“Smart technology for all” is the name given to Lenovo's global campaign , which aims to increase access to technology for the general public. This campaign with a budget of several million dollars spreads over 12 markets and population groups that speak 14 languages. The start of the campaign took place in September 2019, and the concept of “Smart Technologies for All” (Smarter Technology for All) illustrates the next wave of intelligent technologies that has already “covered” our planet.
What, in fact, are we talking about? Flagship models of leading smartphone manufacturers worth under 100 thousand rubles. or gaming PCs, the price of which also “bites,” is definitely a different story. But equipping refugee camps with WiFi access and equipment for educational centers in Africa is already closer to the philosophy of this campaign. But not only, such actions formed its basis.
It is worth recognizing that Smart Technologies for All is not a charity program, but, first of all, a brand promotion campaign. Moreover, the Lenovo team developed this largest coordinated and multi-channel campaign in record time, which was not easy to do in a complex global environment with many participants and stakeholders.
Now it covers more than a dozen markets and, depending on the region, provides for outdoor advertising, advertising in cinema, television and digital networks, and also applies to social networks. Key markets include China, USA, UK, Italy, Germany, France, Spain, Russia, Japan, India, Brazil and Mexico.
Made wisely
We live in an era of “intellectual” technology. Smart phones, smart glasses, a smart home, and even a smart refrigerator. It is difficult to list all those devices that in recent years have suddenly "found their mind." Smart technologies are a powerful trend in recent years. Gadgets, cars, apartments, houses, and even entire cities are getting smarter. Smart technologies can ensure the efficient consumption of resources, have a significant impact on the development of cities and communities.
Today, a large number of people, enterprises and communities can use the capabilities of artificial intelligence and increasingly intelligent devices, which allows them to carry out their own “intellectual transformation”. As the world's largest PC company and supplier of supercomputers, Lenovo produces a wide range of connected devices and of course pays serious attention to the development and use of so-called intelligent computing. “Smart technology for all” is the achievement of real, meaningful results with the help of advanced technologies.
According to Quinn O'Brien, Lenovo Vice President of Global Brand:
“This is the benchmark by which we compare our innovations and creativity. We believe that the term smart technologies best describes new opportunities. It defines and directs everything that we do and what we get as a result. ”
Smart technologies are gradually changing our world today, and I would like this to lead not to the appearance of a terminator, but to the creation of a more equitable digital society with wide opportunities for everyone. Lenovo operates in 180 markets with millions of customers around the world, and this is a unique variety, diverse culture and unique opportunities to offer something valuable “for everyone”.
After all, technologies can be used in such a way as not only to create smart electronic assistants or new types of entertainment, but to solve the most ambitious and complex problems of humanity, for example, supercomputers already help control climate change today. This requires extensive industry collaboration, the use of computing resources and cloud infrastructure.
Lenovo integrates smart features into its devices to make them intuitive, smart, and efficient. In addition, accessibility of technology is important. There are well-known brands that can say that they have the best devices in the world, but, as already noted, these products are available to everyone. The ultimate goal is to make modern digital technologies available to almost everyone.
Scholarship for young innovators
In partnership with One Young World, a UK-based nonprofit organization, Lenovo announced the Smart Technology for All Fellowship . The scholarship helps young innovators take part in the World Summit in London, where thousands of participants from more than 190 countries share their ideas with each other and with world leaders working to accelerate social development.
Funded by Lenovo, this scholarship is designed for applicants aged 18 to 30 who show prominent leadership and influence in their community. It aims to expand access to education and technology. In addition, those who have a tangible impact on their community, country or world as part of one of the 17 United Nations Sustainable Development Goals are considered candidates. Young scholarship holders are becoming part of the global community of their colleagues, future leaders of government organizations and business leaders.
Technology and life
Technology should make life better and work more productive. They should help solve urgent problems for the whole world that affect the way we live, study, work and heal. Technology penetrates into all spheres of our lives, making innovations accessible to people of any culture, with any income level. It remains only to believe that the technologies of the future will help to implement real, significant changes.
Lenovo customers from a wide range of industries - from healthcare to engineering and motorsport - face completely different challenges, but they are united by intelligent technologies that help overcome problems and push existing boundaries. The latest, advanced solutions allow you to get real benefits - from better treatment to faster and more effective construction, to achieve new results in sports. They should bring real benefits to all people, regardless of their age or income.
