iPhone 11, the new iPad, TV +, Arcade and more. What Apple showed today

A few minutes ago, the next annual Apple Event ended. In the Steve Jobs Theater, the company presented what it will please us this year.

The tech geeks gathered in the atrium above the theater say the atmosphere was surprisingly calm. Everyone basically thought they knew what to expect. And the event itself came more in order to confirm their guesses. Although the employees who came across them along the way were unusually enthusiastic.

Apple itself this year for the first time opened its presentation to the public, which is not yet sitting on its devices. Livestream was available on YouTube , on Twitter and on the site of Apple itself, where anyone could watch it from the desktop. It was high time! And it was clearly worth it. At the peak of all these platforms, there were more than three million viewers, not counting the relayings. Quite a good result.

On Habré ivansychev conducted a wonderful live text broadcast. If you want to feel the moment, I highly recommend it.

And with us - briefly and in fact.

What was expected

Before the event there was a whole series of “leaks”, each with information about potential devices. For the third year in a row, three new smartphones were expected. Only now - with the prefix "Pro": iPhone 11 Pro, iPhone 11 Pro Max and iPhone 11 (to replace, respectively, iPhone XS, iPhone XS Max and iPhone XR). They said that the update would be more cosmetic, like the transition from the iPhone 6S to the iPhone 7 (from there and a rather calm mood in the crowd). The company will simply upgrade the specifications, improve small parts and make a new camera.

According to the Chinese blogger GeekBar, which appeared a couple of weeks before the presentation, the focus will be on the camera. It will be equipped with three lenses and a selfie option in slow motion. And Bloomberg in August announced that they have information that they will also introduce the new iPad with large screens, a 16-inch MacBook Pro, a new version of their smart HomePod speaker and an improved Apple Watch.

At the Steve Jobs Theater

It was also possible to speak with great confidence about the presentation of a new gadget: a Bluetooth shortcut a la Tile . Which will use AR to help locate lost items, such as keys or a wallet (or whatever you attach it to). Information about such a feature appeared in the redesigned Apple Find My application in June, and in the iOS 13 code the gadget was described directly as “a small round plastic tag with the Apple logo in the center”. It also explained that the system will give a signal if you move too far from the shortcut. And if you completely lost an item, other iPhones will also help you look for it. If someone is near, he will be informed who can pass the lost thing.

Many of these rumors were justified. But something even exceeded expectations.

Apple arcade

Tim Cook did not waste time in vain. He went on stage, immediately said that a bunch of updates, they are big, and went on to the news. The first concerned the update of the App Store. There will be a new Arcade bookmark, where there will be top games sponsored by Apple, which can not be found on any other platform.

New games every month, with trailers, recommendations, guides and other related content. They showed games like Frogger (you play as a frog, moving around the house, danger lies in wait at every step). The man on the stage was playing a clearly child’s toy, and a crowd of IT journalists in an ingratiating voice told that frogs could change their costumes. It looked clearly out of place.

Other games were a little more in topic. Well, the quality, from graphics to music, is clearly much higher than that of a standard game. iOS 13 supports PS4 and Xbox One gamepads, some games are complex and clearly designed to fit them.

There are more than a hundred game developers joining Arcade. The section opens on September 19 in 150 countries. At launch, 100 games will be immediately available. A subscription costs $ 4.99 per month. The first month is a free trial.

Apple TV +

Tim Cook again came out and told about new TV shows and films that they launch on their streaming service (a competitor to Netflix and the future Disney +, which threatens to kill everyone). Cook boasted that their trailer for The Morning Show was watched on YouTube by more viewers than any other similar series before its premiere.

Revealed a new trailer. Jason Momoa plays in the post-apocalypse, where no one can see but him. And the evil queen (?) Wants to collect all the sighted children who began to appear in the world. The series is called See.

The first television shows will be available from November 1, in more than 100 countries. New films and series will be added every month. The subscription price is only $ 4.99 per month for the whole family (loud applause from the audience, the crowd screaming, they did not expect this at all). Usually for this price they offer to rent one film from the strength.

