Holivar. History of Runet. Part 2. Counterculture: populi, marijuana and the Kremlin
Holivar. History of Runet. Part 1. Start: California hippies, Spout and the dashing 90s
In the late 90s, the monopoly of intellectuals on Runet was violated. Two young hooligans burst into the realm of gallows and philologists: Konstantin Rykov, nicknamed Jason Foris, and Yegor Lavrov, nicknamed Skeletron, the creators of fuck.ru.
Egor Skeleton Lavrov, entrepreneur, co-founder of fuck.ru.
“In fact, it was a blog in which we wrote about some everyday news using obscene language. We both studied poorly and wrote with errors, the Internet took it that we had such a trend and went “Albanian”, all these words were spelled incorrectly, the same Minaev grew up from fuck.ru, he made such an offshoot as Litprom and Boa . Before us we didn’t swear on the Internet, but we taught the Internet to swear. ”
Sergey Minaev. Editor-in-chief of Esquire Magazine.
“This is for a Soviet child, a post-Soviet child, it is a shock when you can write something using a huge number of idiomatic expressions and you won’t get anything for it, moreover, they are all like that. And it was just stunning. "
Little-known authors, such as the future writer Minaev, were called on the site not the most euphonious word, the letter "x".
Sergey Minaev. Editor-in-chief of Esquire Magazine.
“There were great network figures, and the“ Skeleton ”was Jason Foris, there was Twilight of the Gods, there was Linxy - this is the person who later designed the site of Channel One. There was Parker, that is, Kononenko, now, and this whole community they were such fathers already, they already wrote something like that. Sometimes it was very talented, sometimes it was a collection of all the fucking things, but it was so fresh, amazing and great. ”
The fathers of the bastards and the "Albanian" language were not then 18, friends went to the same gymnasium, or rather even skipped it together. Konstantin Jason Foris Rykov subsequently became a well-known media manager.
"Skeleton" went the other way, went to Los Angeles and is now developing its own startup in the cannabis industry.
Egor "Skeleton" Lavrov, entrepreneur, co-founder of fuck.ru.
"Practically, like a" child "" ...
The legalization of marijuana in California has caused a real fever. On this wave, Lavrov opened cannabis coworking on Sunset Boulevard in Hollywood, simultaneously creating a cannabis blockchain.
Egor "Skeleton" Lavrov, entrepreneur, co-founder of fuck.ru.
“Here we have a living room, cannabis television works for us. CCTV is called a channel. He tells all the news about cannabis. You can smoke only on the street, but since this is our land, you can. ”
- "You can smoke everything"?
"No, cigarettes are not allowed."
Lavrov’s CEO is his wife and associate, Jessica. In the recent past, the model and miss IOWA 2014.
Jessica Werstig CEO of Paragon.
“Yegor has so many different talents - he is great at marketing, well, he’s just wildly smart.”
In Beverly Hills, memories from the Russian 90s sound cinematic, apparently due to the proximity of Hollywood. For example, the story of how an eighteen-year-old Skeleton could not share Planet Internet magazine with one of its business partners.
Egor "Skeleton" Lavrov, entrepreneur, co-founder of fuck.ru.
“I went to complain to my parents, naturally my father had some friends in business at that time, they came for me ... People who were then called bandits, now probably the mafia. The meeting was somewhere on the Moscow River. Yes arrow. We arrived at ninety-nine frets, a lot, this person who tried to take the magazine from me was thrown overboard the ship on which we met on the Moskva River, picked up, explained everything, the magazine remained with me, but when I sold it my dad reminded me that these people who came for me need to pay a small share, which I did. In fact, we were all crippled at that time, were mutilated, for 20 years I have absorbed a lot of shit. Jessica influences me, America influences me, I had arrests here, when I behaved differently. America broke me, for which I am grateful to her, because I think that I have become better. "
After fuck.ru friends got involved in politics. The world began to notice the powers that be. Lavrov headed the election headquarters of presidential candidate Umar Dzhabrailov, who as a result gained 0.01% of the vote.
The far-sighted Rykov has established cooperation with the Presidential Administration. The hooligan, however, did not stop immediately.
Egor "Skeleton" Lavrov, entrepreneur, co-founder of fuck.ru.
And as far as I understand and remember, it was precisely pornography that did not exist, like erotica. There was a site Stranger.ru, dating sites, semi-prostitution, dirty traffic, but not quite porn. He launched all this traffic on Dni.ru and thus got the media. And he converted it, got some political points and went after Putin.