States also invest significant budgetary funds in the development of smart technologies and the implementation of smart systems. The result should be improved service to citizens, lower costs, energy saving and increased energy efficiency, integration and development of renewable energy sources in the urban environment.
Smart devices
The slogan “Smart Technologies for All” also reflects Lenovo’s desire to talk about its plans to develop new technologies. As you know, Lenovo is developing a variety of “smart” devices - PCs, tablets, virtual reality devices, and even supercomputers. In recent years, she has created a number of similar devices, including a convertible laptop (Yoga), a tablet PC and a smart display with a built-in Google Assistant.
Today, not only devices are turning into intelligent systems, but also homes and even entire cities. Digital transformation affects a variety of areas: healthcare, education, energy, transport, resource management and urban space, helps to shape a new quality of cities in the face of a slowdown in economic growth and budget deficits. Therefore, issues of developing smart technologies that have a transforming impact on society come to the fore.
New Tech Life
As part of the new campaign, Lenovo unveiled at its latest Tech Life annual conference a number of new smart devices, including laptops, AR and mobile solutions. During their creation, the company collaborated with leading industry partners. These developments provide smart technologies to a wider range of consumers.
For example, Lenovo, together with Intel, as part of the Project Athena program, has created some of the thinnest, lightest and most intuitive AI-enabled devices that use the latest Intel Core processors and Windows 10.
Yoga for the people
Developing laptop models C940, C740, S740 and C640, the company followed a concept in which the main emphasis is on the quality of displays, autonomy, support for fast charging, as well as on the performance of devices. Some model modifications are available with Full HD and 4K screens, have a brightness of 400-500 nits and VESA Display HDR certification. As for autonomy, for a number of new models it has increased by 60% compared to the previous generation.
There was a possibility of fast charging - 15 minutes of charge provide 2 hours of battery life. New laptops use the tenth generation Intel Core i3, i5 and i7 processors, as well as the ninth generation Core i7 and i9. In addition, 15-inch versions are available with NVIDIA GeForce GTX 1650 discrete graphics.
The new 14-inch Yoga C940 and Yoga S740 notebooks offer smart features that tailor the system to users ’needs, such as activating Super Resolution mode to enhance video quality in Windows Media Player and Q-Control to FHD 1080p, and dynamically increase battery life PC using intelligent cooling mode, which is used to monitor the thermal characteristics of the device and control its fan.
Modern Standby features enable Yoga notebooks to perform background tasks such as receiving email in sleep mode and instantly wake up from sleep mode like a smartphone.
Amazon Yoga voice assistant capabilities are also available on new Yoga laptops. Focusing on improving ways to get information, Lenovo introduced three new Alexa updates that will appear in its consumer PCs.
The 14- and 15.6-inch Lenovo Yoga C940 models are the new 2-in-1 transformer notebooks that stand out for their performance and design. Function-Q allows you to switch to intelligent cooling mode, automatically adjust performance and optimize your computer’s battery life depending on the task. The battery life is increased to 17.5 hours in FHD mode and up to 10.5 hours with a UHD display.
This flagship device supports fast Wi-Fi 6 and comes with a Dolby Vision-capable display and Dolby Atmos speaker system. The Intel Core i7 processor dynamically raises the quality of video content in Windows Media Player to Super Resolution for a clearer picture on an additional 4K HDR display.
Lenovo Yoga S740 laptops with a 14-inch screen are equipped with Intel Core processors up to the tenth generation and support face recognition. Such a laptop is easy to carry - it weighs only 1.4 kg, and the maximum thickness of the case is 18.1 mm. It features an HD 4K display, audio quality is enhanced by Dolby Atmos speakers, optional NVIDIA GeForce discrete graphics, and Eye Care mode helps reduce eye strain by lowering blue light levels. Such a PC is suitable for the whole family, it even provides a new safety feature that reminds children that you can not sit for a long time behind the screen.
Other smart features include a webcam and an IR sensor that can detect a user's absence and initiate an immediate logout after a few seconds. If the user watches the video and leaves for a few minutes, the computer can pause the video and automatically resume watching it after the person returns. During video calls, the background may be blurry to hide any unnecessary details, for example, your cat, who appeared in the background during an online meeting.
Smart PC cooling mode is based on machine learning algorithms. Intelligent features are also used to automatically tune performance and optimize battery performance based on the user's computing needs.