Moreover: if you buy an iPhone, iPad, Apple TV - you get a year of subscription to TV + for free. Usually the greedy Apple that was trolled for the $ 999 monitor stand is now taking unexpected care of users.

7th generation iPad

Cook talked about the new iPad OS. More than a million applications specifically designed for the large iPad screen.

But most importantly, the sixth generation of iPads is a thing of the past. The seventh comes to replace him. As expected, with an enlarged display, 10.2 inches (instead of 9.7 inches). Pixels - three times more, inside - A10 Fusion chip, two times more powerful than the previous one. Also, through the Smart Connector, a full-sized keyboard can be connected to it.

The multitask has improved, new features for video processing have appeared, the browser is at the desktop level, it can work with Google Docs and Squarespace. Camera 8 MP

The price is only $ 329 (generally very budget!), For educational institutions and students - $ 299.

Pre-order is already open on Apple, shipping to the United States begins on September 30.

Apple Watch Series 5

They told how the Apple Watch saves lives, showed a couple of real stories. One man fell, and the watch automatically called the ambulance and his wife. Thanks to the clock, one woman had an emergency cesarean section, and the other man, thanks to the clock signals, managed to undergo an operation that prevented a heart attack. Many also shared how the watch helps them stay in rhythm, exercise, and lose weight.

Well, of course - now the Apple Watch is still improving. Make a partnership with a crowd of healthcare organizations, allocate money to study diseases (and tracking Apple Watch will help in this). You can become a participant in such research by installing the Apple Research application. Apple itself will not take data from anyone, personal information will remain with you.

The new Apple Watch boasts a display that is always on (what?). You can always see your time, and if you tap, the brightness increases.

Unique LTPO display, which is updated with a frequency of 60 Hz to 1 Hz, which saves energy. Due to this, although the display is constantly working, the battery of the device still holds the standard 18 hours.

Another new feature in Series 5 is the built-in compass. You can see not only the direction of movement, but also your current position (latitude, longitude, altitude).

If you press and hold the button on the side, the smart watch calls an ambulance in any of 100 countries. Even if you don’t have an iPhone nearby. Especially useful for travelers, now you can not worry about what will happen if something happens to you.

Like all other devices, the device is made 100% from recycled materials (such a crowd always has a stormy reaction, the same this time).

The cost of GPS models Apple Watch Series 5 - from $ 399, models with communication - $ 499. Pre-order is already open, shipping to the United States begins on September 20.

Series 4 seems to be getting out of sale, and the price of Series 3 is very seriously reduced. Now this smart watch can be taken for only $ 199. In general, Apple at this presentation seems very generous. But will it apply to new iPhones?

iPhone 11

iPhone is the most popular smartphone in the world. The latest iPhones have a 99% customer approval rate, the largest in the industry.

iPhone is also the most popular camera in the world. And now she’s getting an order of magnitude better. The iPhone 11 has two cameras. It has a new ultra-wide lens, super-fast photo, 2x optical zoom, 36% brighter flash. Night Mode for low light, with a crowd of technologies that provide a natural effect (the photo shows that the room is dark, but all the details are visible).

Video shooting mode has also improved. 4K can be shot at 60 FPS, holding the smartphone in your hands, and it automatically adjusts the video so that it does not shake. The best video quality ever seen on a smartphone.

The front camera - 12 MPix TrueDepth, can shoot in 4K 60 FPS, and, for the first time, with the ability to shoot in slow motion. Yes, selfies can now be done in slow-mo (they have already been called “slow-fi”).

Display - Liquid Retina, 6.1 inches. Surround sound with Dolby Atmos.

Processor - A13 Bionic. Four cores, 8.5 billion transistors, 40% reduction in power consumption. The A12 is still the most powerful processor (and GPU) in smartphones, and the A13 further widens this gap. Top Android smartphones will not be able to compete with such power for several more years.

