Augmented Reality in Online Retail
Before we begin the basic study of the material, it is necessary to understand what is online retail?
Retail refers to the retail sale of goods to consumers. Accordingly, any retailer can be called a retailer. It can be either a small store or an international online platform.
Online retail - trade organized with the help of online stores in conjunction with delivery services.
Augmented reality has become an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates a new digital experience that enriches the relationship between the consumer and the brand and can be used anywhere using a mobile device.
In 2018, many companies experimented with augmented reality and implemented advanced technologies in their products and services. Consider ways to promote retail products using augmented reality in mobile applications.
Makeup Try It On
Turn your smartphone into a device that allows you to try on your makeup with augmented reality.
Thanks to augmented reality, girls can easily choose makeup for an evening walk or going to a party with friends.
No application on the skin tons of makeup, removal and in a circle until the right color is selected. Using the information available in the application, the user can apply any color of lipstick available in the store to the face or make up shadows and draw arrows.
After the makeup is selected it is enough to add the available goods to the basket and pick them up at the store or order delivery.
A huge plus is the extensive database, the application can be used in stores of the following brands: Revlon, Neutrogena, Covergirl, Rimmel, Maybelline, Wet n Wild, Sally Hansen, JulieG, Jesses Girl, Doctors Formula, L'Oreal Paris
IKEA Place
If you encounter a problem when the furniture did not fit or fit in your room, then this application is for you!
IKEA Place was first published back in 2011, but has been updated several times since its initial release.
The application includes 3D models of all furniture in the company catalog.
To try on furniture, point your camera at the space you want to decorate and start arranging the furniture. Select any IKEA piece of furniture from the IKEA Place main menu, and then move it to the screen to insert it wherever you want. Turn and move it around the room until you find a place where it fits perfectly. Keep adding furniture by combining different objects together to create the perfect home decor.
Another interesting feature of IKEA Place is the ability to search for furniture in a catalog using photography. Just take a picture of any piece of furniture to see information about it in the IKEA catalog, and if it is not IKEA furniture, the application will show you similar options available in IKEA.
Nike
In 2019, Nike tested augmented reality technology on its products in order to increase its sales.
The application helps sellers quickly navigate the assortment, it is enough for the seller to point the smartphone’s camera at the user's foot and the application, based on 13 points of reference on the subject’s foot, will offer suitable models based on the actual size of the client.
In other words, using the application, you no longer have to measure your foot with a ruler or rely on previous shoe sizes. It will be enough to scan the leg using the phone’s camera and the application will independently select all available products that may suit you.
Heinz
Heinz has expanded its physical product label. When you hover over the camera, additional information and recipes appear - including video.
Zdrivers
And finally, they left the application released by our studio "Zdrivers"!
The mobile application helps children gain knowledge in augmented reality format. When scanning the package “Miracle Kids” using the camera, characters from the Zdrivers series appear on the screen of the mobile device.
Zdrivers share knowledge and exciting factors with students from around the world using AR technology.
As you can see, the application turned out to be not only interesting, but also useful, which in turn increased the sales of the Miracle Kids brand.
Retail is an attractive area for exploring augmented reality. The above examples speak for themselves.
In terms of market size, AR / VR comes from Digi-Capital. According to estimates of the source, by 2020 this market will bring 120 billion dollars.
(Source: Digi-Capital)
Updating ARKit and ARCore played an important role in the active development of augmented reality. These tools have made software developers easier to integrate AR into existing services and create new products with unique AR capabilities.
Innovative trends currently significantly affect the brand’s marketing strategy. Not surprisingly, mobile devices have become a vital element in the sales process, especially in the decision-making process.
Following this trend, augmented reality has become an innovative tool that allows brands to interact with consumers using mobile devices. AR creates a new digital experience that enriches the relationship between the consumer and the brand, and can also be used anywhere, whether it’s a PC at home, mobile devices or a store in a shopping center
Positive aspects of retail using AR:
Retail refers to the retail sale of goods to consumers. Accordingly, any retailer can be called a retailer. It can be either a small store or an international online platform.