The Lenovo Yoga C640 with a 13-inch screen combines the performance of Intel Core i7 processors up to the tenth generation with portability. This 2-in-1 PC can be used anywhere as a laptop or tablet, thanks to its 360-degree hinge. The Yoga C640 laptop with built-in 4G LTE support (optionally with Wi-Fi with Wi-Fi 6 connectivity) can run up to 20 hours on battery power by optimizing processor performance. The C640 supports Cortana and offers entertaining features, it is optimized to work with Dolby Atmos while listening to headphones.
Smart Home with Lenovo and Google Assistant tablets
Two new smart tablets with Google Assistant - Lenovo Yoga Tab Smart and Lenovo Smart Tab M8 - combine the functions of a "smart home" (Smart Home) and Android tablets. In addition to the classic features and multimedia entertainment, these tablets work as a hub of the “smart home”, and they can be activated using voice commands.
In addition to smart tablets, Lenovo introduced the new Lenovo Smart Display with Google Assistant. This lightweight and compact device fits into any interior.
Lenovo Mirage AR - new augmented reality experience
Star Wars: The Jedi Trials (Wars: Jedi Challenges) is a video game based on the canonical Star Wars universe in the augmented reality genre, created by the joint efforts of Disney and Lenovo. Headset Lenovo Mirage AR - corresponds to the theme of "Star Wars". It uses a phone display and a two-way mirror to reflect the image on two lenses in front of the eyes, which creates the illusion of a hologram of objects “floating” around in real space.
The Lenovo Lightsaber controller is an exact replica of the weapons used in Star Wars. It also serves to control the interface and connects to the phone via Bluetooth, transmitting data from the gyroscope, accelerometer, button presses, and tracking the movement of the weapon itself.
Another gadget tracking beacon is a soft white ball on a black plastic base. There are LEDs inside the ball, and as the gamer experience increases, the color will change. Two cameras on the front of the headset are equipped with fisheye lenses, and with the help of a beacon combine the virtual world with the physical.
The headset of the Lenovo Star Wars: Jedi Challenges kit is very convenient. Transparent glass at the bottom of the headset combines the virtual world with the physical: this will avoid a collision with objects and walls. The latest technology is combined with the availability and ease of updating the application for smartphones.
The Lenovo Star Wars: Jedi Challenges Kit is suitable for children and Star Wars fans.
After the successful release of Star Wars: Jedi Challenges, Lenovo and Marvel gave their fans the opportunity to plunge into the world of superheroes with a new game - Marvel Dimension of Heroes, which is available only on Lenovo Mirage AR. This is a new experience in smartphone-based augmented reality.
Future Technologies - Today
Consumer electronic devices are part of modern life, but Lenovo's innovations are not limited to them. The solutions presented by the company this year also include innovations in the field of blockchain, AI and data centers. These are software-defined solutions (SDS) for data centers, analytics, peripheral computing technology, IoT, and more.
TechsoMed has developed artificial intelligence algorithms that provide real-time image acquisition using the BioTrace system using the Lenovo ThinkStation P920s workstation. BioTrace turns treatment into an accurate feedback procedure, which reduces damage to healthy tissues and increases the effect on malignant tissues.
You can use technology in such a way as to solve large-scale and complex problems. For example, supercomputers help control climate change. Researchers at the Leibniz Supercomputer Center (LRZ) in Munich use the SuperMUC supercomputer based on the Lenovo ThinkSystem server cluster to develop high-precision models of weather disasters in Canada and Europe. Thanks to the created models, researchers were able to better understand the impact of climate change on meteorological phenomena. In addition, scientists are helping municipal authorities prepare for upcoming weather disasters.
The SuperMUC-NG installation is based on a Lenovo ThinkSystem SD650 liquid-cooled server cluster with Intel Xeon Platinum processors. Models are created on supercomputers in the LRZ center to predict the time and direction of development of natural phenomena with high speed and accuracy.
Thanks to Lenovo Virtual Reality Classroom technology, students are given the opportunity to travel to places where they have never been before and where, most likely, they could hardly have been in the foreseeable future. Putting on a virtual reality headset, children not only receive factual information, but also learn to formulate questions. Perhaps the answers to these questions will help lay the foundation for the world of the future.
Lenovo VR Classroom is a complete set of technologies and tools for teaching and teaching that changes the educational process by immersing students directly in the learning environment.
New technologies should be not only smarter, but also more affordable. Only in this case will they allow us to change our world for the better.