, how to properly submit portfolio and layout tasks. That is, it is much more than what some training resources on copywriting are presented as a full-fledged course, costing from 20 to 40 thousand rubles .





Fig. No. 5. Bureau preparatory courses, basic knowledge



Check out Sasha Volkova’s interview on the practical application of editors' courses in life in the independent journal of students of the Gorbunov Bureau School. In my opinion, a luxurious story about personal experience.



Read the story about admission to the School of Editors of the Bureau of Gorbunov, maybe it will come in handy.



Netology. Course Commercial Editor / Copywriter



Course Commercial Editor / Copywriter



In my opinion, the main features that Netology offers are skills in working with text and, mind you, with images. You study typography and layout, learn to manage a team. That is, Netology courses are almost the same knowledge that the Gorbunov Bureau offers. Only, naturally, for much less money.





Fig. No. 6. Netology Editor Copywriter



The training time is 6 months. This is if you buy courses from scratch, from an elementary level. In Netology, three training modules:





One of the main advantages of landing is an indication of the target audience. You can buy both all three modules, as well as a separate course of interest to you.



There is a zero preparatory course.



Check out the Netology Blog . Quite interesting and useful information is shared by the authors.



In the team, as I understand it, there are three main teachers. Sergey Korol somehow stumbled on his blog online. I won’t show, my opinion is not the most flattering ... Editors Dmitry Morovov and Olga Sviridova. There is also a pool of teachers from designers, SEOs and content marketers.



USP Netology - buying the course you need. You can purchase training from both the entry level and the latest editorial module.





Fig. Number 7. Netology Program



Of interest is the defense of a diploma. A graduate must write and post at least one article on one of the commercial blogs or in the media, and also create a landing on Tilda.





Fig. Number 8. Course Prices Commercial Author, Netology



Cost of lessons for copywriters and editors in Netology



The price for one module is 18 900 rubles. So think, if you are already an experienced author, then what’s better: take two modules and give 37,800 or buy the course in its entirety. The price is at the level, but if you exclude the first module, as I understand it, already experienced people in the profession go to study at the editor. If one payment, then it also saves. And besides, the authors of the landing take care of customers, reminding him of the tax deduction. In short, xs.



After graduation, Netology promises employment opportunities.



Telegram Channel Netology



Courses "Commercial author"



TeachLine website with a set of courses from TexTerra and, of course, the online course "Commercial Author" from the chief editor of the company Konstantin Rudov.



The company’s educational center has a blog and more detailed information on all courses.

All time-based training takes 10 lessons, each for an hour and a half, that is 10 academic pairs. The speakers who conduct the lectures are all the employees of the Texterra company, copywriters, editors.





Fig. No. 9. Commercial Learning Platform



Training is carried out on the Teachbase platform. Before training, it is advisable to take a basic course about Teachbase.



I quote. “The basic course about Teachbase” was compiled by the specialists of our company in order to make it easier and more convenient for you to familiarize yourself with the functions and capabilities of the Teachbase platform. ”



After completing the entire course, you will have a general idea of ​​the platform, and the student will also gain skills in working with it.



Students in the courses receive an invitation to a closed group on Fb. In the group you can get answers to questions, and thanks to the subscription, a notification about the class schedule comes.



USP training courses "Texterra"



The main USP of the training course "Commercial Author" is a thorough examination of homework. I was convinced of it myself. Most teachers check the homework very meticulously. I like it. But it seems to me that a large scope of studied subjects can be attributed to UTP. This is editing, and a lesson on seo optimization, features of information retrieval, familiarity with the types of content.



Course price Commercial author / editor





Fig. No. 10. Teacher training cost



Personal review of the course "Commercial Author"



My last training in copywriting, and more precisely in the profession, a commercial author belongs to the company “Texterra”. In my opinion, thanks to exchanges, the concept of copywriter is now highly discredited, so the course "Commercial Author" is being built up from competitors. The course is somewhat higher in completeness and volume of those affected by those than regular copyright schools.

The course is based on the book by 100 Evgeny Kryukova and Denis Savelyev "100 Hacks for Internet Marketers . " (See the book in the store on Ozone.)



So the advice: if you want to receive a diploma of “Commercial Author” with honors - first study the book and do the original homework. Thanks to the book there will be an opportunity to ask interesting questions. The most valuable thing that was on the courses was a detailed verification of homework. Not all, but most teachers did not spare their time and did a very meticulous check.



