IBMã®ç 究è ã¯æ¬æ¥ãæ¶è²»è ãã€ã³ã¿ãŒãããäžã®å人ããŒã¿ã®ä¿è·ã匷åããã®ã«åœ¹ç«ã€æ°ããã¯ã©ãŠããã¯ãããžãŒã®çºå£²ãçºè¡šããŸããã
Identity MixerãšåŒã°ãããã¯ãããžãŒã¯ãæå·åã¢ã«ãŽãªãºã ã䜿çšããŠã幎霢ãåžæ°æš©ãäœæãã¯ã¬ãžããã«ãŒãçªå·ãªã©ã®æ€èšŒæžã¿ãŠãŒã¶ãŒè³æ Œæ å ±ãæå·åããŸãã ãã®æè¡ã®äœ¿çšã«ãããæ¶è²»è ã¯å¿ èŠãªéã®å人æ å ±ã®ã¿ã第äžè ã«è»¢éã§ããŸãã Identity Mixerã¯ãé»åãŠã©ã¬ããã§ã䜿çšã§ããŸãããã®ãŠã©ã¬ããã§ã¯ãä¿¡é Œã§ãã第äžè ã«ãã£ãŠç¢ºèªãããã¢ã«ãŠã³ãæ å ±ãç¹ã«é»åIDã«ãŒãããã®æ å ±ããããŸãã ææžãçºè¡ããåœäºè ã¯ãããŒã¿ããã€ã©ã®ããã«äœ¿çšããããã«ã€ããŠã®æ å ±ãåãåããªãããšã«æ³šæããããšãéèŠã§ãã
IBMã®ãã©ã€ãã·ãŒä¿è·ãã£ã¬ã¯ã¿ãŒã§ããChristina Petersæ°ã¯ããIdentity Mixerã«ããããŠãŒã¶ãŒã¯ã©ã®ããŒã¿ã誰ã«æäŸããããéžæã§ããŸãããšè¿°ã¹ãŸããã -ãã®ãã¯ãããžãŒã®ãããã§ãWebãµãŒãã¹ãããã€ããŒã¯èªèº«ã®ãªã¹ã¯ã軜æžãããªãœãŒã¹ã«å¯Ÿãã顧客ã®ä¿¡é Œãé«ããããšãã§ããŸãã ããã«ãæ°ãããœãªã¥ãŒã·ã§ã³ã¯ã¯ã©ãŠãå ã«ãããéçºè ã®ããã°ã©ãã³ã°ããã»ã¹ãå€§å¹ ã«ä¿é²ããŸãã
comScoreã«ãããšã1人ã¯å¹³åã§1ãæã«çŽ25æé*ã€ã³ã¿ãŒãããäžã§éããããœãŒã·ã£ã«ãããã¯ãŒã¯ãéè¡ããªã³ã©ã€ã³ååŒãµã€ããªã©ãããŸããŸãªã€ã³ã¿ãŒããããµãŒãã¹ã«ã¢ã¯ã»ã¹ã§ããŸãã ã»ãšãã©ãã¹ãŠã®ãµã€ãã§ããŠãŒã¶ãŒã¯ãŠãŒã¶ãŒåãšãã¹ã¯ãŒãããŸãã¯ã»ãã¥ãªãã£ã匷åããããã®æå·åããŒã䜿çšããŠç¬èªã®ãããã¡ã€ã«ãäœæããå¿ èŠããããŸãã ãã®ãããªããŒã«ã¯å€ãã®åé¡ã解決ããã®ã«ååãªã¬ãã«ã®ã»ãã¥ãªãã£ãæäŸãããšããäºå®ã«ãããããããéåžžããŠãŒã¶ãŒã®æ©å¯æ å ±ã®ä¿è·ãä¿èšŒããŸãããããã¯ãéå°ãªéã®å人ããŒã¿ã®é瀺ã«ã€ãªãããééã£ãæã«èœã¡ãããšã¯æ·±å»ãªçµæããããããŸãã
äŸãšããŠã幎霢å¶éã®ããæ ç»ãæäŸãããããªã¹ããªãŒãã³ã°ãµãŒãã¹ãèããŸãã 12æ³ä»¥äžã®äººã«ããããã®æ ç»ãèŠãããã«ãã¢ãªãµã¯ãã§ã«12æ³ã§ãããç¹å®ã®å°åã«äœãã§ããããšã確èªããå¿ èŠããããŸãã éåžžã®æ¹æ³ã§ãã®ã¿ã¹ã¯ãå®äºããã«ã¯ãã¢ãªã¹ã¯ç幎ææ¥ãšäœæã®ãã¹ãŠã®è©³çŽ°ãå ¥åããå¿ èŠããããŸãããããã¯å€§éã®å人æ å ±ã®é瀺ã«ã€ãªãããŸãã Identity Mixerã¯ãã¢ãªã¹ãç幎æãæ¥ã幎ãé瀺ããã«ãã§ã«12æ³ã§ããããšã確èªãããµãŒãã¹ãå©çšã§ããå°åã«äœãã§ããããšã瀺ãããšãã§ããŸãã ããã«ããµãŒãã¹ããããã³ã°ãããå Žåã§ããã¢ãªã¹ã®å人ããŒã¿ã¯å®å šã§ãã
