You can learn a lesson from everything - even from pornography. We are not talking about the lessons that you thought about. We are talking about lessons that you have not thought about - marketing lessons.
Pornography is a lucrative affair. A lot of money flows there, which allows not only to remove content, but also to adapt the service to the requirements of our time. Here we describe how Pornhub does it.
The first rule of a fighting club ...
As the most popular porn service, Pornhub reacted to the acute problem of leakage of personal information of users quite logically: created its own VPN service. It is called VPNhub. Which is also very logical.
The service is no different from analogues, except for corporate colors (black and orange) and the corresponding logo. It is free, available in almost all countries of the world, but most importantly: it shows that Pornhub cares about user privacy. And that's great.
Another manifestation of privacy concerns is the TrickPics app, which handles nude photos of users. It covers the intimate details of the photo with stickers, making them more decent.
Pornhub released a video that explains why this application was created and how to use it:
Workarounds
Posting ads leading to porno services on regular platforms like Facebook seems pretty complicated. But nothing is impossible for Pornhub (yes, in this article, every phrase will sound ambiguous).
What the marketers of the service did: they had a direct association with the event, to which the advertising campaign was timed (Christmas), and presented a premium subscription as a Christmas present to a lonely grandfather.
Christmas advertising of premium pornographic subscriptions was not only missed by the platforms, but also became viral. See for yourself. The video is really touching. And not in the sense in which we are used to thinking.
Humor is always good
Fans of the site know that its design is changing during the holidays. Each such change becomes viral, and screenshots of the new design are transferred from one platform to another.
Here are examples of witty antics of a porno service:
By April 1, the porno service slightly modified the main page, changing its name to “Cornhub” and preparing content on a corn theme.
Another joke by April 1st.
On April 1, 2017, Pornhub made a joke that made users nervous. When I clicked on any video, the following message appeared:
“Thank you for sharing! Now Pornhub shares the video in your social media accounts. You no longer need to send videos to friends and relatives, because our revolutionary innovation does it for you! Automatically!"
Helping hand
The case, which once again confirmed that Pornhub is ready to lend a helping hand to its users. When one young man was monitoring a different kind of video, his mother climbed the stairs. He heard this, but the laptop crashed and it was not possible to close the tab. The guy was not taken aback - and broke the screen. He later tweeted about it, noting Pornhub.
To the surprise of the user, the porno service reacted to his grief and sent a consolation prize for loyalty in the form of a new laptop:
Even with branded stickers.
Veiled creative
Talking about porn, not to mention porn, is no easy task. But somehow you need to advertise. Therefore, Pornhub announced a contest for the best video or poster, which will contain only a hint of the erotic content of the service. Prize - the position of creative director for the whole year. Here are the works of the finalists:
Winner's job. The image of the hands was chosen because such an advertising campaign can be integrated into any media. The copywriter who invented this offered to make a video where people of different nationalities and with different types of hands sing the song “All You Need Is Hand” to the music of “All You Need Is Love”.
The idea of ​​this campaign was the word "nothing." According to the finalist, it is this word that often helps to hide true desires. Thanks to Pornhub, this would be the equivalent of “if you understand what I mean,” and users would be able to overcome their shyness and internal barriers.
There will be no description here. You yourself know the difference.
Here, the idea of ​​Pornhub is laid bare to the utmost: all you need to go to the site is an Internet connection.
Shoes are an everyday thing that we encounter every day, which increases the relevance of advertising. This ad clearly reflects the type of content the viewer is about to see.
Other works of the finalists can be found here .
Finale
Attitude to Pornhub cannot be called unambiguous. However, his ad is clearly noteworthy, as there is a lot to learn from Pornhub.