Being busy with work, it was not always time to do a specific “homework”, and besides, I really wanted to get the teachers' verdict from my unsuccessful texts. Therefore, I handed over, at the very least, those texts that failed. The result was drop dead.



I made sure that:



  1. Rudov is a corrosive editor.
  2. Alexandrov is an experienced copywriter who ate a dog for SEO. Helped me a lot to understand controversial issues.
  3. Elena Stoletova set tasks, which, to be honest, I was immediately unable to solve. Knowledge of editing and literacy is not enough.
  4. Konstantin Ivlev talked about how to work with the facts and defined sources.
  5. Kristina Stashchenko showed errors on my site. Corrected, for the most part. (Everything, damn it, not enough time).
  6. Tatyana Sweet explained how to sell her services. There are some useful features.


Everything was great. Training is the same motivation, only for your money. You get confirmation that you are working correctly, you see miscalculations. Although, in my opinion, I would have made these courses deeper, longer and not so general. However, this is not my business. Let the founders think.



For a complete picture, read the article “How Teterra created a training center and gathered a bunch of cones”



In general, the company is just at its school looking for authors for themselves, This is how they write for Tekerra, read the story and experience of Daria Tomilina.



Texterra has:





Skillbox online university of sought after professions, copywriting courses



Skillbox, an online university of sought-after professions, offers an online educational course , Copywriting from A to Z with access to materials forever. What I think is right.



Courses are being improved and each new set of students should receive not just a recorded gigabyte of information, but constantly new materials, taking into account past experience. And those who restrict access time at once can be considered not the most honest speakers. I wrote down the info and it's good, you can shuffle it from set to set.



USP course - a full cycle of content creation and other joys of the profession. Duration - 4 months.



The landing page indicates that the course is for SMM, copywriters, PR managers and brand managers.

It is significant that novice authors are listed in a separate category. This means that there will be lessons on articles and on selling texts.



14 training modules. It is noteworthy that participants are not required to complete homework precisely on time.



Communication with a mentor, I think so, in writing. At the end - diploma defense.

These are the skills that a copywriter gets at the end of classes.





Fig. No. 11. Key Copywriter Skills



Skillbox credibility is compared to Netology. Which of them is better can be judged only by unlearning those and others personally. The opinion of third parties may be interested and does not always correspond to reality. Just watch, read and compare.





Fig. No. 12. Teachers at Skillbox Copywriting Course



Skillbox on Instagram , and this is a promotion course .



University Channel Telegram Skills and Practice



Skillbox Online Copywriting Tuition Fee







Fig. No. 13. Skillbox tuition fees



Academy of Correct Copywriters



Get acquainted with the courses, go to the blog of the Academy of the right copywriters .



Subscribe to school news in VK and on FB .

The cost of Academy training courses



AIC has two main products:



  1. Selling text marathon For a beginner copywriter and the owner of his project, 16 lessons on various types of content with mandatory verification of homework. The internship and the proposed work takes place on real tasks from real clients. The course costs 20 thousand rubles. If you want to receive mailing notes, see and talk with a trainer - pay 7 thousand rubles.
  2. Article Marathon There are 13 lessons in this course, they teach how to write articles. The landing is similar to the previous one. That is, it promises success. The cost of the lessons is 12,800 rubles. If you want recording and hourly communication with the speaker, you will have to pay 16,800 rubles.




The Academy has a Youtube channel.



Note. Once I thought that they were together. Alas, I was mistaken. On the FB there is a group of “Moroshka” for participants in online conferences and an archipoleous group of the community of copywriters “Come on . ” Why useful? Very simple. A group member can ask any difficult question. Will definitely get a response. Therefore, I consider these groups to be important resources for learning. Anyone, both a copywriter and a customer who is looking for an adequate author, can enter the second.

By the way, in December, Moroshka is planning a shareware online conference on text and editing for private professionals and entrepreneurs, which will be attended by 45 speakers. See the conference landing page .



MYACADEMY Internet Marketing School



Official site , all courses. And this is the Copywriting course on how to write selling texts.



The course offers knowledge to copywriters, SMM specialists and Email marketers. Training takes place both in person and online. The cost of online training will be 25 thousand rubles. Only 27 hours of theory and 9 hours of practice. Chatting with like-minded people. Lesson albums are available throughout the year.



Teacher Elena Lopatyuk See information about the course program and about the teacher.