ã¢ãªã¹ãã¯ã¬ãžããã«ãŒãã䜿çšããŠæ ç»ãè³Œå ¥ããå¿ èŠãããå Žåãåãæ¹æ³ã§ãããªã¹ããªãŒãã³ã°ãµãŒãã¹ã¯ã¢ãªã¹ã®ã«ãŒããæå¹ã§ãããšå€æããã ãã§ãæ¯æãã«äœ¿çšã§ããŸãã å®å šãªã«ãŒãçªå·ãšæå¹æéã¯å ¬éãããŠããŸããã
以åã¯ããŠã³ããŒãããŠã¹ããŒãã«ãŒãã§äœ¿çšã§ããIdentity Mixerã¯ãIBMãœãããŠã§ã¢ããµãŒãããŒãã£ãããã³ãªãŒãã³ãã¯ãããžãŒã®é·æãçµã¿åããããPaaSã®ãããªãªãŒãã³ã¯ã©ãŠããœãªã¥ãŒã·ã§ã³ã§ããIBM Bluemixãã©ãããã©ãŒã äžã®äŸ¿å©ãªWebãµãŒãã¹ãšããŠãéçºè ãå©çšã§ããããã«ãªããŸããã æ¥ãããBlueMixãµãã¹ã¯ã©ã€ããŒã¯Identity Mixerã䜿çšããŠã¢ããªã±ãŒã·ã§ã³ãšWebãµãŒãã¹ãæé©åã§ããããã«ãªããŸãã éçºè ã¯äŸ¿å©ãªããããããŠã³ã¡ãã¥ãŒã䜿çšããŠãä¿è·ããããŒã¿ã®çš®é¡ãéžæã§ããŸããBlueMixã¯ããªãœãŒã¹ã«åã蟌ãããšãã§ããã³ãŒããæäŸããŸãã
ãIdentity Mixerã¯10幎以äžã®ç 究ã®çµæã§ããããã®äž»ãªç®çã¯èå¥ããŒã¿ã®é瀺ãæå°éã«ããããšã§ããã çŸåšããã®ãœãªã¥ãŒã·ã§ã³ã¯ãPCãšã¢ãã€ã«ããã€ã¹ã®äž¡æ¹ã®æäœã§äœ¿çšããæºåãã§ããŠããŸãããšãIBM Researchã®æå·äœæè ã§ãããIdentity Mixerã®å ±èè ã§ããDr. Jan Kamenischæ°ã¯è¿°ã¹ãŠããŸãã
ãç§ãã¡ã¯ãåãŠãŒã¶ãŒãèªåèªèº«ã«ã€ããŠæäŸãããå人ããŒã¿ã®éãå¶åŸ¡ã§ããããã«åªããŸããããšãIdentity Mixerã®å ±èè ã§ããããã©ãŠã³å€§åŠã®ã³ã³ãã¥ãŒã¿ãŒãµã€ãšã³ã¹ã®ææã§ããDr. Anna Lisyanskayaã¯è¿°ã¹ãŸããã -æ°ããã¯ã©ãŠããœãªã¥ãŒã·ã§ã³ã®ãããã§ãéçºè ã¯å人ããŒã¿ãä¿è·ãã匷åãªæå·åããŒã«ãèªç±ã«äœ¿çšã§ããŸãã ãIdentity Mixerã¯ãæ å ±ã®æ©å¯æ§ã䟵害ããå¯èœæ§ãæé€ããããã«ãè³æ Œæ å ±ç®¡çã·ã¹ãã ã«çµ±åã§ãããœãããŠã§ã¢ã§ããã
Identity Mixerãå®èšŒãã欧å·ããã³ãªãŒã¹ãã©ãªã¢ã®ãã€ããããããžã§ã¯ã
