At the rally, the co-founder and head of Figma, Dylan Field, will speak, and representatives from the Yandex, Miro, Digital October and MTS teams will share their experience. Most of the reports will be in English - a great opportunity at the same time to pump knowledge of the language.
We invite business owners, marketers and everyone who cares about effective online promotion on a big journey into the world of digital marketing and advertising technologies.
Main themes
Let's talk about new bid management algorithms, the possibilities of working with creatives and updates in the interface. There will be a maximum of useful announcements, interesting cases and a report from an expert with a worldwide reputation.
Who leads the expedition
The expedition is led by Yandex Commercial Director Leonid Savkov.
The crew includes the leading experts of the Direct team and business representatives who will share their experience in solving practical problems using Yandex advertising tools.
The event will be useful to business owners, heads of operating, IT and marketing departments of large and medium-sized retail companies, brands and distributors.
On September 25 at 11:00, Calltouch and Zoon will tell you how to use the end-to-end analytics to evaluate the effectiveness of advertising, reduce costs and attract new customers through aggregator sites.
They will discuss the most important: analytics, marketing automation, and how aggregator sites bring new leads. At the end of the webinar - a nice bonus from Calltouch and Zoon.
This conference is for those who want to increase the efficiency of their business, work correctly with advertising and information in New Media, competently use new trends and technologies to attract an audience.
While scientists still have questions, science continues to exist.
These puzzles that torment researchers, in turn, are divided into important and not very important, relevant and those that can wait. Finally, the architects, the solution of which can drag on for centuries, and those that we can solve in the foreseeable future.
In the lecture, we will talk about several important, relevant puzzles in modern astrophysics that can be solved in the 2020-2030s.
Among them are the nature of dark matter and the birth of the first stars, the origin of cosmic particles of ultrahigh energies and, of course, the search for inhabited planets.
Sergey Popov is a Russian scientist-astrophysicist and popularizer of science, doctor of physical and mathematical sciences, leading researcher at the State Astronomical Institute named after P.K.Sternberg.
Strategy is the basis of an effective advertising campaign. Identification of the target audience, segmentation, choice of tools and the proportions of their use: a digital specialist should not act on a whim, but on a strictly verified plan. Only in this case the advertising campaign will be as effective and profitable as possible. Master the basic elements of planning digital campaigns for the effective solution of business problems in an open lecture from the experts of the digital agency RTA.
September 26. The HSE Business Incubator will hold a traditional open microphone for everyone who cares about startups, entrepreneurship, and business. Each guest will be able to tell about his project, share ideas, get useful feedback from experts, find new contacts and have a great time communicating with like-minded people in a warm and friendly atmosphere for pizza.
Representatives from Google, Coca-Cola, Free2Move, Vkontakte and other IT companies from Silicon Valley, Europe, Asia and Russia will share best practices and talk about the challenges they have to deal with.
Magento-mitap is a meeting to exchange experiences and best practices. In the format of three reports, we will talk about various e-commerce development tools and share the experience of real projects.
Meetings that are dedicated to personal and career growth for a narrow circle of top managers and company directors over a glass of wine and a buffet table. Among the invited speakers are significant market players with unique knowledge and willing to share it.
We go to conferences around the world, but not one of the events suits us completely: for some, everything is bad with the content, for others itβs bad with the organization, somewhere there is weak networking, reports are bought somewhere.
Therefore, we made SALOCONF - a conference that we would love to go to ourselves. And we invite you to join.
Moscow, September 27, Concert Hall.
There will be everything you love: strong speakers, short speeches on the case, lively discussions on uncomfortable topics and a lot of behind-the-scenes conversations.
What does the fat have to do with it? Salo is the internal name of Aviasales, for its own. And the conference is also for their own.
In just 1 day, you will get to know dozens of cases that have implemented the best services with their customers, get acquainted with their managers, get the most favorable conditions for starting a cooperation and communicate with a huge number of colleagues. 1 day instead of weeks of correspondence, self-study of each service and many meetings! We have put together the best tools for development. And by tradition, in the evening we will have a small party at a bar nearby.
Yandex has always been associated with search, maps, and mail. In recent years, we are also engaged in hardware development. Our teams are developing autopilots and electronics for control in an unmanned vehicle, Yandex.Station with Alisa and smart home devices, auto heads and driver fatigue tracking devices, our own servers and data centers.
September 28, we are gathering the first Saturday meeting for hardware developers. The program reports on key "iron" areas of Yandex. All day, the teams of Smart Home, Yandex.Auto and Bespilotnikov will work at the stands where you can test products and ask all questions of interest to engineers.