Fig. No. 14. Program and teacher information



USP School of Internet Marketing MYACADEMY



The UTP of the courses, in my opinion, is that the copywriter gets the skill to master the Glavred tool and work in Tilda. This means that the author will learn how to create sites, work with usability, and so on, which is accessible to graduates of the Gorbunov Bureau.



Media Relations all copywriting courses .

Copywriting workshop in Moscow.



Author courses



Now let's move on to the author’s courses. Elena Asanova said very well about the author’s courses when I asked her what is better: training with a single teacher or when teaching corporate speakers.



I quote: “It’s always good to go to study with a person who is deeply involved in some topic. He will take you deeper into this topic, give more tools, nuances, understanding than when this topic is one of many in a comprehensive course. But this does not mean that the comprehensive course is necessarily worse. Firstly, the student himself may have a broader request and then he is better off for such a course, and secondly, a lot depends on how he is built, how much time is devoted to different topics, whether it is possible to get used to it during this time and how much High quality feedback. For example, we often work with companies and corporate universities, where we “close” the text block in a general communication course: we teach journalistic genres for business and storytelling. And if the customer allows and helps us to build our block correctly inside, then we can give a lot in a short time and teach us how to write news, articles, notes, interviews and, of course, stories. ”



So let's get started.



Copywriting Studio by Alexander Tchaikovsky



We begin our acquaintance with the most expensive copywriting course. And the most controversial. This is a working site , but there is also the annual Merger program .



The checklist includes copywriting, editing, design and layout skills, marketing and the art of sales and negotiation.



There are separate faculties. the first is a VIP copywriter, followed by the Marketer and Entrepreneur.



The author of the courses promises fabulous earnings, however, like most people who like to exaggerate their results. If not for the high-flavored syllable, one could take words on faith. Gorbunov’s bureaus do not clearly promise the golden mountains. But I know that the earnings of the editors are really high.



It was embarrassing that there was no portfolio on the working site, and the blog presented several scanty notes. However, the studio’s students work in other training projects, Alexandra Kurien , for example, she says: “Oleg, I came to the conclusion that you can study anywhere and get a result if you take responsibility for this very result. And I realized that there is no school that will teach everything from and to)) Tchaikovsky has a good school. We take a real customer and write a landing page for him. Detailed lessons, for beginners a lot of insiders)) Sasha checks the work of students himself, but usually keeps a couple more capable girls - curators. "





Fig. No. 15. The learning process at the School of Alexander Tchaikovsky



Curators of the training program of the School of Alexander Tchaikovsky





Fig. No. 16. Curators of the training program of the School of Alexander Tchaikovsky



But Katya Masycheva herself is already conducting her copywriting and SMM courses, which are very successful.



In fact, the cost of eight months of study roughly corresponds to the cost for the first and second level at the School of Editors. And this is the price for studying at the Alexander School:



  1. VIP copywriter
  2. Marketer
  3. Businessman




Fig. Number 17. Tuition at Tchaikovsky



Tchaikovsky Marketing School in VK



Content School Maya Bogdanova



Content School Maya Bogdanova. Course for copywriters



The author’s expertise is confirmed by the book “Content School. The book is presented on Ozone and in other publishing houses. Site of Maya Bogdanova Content technology for small businesses .



The course for copywriters includes almost three months of training. This is what the learning process awaits you.





Fig. Number 18. What do the courses of Maya Bogdanova give



The site describes in detail what the student will work on every week.



The course program includes three modules, which consist of the following skills.





Fig. No. 19. The program of the best course of Maya Bogdanova



Every week there are two webinars, at the end of which you need to do your homework. The organizers of the courses are fans of the editors' school and in the same way, they are scared for the poor performance of the three "homework" to expel from school. Harsh! Guaranteed help mentor. It would be surprising if she did not exist.



Tasks, as I understand it, are given specific from existing customers. I think that the organizers choose simpler tasks and let the students do it. Well and so on.

The cost of active participation is 20 thousand rubles.