Identity Mixerã®æ°ããã¯ã©ãŠãããŒã¹ããŒãžã§ã³ã®æ©èœãå®èšŒããããã«ãIBMã®ç§åŠè ã¯ããšãŒãããããã³ãªãŒã¹ãã©ãªã¢ã®ç§åŠããã³ç£æ¥ããŒãããŒãšãšãã«ãTrusted Unionsã®èªèšŒããã³æ¿èªïŒAU2EUïŒãšåŒã°ãããã€ããããããžã§ã¯ããå®è£ ããŠããŸãã ããã°ã©ã ã®2幎éã§860äžãŠãŒãçžåœã®ç§åŠè ã¯ããã€ãèµ€ååãšç§åŠããã³å¿çšç 究ã®ããã®å·åäŒïŒãªãŒã¹ãã©ãªã¢ã®åœå®¶ç§åŠæ©é¢ïŒã®2ã€ã®ã¢ããªã±ãŒã·ã§ã³ã§Identity MixerãäœéšããŸãã
ãã€ãèµ€ååã¯ããã€ãã®å°åã®åžæ°åãã®ç·æ¥é»è©±æ¯æŽãšç€ŸäŒãµãŒãã¹ã®ã¡ã€ã³ã»ã³ã¿ãŒã§ãããç¹ã«ç·æ¥æå©æŽ»åãã¢ããªãã£ã®æ¯æŽãããŠã¹ããŒãã³ã°ãå»çãªã©ã24æéäœå¶ã®å°éãµãŒãã¹ã人å£ã«æäŸããŠããŸãã ãã®çµç¹ã¯ãäžçäžã®52ã®ç é¢ãš500ãè¶ ããé€è·æœèšã«çŽ400äžäººã®ãã©ã³ãã£ã¢ãšå°éã¹ã¿ãããéçšããŠããŸãã
ãã€ãããããã°ã©ã ã®äžç°ãšããŠã家åºæŽ»åãšå¥åº·ç£èŠçšã®ã»ã³ãµãŒãšå»çææšããã€ãå西éšã®20人ã®èµ€ååæ£è ã«æäŸãããŸããã ãããã®ããã€ã¹ããåéãããããŒã¿ã¯å°çšã¯ã©ãŠããµãŒããŒã«éä¿¡ãããããã§å¿ èŠãªæ¯æŽã®çš®é¡ã決å®ããããã«æ å ±ãåæãããŸããã ããã«ããã®åŸã®ãµãŒãã¹å¥çŽã®ç· çµã®ããã«ãèµ€åå瀟ã®ä»£è¡šè ã¯ã¢ãã€ã«ããã€ã¹ãåãåããå»çèšé²ãæçšããè¬ã®æ å ±ã芪relativeã®é£çµ¡å ãªã©ã®æ©å¯é¡§å®¢ããŒã¿ãåéããŠç»é²ããŸããã Identity Mixerã¯ãå人æ å ±ã®ãã©ã€ãã·ãŒãä¿è·ããããã«äœ¿çšãããŸãã ãã®ãããžã§ã¯ãã¯ãNECãšãŒãããããã³Tunstall Healthcareãšå ±åã§å®æœãããŸããã
ã150幎以äžã«ããã£ãŠãç§ãã¡ã®äž»ãªä»äºã¯ãçŽäºãèªç¶çœå®³ã®è¢«å®³è ã ãã§ãªããèªå® ã§ç æ°ã«ããã£ãŠãã人ãæ¯æŽãããã移åããã茞éããããããªã©ãä»ã®è匱ãªã°ã«ãŒããæ¯æŽããããšã§ããã ã©ã€ã³ãŽãŒã«ã»ãã€ãã«ãã«ã¯ã®ãã€ãèµ€åå瀟ã®å°åãããŒãžã£ãŒã§ãããã£ãã©ã€ã³ã»ã°ã¬ã€ããŒæ°ã¯ããã®ç®æšãéæããäžã§ãç¹ã«ããŒã ã¢ã©ãŒã ã·ã¹ãã ã«ãããŠãæ°ããæè¡ããŸããŸãéèŠãªåœ¹å²ãæãããŠããŸãã -ããã§ã¯ãé«éœ¢è ãå¿«é©ã§èŠªãã¿ãããç°å¢ã§å®¶ã«ããããšãã§ããããã«ãé«éœ¢è ã«ãµãŒãã¹ãæäŸããŠããŸãã ãããžã§ã¯ãäžã«ãã¹ããããæ©å¯æè¡ã¯ãæã質ã®é«ãæ¯æŽã®æäŸãä¿èšŒããã¯ã©ã€ã¢ã³ãã®å人ããŒã¿ãæé«ã¬ãã«ã§ç¢ºå®ã«ä¿è·ãããã®ã§ãªããã°ãªããŸããã å人æ å ±ã®ä¿è·ã匷åããæ段ãè¬ããããšã«ãã£ãŠã®ã¿ãäžçäžã§ãµãŒãã¹ãæäŸãã人ã ã®ä¿¡é Œãç¶æã§ããŸããã
