Weekly selection
Business Breakfast Direct to consumer: from DIY to fashion
- November 27 (Wednesday)
- Lower Syromyatnicheskaya 10s12
- is free
- November 27, we invite you to a business breakfast 'Direct to consumer: from DIY to fashion', where we will discuss how brands and manufacturers can build relationships with customers without intermediaries, developing their own ECommerce, SMM, PR and other communication channels.
In a programme:
- D2C as a trend in ECommerce. Overview of Russian and foreign markets. Figures and dynamics of development. Analytics on the main tools of sales in digital.
- Why is the issue of direct sales more relevant than ever, and why own e-Commerce is one of the most popular channels for brand sales.
- To do or not to do now? We will form P&L for 3 years and 3 scenarios (approximate calculation, income from e-Commerce sales and project costs).
- In addition to sales, the official online store is: a brand showcase, omnichannel, an e-Commerce expertise in the company, a customer base, a loyalty program.
According to IAB, the growth of the economy and retail in the coming years will be due to 'direct consumer relationships'. Offline retailer traffic is down: shoppers go online. Networks reduce the number of points - and brands lose coverage.
Entering ECommerce, brands are starting to compete with 'digital native' companies. And this is a challenge for them.
The good news is that brands can play by their own rules and not be dependent on third parties.
Admission is free by pre-registration: https://iarga-studio.timepad.ru/event/1118178/
TEDxSadovoeRingSalon | From words to deeds: caring for the planet
- November 28 (Thursday)
- Volgograd pr 42corp13
- 1 000 p.
- If you have been with us before, you know that ecology, sustainable development and concern for the environment have been exciting us for 3 years. The idea is quite simple: in the evening go the way from emotions to facts and further to specific actions that can help. We invite people who are close to TED values with the desire to develop and build a strong network of interesting contacts.
Brand marketing as an engine of business in e ‑ commerce
- November 28 (Thursday)
- Tolstoy 16
- is free
- Brand marketing in modern realities is more than brand recognition and the implementation of image creatives. It defines the vector of development of the brand, service, product and experience that the user receives on the way out. Effective brand marketing is a partnership of marketing and business that helps businesses grow.
Where to start the launch of crowdfunding campaigns
- November 28 (Thursday)
- Bersenevskaya nab 6s3
- from 349 p.
- How to launch your idea on crowdfunding? What should be the video? How to make a description of the campaign to work? What preliminary work needs to be done before launching the campaign. Come to Mary’s lecture on November 28 for answers.
What is the difference between startups from the Valley and what is worth learning from them
- November 28 (Thursday)
- Bersenevskaya nab 6s3
- from 349 p.
- We learn what startups from the Valley have, what they manage to create companies of a global level. Let us analyze the similarities and differences in the thinking of the founders in us and in them. Understanding How to Use Networking in California Properly
- November 28 (Thursday)
- Prospekt Mira 119s318
- is free
- At the forum, 25 hi-tech companies will talk about their research tasks at the intersection of IT, biomedical and industrial technologies: big data and machine learning in genetics, neural networks and machine vision for drones, additive technologies for creating artificial organs, and much more.
Russian Startups Go Global 2019
- November 29 (Friday)
- 3rd street of the Yamsky field 15
- from 6 500 r.
- In a week, the main conference will be held on the entry of IT companies into foreign markets - Russian Startups Go Global 2019! In 1 day you will learn all about working in international markets from founders and investors. No water, only powerful practical cases - that you can apply in your business.
The program includes 30+ speakers and powerful cases on accelerating sales, finding partners, attracting investment and selling a business.
Main themes:
- attracting investment abroad and increasing the company's capitalization,
- working channels to attract customers in different countries,
- product adaptation for successful work in several countries,
- sale of business to foreign corporations.
Case studies: USA, China, Singapore, Taiwan, Israel, Europe, Africa, Latin America.
At the conference you will find useful networking with investors, entrepreneurs, accelerators, corporations and the media. If you attract investment to grow your business, you can chat with fund representatives and business angels in the VC Corner format.
Discount code for our subscribers: RSGG2000
Details on the website: https://edu.iidf.ru/?arrangement=dfcce9af
- November 29 (Friday) - December 02 (Monday)
- Prospekt Mira 119
- from 3,500 p.
- We invite you to take part in the Urban.Tech Moscow hackathon, which will be held from November 29 to December 2 in Moscow. The prize fund of the hackathon will be 10 million rubles.
- November 30 (Saturday)
- Paveletskaya 2s18
- is free
- YaTalks, the largest and most informal Yandex conference for backend developers in Moscow.
We were looking for the perfect day for IT reports, scientific research, professional holivars and pleasant communication with colleagues. And we found him! We are meeting on November 30 at YaTalks, the main Yandex conference for developers this year.
Who!
Experts from Yandex, Google, NVIDIA, ivi, Skyeng, Apstra, mos.ru and other IT professionals.
What?
Technical reports, popcorn sessions, debates. And also - Yandex Museum, tour and recruitment bar "Perspective".
Where?
Paveletsky Space (Moscow, Paveletskaya nab., 2 p. 18).
It's all?
Not. A nice bonus is the opportunity to get a Yandex account in just one day.
"Colleagues" - the first digital conference from the communications agency SETTERS
- November 30 (Saturday)
- Boiler room at the Bakery, Novodmitrovskaya 1
- from 10 000 p.
- The conference is dedicated to the new digital market standards, the pain and insights of performers, and the experience of creating client-side house agencies.
Purpose: to formulate new approaches to the common cause, share the best mechanics and rethink the standard approach to holding conferences.
Among the speakers:
Evgeny Davydov, CEO of SETTERS;
Alexey Tkachuk, author of DNative and digital-blogger No. 1;
Mitya Meshcheryakov and Maria Brish from Yandex.Taxi;
Lera Borodina, co-founder of G. Bar and founder of Oh my look;
Victor Wit, creative director of SETTERS and many others.
Conference starts at 13:00
You can watch the program and book a ticket on the website
- November 30 (Saturday) - December 01 (Sunday)
- University 1
- is free
- Innorobohack: Artificial Intelligence Hackathon at Innopolis University Robotics
Experts from the Center for Technology of Components of Robotics and Mechatronics of a Russian IT university together with JSC NPO Android Technika and JSC NIIAS (JSC Russian Railways) prepared tasks for two tracks - anthropomorphic robotics and autonomous transport.
The prize fund of the hackathon is 360,000 rubles.
- November 30 (Saturday) - December 01 (Sunday)
- Butcher 13s18
- is free
- And at Hack & Change you will find:
- Help for beginners: a checklist for preparing for the competition, a webinar with experienced hackers, a mentor for the duration of the decision.
- Meetings with industry experts and tops of partner companies.
- Useful materials for studying the features of Data Science and development, life hacks and feedback at the end of the hackathon.
- An opportunity to get a job in one of the partner companies: X5 Retail Group, Beeline, Sberbank.
Vladimir Pozner. Creative evening in Moscow
- November 30 (Saturday)
- Cosmodamian Embank 52s8
- from 3,500 p.
- November 30, 2019 in the Svetlanov Hall of the Moscow International House of Music (MMDM) will be held the anniversary creative evening of Vladimir Pozner "About time and about yourself."