Recently, the phenomenon of blogspam has spread on the Internet overseas.
in fact, this is ordinary SEO spam that uses well-developed online sites for promotion.
Most often, the publication is a loosely coupled and meaningless text, either artificially generated ( "uprooter" ), or compiled from several existing sources by an author who is not a specialist in the subject field, but thoughtlessly copies pieces of text that often contradict each other.
Consider this publication using an example
An open blogging platform, such as habr.com, hosts text . So that it does not look like spam, initially it does not have hyperlinks. However, after a week, the author edits the material, adding something for which everything was started - a neat reference to his bodyshop.
To promote promotion, a link to this publication is given somewhere else, for example, the mechanism described in the article a year ago is used : the link is fed to a regular spam distributor on reddit.com.
And finally, it’s a very naive “trick” - the author is registered under a different account and comments on his recording, of course in excellent tones.
The result is a seemingly respectable publication, which nevertheless perverts the essence of the blog as a source of information, replacing useful material with a meaningless surrogate.
Why is that bad?
Spam can be compared to environmental pollution.
Just like garbage pollutes our planet, worsening the living conditions on it, spam pollutes the information space. When we search for something in Google, instead of useful information written by a specialist, they give us mountains of such garbage, and it becomes more and more difficult to find something useful.
In addition, for the promoted online sites, this phenomenon becomes a real disaster.
In the thematic communities on reddit.com, such links are in full flow, several times a day, adding work to moderators and clogging the information fly for subscribers. And although this is still an isolated case on Habré, with the growing popularity of the English-language segment, such attempts to take advantage of the popularity of the resource for promotion will become more frequent. And we must prepare for this in advance.