In general, I found four active courses in Maya:



  1. "Text. Zero ” , the basic training of the Content School on creating texts for your business. (Hmm, this name is taken from the landing page. Probably, entrepreneurs themselves can study in courses. It has become fashionable now to offer writing writing to businessmen. This is one of the copywriting trends of 2019, read the article by Alexander Gridasov at WebPromoExperts. Many leaders are authoritarian, try to check for mistakes by the copywriter , style, etc. Well, since they don’t like hired writers, let them learn themselves). Tuition: 2,500, 4,000, 14,000 rubles. Depending on the degree of friendly location.
  2. Online course "Find your style in texts . " Perhaps it would be great to listen to this course, because it gives lessons on how to talk about business is interesting. Especially about his. He worked with several clients, so deeply immersed in their business, it was a real pleasure to listen and read them. I could only rework the text, if that director were to this course, then to hell with the author. There is time, and the grandmas themselves flow into your pocket. Write to yourself for pleasure. The price for the course is 4,500 rubles.
  3. Course for copywriters , you have already read it above.
  4. "Shock. Shook. Show » And this is an offline training to promote your business, as I understand it, you can buy it on record. Well, either come to Tel Aviv, maybe in Moscow and attend the event. Or pay 45 thousand rubles. and you will discover the secrets of promoting your company.


These are the pages of Maya in VK

read her notes for copywriters on Instagram

on fb .

Content school on YouTube.





Fig. No. 20. Price for active participation in courses





Fig. No. 21. The cost of the courses of Maya Bogdanova



School of Julia Wolfhound



School of copywriting Julia Volkodav. My attitude to Yulia is the most reverent.She is my first copywriting teacher. Thanks to her lessons, I gained confidence that my texts are not graphomania, that people need them, but the work as a copywriter, which I began to engage in is really in demand and benefits people.



You can read more about the school in an interview with Julia, which she gave in September.





Fig. Number 22. How is training at the Julia Volkodav Copywriting School





Fig. Number 23. The cost of the courses at the school of Julia Volkodav



Julia Volkodav School of copywriting in instagram. Julia Copywriting School



channel on YouTube. And this is her book channel , curious, look. The official group of the School of copywriting Julia Volkodav in VK.







My opinion: Julia's courses are the most budgetary of all. They are ideal for beginning authors who want to get an idea of ​​the profession. In total, he worked as a copywriter for about 5 years, of which more than a year on the ETXT text exchange, which I attribute to the period of hard practical training. I learned a lot in practice, which I later received confirmation from at the school of Julia Volkodav, already then one of the oldest copywriting schools. Only after her School did he gain confidence in himself, in his then competence, and gained a lack of fear of customers. And I realized that it was necessary to bring down from the exchange where the eyes look.



UTP School Julia Wolfhound



Polishing texts to full perfection, this applies to articles, landing pages, and texts for social networks, followed by their placement to check for virality.



Olga Solomatina and her copywriting school



Olga Solomatina School of Copywriting

Watch Olga's courses and seminars and her books on LiteRes.



I remember a couple of years ago there was a scandal with some school due to the lack of permission to teach. Of all the schools, probably only Olga has a State License for training on the site. (Hmm, maybe he looked bad) .



As they say, copyright courses imply a twist. At Olga, she lies in the fact that a whole direction in training is devoted to working with customers. The author of the course promises to teach the practice of harmonizing texts and how to deal with objections.





Fig. Number 24. Skills of working with customers Olga Solomatina’s school



The second direction is to write and edit a lot, explaining why this is so and not otherwise.





Fig. Number 25. Marketing and editing, Olga Solomatina School.



The third area is branding and self-presentation. As I understand it, Olga works with HeadHunter. So he is looking for work through the employment portal. Olga determines the best authors herself. In general, see the landing page for details.



UTP School Olga Solomatina



Olga has the most luxurious UTP, which I saw on the training landing pages. 10,000 hours of concentrated practice. It’s a little incomprehensible what it means in concentrated. Is it archived or is it super effective? The training lasts about three months, and this is about 2000 hours.



Tuition at Olga Solomatina School of Copywriting





Fig. No. 26. The cost of training at school Olga Solomatina



Read Olga Solomatina on the FB and on Instagram .

Olga Solomatina, “Easy to write” channel on YouTube. Olga Solomatina’s



school and exchange of copywriters still has a series of video tutorials on YouTube Olga Solomatina’s “Write Easy”

channel in a telegram.



Courses on branding and storytelling Elena Asanova



Courses by Elena Asanova or Big Tomorrow Portal on branding and storytelling.



It is signed on Elena for a very long time. I read her newsletters. He writes very convincingly. Especially for girls who are in copywriting from scratch just right. And by the way, and not only for girls. I think her ability to put thoughts into words is a miracle. However, see for yourself what courses Elena offers. This is journalism and storytelling for business. In general, many people teach street-walking, but it seems to me that Elena writes and teaches so hot how great. It's my opinion. Because I read her posts. Subscribe, read, you judge.