Online retail - trade organized with the help of online stores in conjunction with delivery services.
Augmented reality has become an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates a new digital experience that enriches the relationship between the consumer and the brand and can be used anywhere using a mobile device.
In 2018, many companies experimented with augmented reality and implemented advanced technologies in their products and services. Consider ways to promote retail products using augmented reality in mobile applications.
Best AR retail apps
Makeup Try It On
Turn your smartphone into a device that allows you to try on your makeup with augmented reality.
Thanks to augmented reality, girls can easily choose makeup for an evening walk or going to a party with friends.
No application on the skin tons of makeup, removal and in a circle until the right color is selected. Using the information available in the application, the user can apply any color of lipstick available in the store to the face or make up shadows and draw arrows.
After the makeup is selected it is enough to add the available goods to the basket and pick them up at the store or order delivery.
A huge plus is the extensive database, the application can be used in stores of the following brands: Revlon, Neutrogena, Covergirl, Rimmel, Maybelline, Wet n Wild, Sally Hansen, JulieG, Jesses Girl, Doctors Formula, L'Oreal Paris
IKEA Place
If you encounter a problem when the furniture did not fit or fit in your room, then this application is for you!
IKEA Place was first published back in 2011, but has been updated several times since its initial release.
The application includes 3D models of all furniture in the company catalog.
To try on furniture, point your camera at the space you want to decorate and start arranging the furniture. Select any IKEA piece of furniture from the IKEA Place main menu, and then move it to the screen to insert it wherever you want. Turn and move it around the room until you find a place where it fits perfectly. Keep adding furniture by combining different objects together to create the perfect home decor.
Another interesting feature of IKEA Place is the ability to search for furniture in a catalog using photography. Just take a picture of any piece of furniture to see information about it in the IKEA catalog, and if it is not IKEA furniture, the application will show you similar options available in IKEA.
Nike
In 2019, Nike tested augmented reality technology on its products in order to increase its sales.
The application helps sellers quickly navigate the assortment, it is enough for the seller to point the smartphone’s camera at the user's foot and the application, based on 13 points of reference on the subject’s foot, will offer suitable models based on the actual size of the client.
In other words, using the application, you no longer have to measure your foot with a ruler or rely on previous shoe sizes. It will be enough to scan the leg using the phone’s camera and the application will independently select all available products that may suit you.
Heinz
Heinz has expanded its physical product label. When you hover over the camera, additional information and recipes appear - including video.
Zdrivers
And finally, they left the application released by our studio "Zdrivers"!
The mobile application helps children gain knowledge in augmented reality format. When scanning the package “Miracle Kids” using the camera, characters from the Zdrivers series appear on the screen of the mobile device.
Zdrivers share knowledge and exciting factors with students from around the world using AR technology.
As you can see, the application turned out to be not only interesting, but also useful, which in turn increased the sales of the Miracle Kids brand.
Retail is an attractive area for exploring augmented reality. The above examples speak for themselves.
In terms of market size, AR / VR comes from Digi-Capital. According to estimates of the source, by 2020 this market will bring 120 billion dollars.
(Source: Digi-Capital)
Updating ARKit and ARCore played an important role in the active development of augmented reality. These tools have made software developers easier to integrate AR into existing services and create new products with unique AR capabilities.
The benefits of augmented reality in retail.
Innovative trends currently significantly affect the brand’s marketing strategy. Not surprisingly, mobile devices have become a vital element in the sales process, especially in the decision-making process.
Following this trend, augmented reality has become an innovative tool that allows brands to interact with consumers using mobile devices. AR creates a new digital experience that enriches the relationship between the consumer and the brand, and can also be used anywhere, whether it’s a PC at home, mobile devices or a store in a shopping center
Positive aspects of retail using AR:
- Visualization of purchases in context;
- Customer acquisition;
- Personalization of purchases.
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