They showed a game with cool graphics from the Giant Network, played it on stage. The audience for game presentations is traditionally indifferent. Yes, and the Chinese (Asian? How not to seem racist?) Speaks about her with a serious accent, you can’t make out some of the words. The game, called Pascal's Wager (sort of?), Arrives on the Apple Store next month.

The battery has improved, it holds a charge for an hour longer than in the iPhone XR. Well, a bunch of other minor improvements, mainly due to the speed of the A13 Bionic. For example, Face ID will work faster, identifying its owner by face. Protection against dust and water is also present.

iPhone 11 will be the heir to last year's iPhone XR. Will be released in white, black, yellow, green and red. Cost - $ 699 (!?! ??). iPhone XR, by comparison, was $ 749 for the base model, and in all respects was weaker. Well, it’s another five years - and we’ll get to Xiaomi prices.

iPhone 11 Pro

With three cameras. The first Apple smartphone, which has the word "Pro", and this means that professionals will appreciate it. Everything is made of stainless steel, the entire back panel is a single piece.

Display - Super Retina XDR, the best smartphone in the world. Contrast ratio 2,000,000: 1, 458 pixels per inch, frantic available brightness of 1200 cd / m2. 15% more energy efficient than previous generation screens.

The screen size of the Pro is 5.8 inches, the Pro Max has 6.5 inches.

An engineer came out and spoke in a slightly hoarse voice about machine learning, which is fully used in the iPhone 11 Pro. Due to it, everything works faster and more efficiently. They say, "iPhone 11 Pro is the best machine learning platform in the world." Due to it, the battery lasts up to 4 hours longer, and the iPhone 11 Pro Max - 5 hours longer than last year's device. Plus - the best charge (again, the previous one will not work ?!), which charges even faster.

Well, three cameras provide the best photos in the world. Not just among smartphones, among other cameras too. One lens with an aperture of f / 1.8, the other is f / 2.4, and is ultra-wide with f / 2.0 and an angle of 120º. Optical zoom 0.5x, 1x, 2x. To improve the photo, a neural processor in the A13 Bionic is used. The technology was called Deep Fusion. 9 photos are taken, the best aspects of each are selected, an ultra-detailed photo is created, with minimal noise. All three cameras shoot in 4K / 60FPS.

All three cameras are calibrated with each other at the factory, plus during use, when you shoot, the other two cameras analyze lighting and the colors of the surroundings, improving the photo. Several cameras can simultaneously shoot video (inside the application, you can see what each shows). Including shooting is available both rear and front.

They showed short films shot and edited completely on the iPhone 11 Pro. Prove that professional directors are already using this smartphone instead of their cameras. Well, the frames look really pretty.

Reinforced glass, improved water resistance, increased protection against dust.

Finally, Apple stopped increasing the price of the iPhone every year (maybe due to the dismissal of Angela Arends?). Prices remain at the level of last year.

iPhone 11 Pro - $ 999, iPhone 11 Pro Max - $ 1099. Pre-orders begin this Friday, shipping to customers from September 20. The colors of the smartphone are midnight green, space gray, silver / white and gold.

iPhone XR remains on sale for only $ 599. An iPhone 8 is also available for $ 449.

That's all. How do you like it? Where is the tag with Bluetooth? Oh, leaks, leaks ...

PS We remind you that all Apple equipment is much cheaper to buy in the United States. On average - by 34%, that is, for the iPhone often tens of thousands of rubles.

For example, iPhone 11 Pro in Russia will cost 89,990 rubles (instead of $ 999 in the USA), that is, you overpay about 24,000 rubles.

iPhone 11 in Russia will be 59 990 rubles (when buying in America - 46 150 rubles).

Buying a new iPad and Apple Watch in the US also saves 5-6 thousand rubles, even taking into account payment for delivery.

Well, bring all this to Russia will help Pochtoy.com . Delivery with us - from $ 11.99. Discounts for Habr - 7%. Recently, we also opened SuperFast delivery, with which parcels reach Moscow in 4-5 days.