I will also say this. Copyright courses are a swamp. But, a swamp of positive, from which I do not want to leave. Because the charge of positive communication is guaranteed. And here Marina Voitovich, a cool author, whose articles I like to read, works. Why? They are meticulous and detailed. For example, this article became my flag in the work, with its help I found confirmation in my aspirations. I am grateful to Marina for expressing her thoughts. I work this way and still fight for my beliefs.





Fig. No. 27. Storytelling for business Elena Asanova, price



This is the price for Storytelling for business. Money back guarantee after two lessons viewed at the course. Materials on the rest of the courses, see the training portal Helena. A lot of them:



  1. « » , , . , .
  2. « » . : – 27 . . – 38 . .
  3. - Big Tomorrow
  4. «» – , « » , . – 9 000 , – 16 , .
  5. Experimental course "Shoshin" to reveal creative potential. It’s worth - 3 800, want support for your creative “pants”, add 3 000 rubles.


Webinars include the following packages:





Someone may be skeptical of her lessons. ask the question, well, what a hell, how stories will help business. When I asked Elena the question of how stories can be used to promote business sites, especially at a time when informal style is much more in demand in business than artistry.



She answered. I quote:



« , . - – . , , , , – .



, , , -, , .



For example, to acquaint the reader with the author of the project or brand (interview, storytelling), interest him in the story of how this product / service was created (note, sketch), inspire to experience some new experience (report), demonstrate the expertise of the person or team companies (expert comments, author columns, articles). Copywriters come to us to improve their qualifications, and companies send employees to courses, because the set of “texts on landing / informational articles on the website / posts on the social network” is not enough to attract a new audience and build relationships with the old one. In order to talk with the audience, other texts are needed - not a technically verified info-style, but a living word. ”



Elena Asanova, storytelling of Instagram posts .



,



Copywriting is primarily advertising and marketing. Therefore, I see true copywriting only in the School of Alexander Pavlovich Repyev.



School of Marketing and Advertising by Alexander Repyev

Read more about the school of Alexander Repyev



Alexander Pavlovich - the oldest copywriter, marketer of the Country of Soviets. Perhaps this is the only person who can dictate his opinion. He's in the subject, probably for almost half a century. His books say a lot. They run counter to the conventional marketing of Mann and Kotler. Because the knowledge of Alexander Repyev is from life, from their experience, and not sucked from Western books and someone's dubious insinuations. On copywriting, Alexander is preparing a textbook, honestly, I look forward to his release.

Program , Word.







Fig. №28.



. . .



.



Petra Panda University



Honestly, Peter Panda for me has always been the greatest motivator in copywriting. (His page on Fb ) I studied at the courses of Peter, or rather passed his marathon, which cost only 1 thousand rubles. How much new have I learned. In short, it was amazing. I don’t know how Peter is conducting his marathons. But I think that they meet their goals. When we were able to talk a little, Peter said that now his projects bring millions of income to their owners. Respect and respect.



Read Peter's books , they have a lot of good tips on how to survive in this cruel world of Internet business.





Fig. No. 29. What gives training or USP of Petra Panda University



I will never forget Peter’s analysis of landig for copywriters on YouTube. Strong thing. Here is his channel , many sensible interesting speeches.



Panda copywriting project in VK



I was at the marathon of Peter Panda. He got motivated and got acquainted with the chips that Peter used in his work. Critics may say different things. Let them out. I just recognized a beautiful and strong person who, after various life failures, finds strength and continues to work and help people as much as possible. It is a pity that he is very vulnerable and too sensitive to his own failures and criticism. However, who is not impressionable and not vulnerable? I don’t know those.



Sergey Trubadur School of copy marketing



Follow the link and get acquainted with the School of copy-marketing of Sergey Trubadur. Honestly, when I started in copywriting, Sergey represented for me such a charming guy who achieved some incredible successes in our profession.



They started almost simultaneously with Yulia Volkodav, somehow she talked about him, and her recommendations are not an empty phrase for me. And then I was very surprised to hear this strange term copy-marketing. Another adjustment to the copywriting market.