2çªç®ã®ãã€ããããããžã§ã¯ãã¯ããªãŒã¹ãã©ãªã¢ã®èŸ²æ¥çç£æ§ãåäžãããç¹ã«åç©ã«ããããŠã€ã«ã¹ææã®ãªãé¢é£è£œåã®èŒžåºååŒãå¢ããããšãç®çãšããŠããŸãã ãŠã€ã«ã¹ã®æ¡æ£ãšæ¡æ£ãé²ãããã«ããªãŒã¹ãã©ãªã¢æ¿åºã¯äž»èŠãªããŒãããŒãšãšãã«ãçºçãæ€åºããç·æ¥æ察å¿èšç»ãçå®ããŸããã ãã®èšç»ã¯ãææ決å®ã®ããã®å®å šã§ä¿¡é Œæ§ã®é«ãã€ã³ã¿ã©ã¯ãã£ããªç°å¢ãäœæããããã®ãå·ãæè²æ©é¢ããã®ä»ã®ç 究æ©é¢ãããã³æ¥çããŒãããŒã®å ±ååªåãæå³ããŸãã Identity Mixerã¯ãããŒãããŒéã®è·é¢ã«é¢ä¿ãªããååããããŒãããŒéã§æ©å¯æ å ±ãã¿ã€ã ãªãŒã«äº€æããŸãã
ãã±ãŒã¹ãžã®å¯Ÿå¿ã®éãã¯ã人ãåç©ã®åœãæãäžã§éèŠãªåœ¹å²ãæãããŸãããšãCSIROã®äž»ä»»ç 究å¡ã§ãããžã§ã³ã»ãžãŒã¯ã¯èšããŸãã ããã®ãããžã§ã¯ãã®ãã¬ãŒã ã¯ãŒã¯ã§ææ°ã®ãã¯ãããžãŒã䜿çšããããšã«ãããå¹æçãªäœæ¥ã«å¿ èŠãªé«ã¬ãã«ã®ã»ãã¥ãªãã£ãæ©å¯æ§ãä¿¡é Œæ§ãç¶æããªãããæ°ãã課é¡ã«è¿ éã«å¯ŸåŠã§ãããšæåŸ ããŠããŸããã
ãIdentity Mixerã¯ãäžçäžã®å人ããŒã¿ã®ä¿è·ã«é¢ããçŸåšã®æ³åŸãã€ãããŒã·ã§ã³ãæå¶ãã¹ãã§ãªãããšã瀺ãåªããäŸã§ãã æ°ãããœãªã¥ãŒã·ã§ã³ã¯ã䜿ããããããããã€ããŒãã¢ã¯ã»ã¹ããããããŒã«ã§ãã©ã€ãã·ãŒä¿è·ã匷åã§ããŸãããšãããŒã¿ãŒãºã¯ä»ãå ããŸãã
ãã¡ããããã¢ã¢ãŒãã§ã·ã¹ãã ãè©Šãããšãã§ããŸã ã
AU2EUã¯ãã¢ã€ã³ãããŒãã§ã³å·¥ç§å€§åŠããã£ãªããã¹ãšã¬ã¯ãããã¯ã¹ãããŒã©ã³ãBVããã€ã³ã¢ãµãŒãã¹BVãNECãšãŒããããªãããããIBMãªãµãŒãã»ã³ã¿ãŒããã€ãèµ€ååãã¿ã¬ã¹ã³ãã¥ãã±ãŒã·ã§ã³ãºïŒã»ãã¥ãªãã£SASãå·åäŒãªã©ããšãŒãããããã³ãªãŒã¹ãã©ãªã¢ã®ç£æ¥ããã³ç§åŠããŒãããŒçµç¹ã®é£åã§ããç§åŠããã³å¿çšç 究ããšãã£ã¹ã³ãŒã¯ã³å€§åŠããã€ã€ã«ã¡ã«ãã«ã³å·¥ç§å€§åŠããã¥ãŒãµãŠã¹ãŠã§ãŒã«ãºå€§åŠãããã³ãŒãªãŒå€§åŠã 詳现ã«ã€ããŠã¯ã www.au2eu.euãã芧ãã ãã ã
ããã·ã¥ã¿ã°#identitymixerã䜿çšããŠãTwitterã§IBMã®ç§åŠè ãšç§åŠã®å°é家ã玹ä»ããIdentity Mixerã®ãã£ã¹ã«ãã·ã§ã³ãã楜ãã¿ã«
*åºå žïŒComScore MMXã2012幎12æWorldã 15æ³ä»¥äžã
** Tunstall Healthcareã¯AU2EUã®äžéšã§ã¯ãããŸããããDeutsches Rotes Kreuzã«é éå»ççžè«ãæäŸããŠããŸãã