The result was a peculiar Tyan-Pusher, remember Korney Chukovsky, only here copywriting and marketing in one glass. It is clear that one cannot exist without the other. But copywriting is not just texts, it is advertising. And marketing is a market analysis. In fact, a smart copywriter studies CA, and only then moves the goods and services of a businessman who has trusted him. And everything else, that is, content, for the most part - is a normal rewrite.



What are the pluses of the school. There is an affiliate program , that is, anyone who recommended the Sergey School can make a profit. By the way, Julia’s partner works for me.





Fig. No. 30. What is taught at the school of Sergei Troubadour



Go to the website and get acquainted with the School of copy marketers.





Fig. No. 31. The full cost of training at the school of Sergei Troubadour



Why so expensive





Fig. No. 32. Why is it so expensive, Sergey Trubadur



I doubt that tuition at many schools is much more expensive.



  1. Training "Smart Landing" in conjunction with Nadezhda Bogdanova. As they say in the landing, the training includes in-depth marketing analysis, three formats of landing pages and assembly in two designers. There are three versions of the training, costing from 25 to 50 thousand rubles.
  2. Coaching copy marketers with basic training from 29 thousand rubles. to the premium version costing 66,900 rubles.


Sergey Troubadour page in VK

Sergey Troubadour School and Agency YouTube Channel .



Marina Vasilieva and her "Tamers of texts"



I liked the way she says: “You don’t need talent to declare itself. Writing is a skill . ” For the first time I saw Marina at a speech at the annual conference of the Academy of Correct Copywriters for 2016. Then there was a performance on Websarafan. Honestly, this woman knows how to present material with presentation logic, combined with amazing femininity. However, I will not compose praises, see Marina's podcast "How to write fascinating texts."



The online course "Text Tamers" starts in December. The lessons are suitable for experts who would like to talk about their business or profession themselves, as well as for beginner bloggers who want to express themselves.



Who needs Marina Vasilyeva's course?





Fig. No. 33. Who suits the course of Marina Vasilyeva



How much are the "Tamers of texts"





Fig. Number 34. How much are Text Tamers





Intensive Dmitry Kot



Go to the landing page of the online training and get acquainted with the training conditions. As they say, in the landing page you can listen to the course both in the recording and visit it online. There are compulsory homework. He checks himself Dmitry. Hmm, probably. Interestingly, the lessons are given on working on the most difficult tasks in copywriting.



  1. The text is on the main page, and this is the work on the landing page.
  2. Text for the training product.
  3. Text for quotation.




Fig. Number 35. The cost of Dmitry Kot's intense





Copywriting School Denis Kaplunova



Get acquainted with the conditions of study at the school of Denis Kaplunov, go to the main page of the site .



Check out the course pages:



  1. Online course "Selling Text Designer"
  2. Copywriter Pro Online Course
  3. Online course Express Copywriting


Read more on the pages of the site. Prices are given in hryvnias or in cu In the cooperation section, corporate business trainings and open master classes are presented.

Denis Kaplunov VK page , account on the FB.



Publication of Denis Kaplunov and his BrandWriter on Instagram

Channel business coach on YouTube.



These two resources included in the review on the recommendation of readers. Really worthy of school. I just got acquainted with the information on the sites of the owners.



Institute of Business Copywriting Daniil Shardakova





Daniel has his own website, reading which you can find a lot of useful tips for copywriting. Check out the site map .

Go to the learning resource to get acquainted.



On the pages of the site there are three main courses:

  1. Online course "Professional copywriting for beginners" - 6 900 rubles.
  2. Individual lesson with Daniil Shardakov. Lesson 2 hours worth 4,900 rubles.
  3. Online course "Fundamentals of Email Marketing in the Mailchimp System" for 14,990 rubles.


Confirm the professionalism of the author can his book "Copywriting from scratch", read the review .



Course of Timur Anikin “Learning to write texts”





Meet Timuroks by Timur Anikin.



The cost of the courses is 17,000 rubles. By the way, this is almost one of the few courses that has a solid cost. Does not try to increase the price, does not escalate the situation, saying, like: time is running out, the price rises.



I won’t tell for a long time, curious people can familiarize themselves, but the fact that a worthy course was convinced by itself. There are a lot of interesting information on the site.



The professionalism of the author confirms the availability of a training course for companies. Business bullshit will not accept. And the book of Timur Anikin “100 questions about your text. Constructor of the assembly of the internal editor . " Read on Liters.



There is a telegram channel , you can find very interesting materials.

Fb account



List of Learning Resources Listed in the Overview







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