Konstantin Rykov.
“The Internet is used daily by 11 million people. This is an independent environment where its own culture of ownership has already been formed. And in many ways, by the way, it is patriotic. And I have a question for you to advise, wish, to users of the Russian Internet ”?
Vladimir Putin
“I would very much like the environment that you are creating to meet the high moral and ethical criteria and standards that have always been inherent in our country.”
Sergey Minaev. Editor-in-chief of Esquire Magazine.
When I met Rykov, of course, he fascinated me first of all with the fact that he is a brilliant producer absolutely, he knew how to spin the information flow like no one else, well, if we take people who are currently engaged in large projects there, Vasya Brovko in Rostec, Sasha Kabakov , who was vice president of development for Mail.RU, now I don’t know which FindFace made the technology. They started at Bones. Lyosha Verislavsky, who is now sitting in the Presidential Administration, was the editor-in-chief of the Bourgeois magazine, which was published by Kostya Rykov. Lyosha Zharich, who is now sitting in the Presidential Administration, also started with Kostya, Maxim Kononenko worked. That is, they are all one way or another, if not the chicks of Rykov’s nest, but he gave someone a very powerful start. Kostya, of course, can be called the father of the patriotic movement, because he was the first to engage in large projects for the state on the Internet.
In addition to Dni.ru and the publication Vzglyad, in which some witters like to replace the letter “g” with “b,” Rykov created the portal russia.ru, one of the first resources in runet built on video content.
In 2008, Konstantin Rykov became a State Duma deputy from the United Russia party.
Egor "Skeleton" Lavrov, entrepreneur, co-founder of fuck.ru.
We started to disperse, argued a lot, once we met in person, maybe 6-7 years ago, in his office where Putin hangs with him, he always smiled maliciously and did not bring any serious arguments in defense, of course ... I’ve I know very well, he understands everything, but probably the money does not smell.
The first political budgets in Runet began to develop political strategist Gleb Pavlovsky and his font for effective politics (FEP). In these shots from the film “Putin's Witnesses,” it can be seen that Pavlovsky is one of the key figures in the campaign headquarters of the future president.
Tatyana Dyachenko, daughter of Boris Yeltsin.
“How many% of votes have already been counted? 60%? Can we drink champagne already? ”
From the budget of the Presidential Administration allocated for the election of Putin, the Internet empire of Pavlovsky will be born, which includes the sites VVP.ru, Strana.ru, Vesti, ru, Inosmi.ru, and of course Lenta.ru.
Gleb Pavlovsky. Political technologist.
They then settled in our then Internet department, which was, it’s ridiculous to say, where “Today Today” is located. It was known as the building of the APN (News Agency). Here in this building we, gradually expanding, occupied 2 floors. Now I can’t even understand why 2 floors were needed, but 2 floors were simply filled with people.
The Effective Politics Foundation organized the first online conference of Putin, at which he admitted that he didn’t use the network: “I believe that the Internet is a very promising form of communication, but I unfortunately use it a little, because now I have many other opportunities , a lot of staff, assistants who give me already
would have a finished result. "
Before the conference, the young FEP employee Marina Litvinovich was instructed to tell the president what the Internet is.
Marina Litvinovich. Political strategist, in 1996-2002 employee of the FEP.
“I still remember that I thought for a very long time how to tell Putin about the Internet, briefly, so that he could understand and which sites to show. Well, in general, I thought that since he means a scout, a KGB officer, how would I tell him that this is just a big database. The database is an understandable term in general, within which you can find anything and display sites. I remember that I showed several search engines, I showed Yandex, Rambler, Yahoo. There wasn’t much time, but I remember that in general he didn’t somehow penetrate the Internet. Many times I learned from different people and found out that no, he did not use, does not understand why. And he said many times later that it was some kind of garbage. ”
Even as prime minister, Putin met with representatives of the network community, then 2% of the population used the Internet, he did not pose a threat to the authorities.
Egor Schuppe. Venture investor, president of Cityline in 1996-2001.
“There was Tyoma Lebedev, there was Anton Nosik, we were there, there were telecoms, some were runents, Boguslavsky and I don’t remember exactly Yandex, Seryozha was. The underground task was to explain that we are children, we don’t influence anything and we would just have to live, to tell something, such tasks, these tasks ... Putin asks us all: “How is it with censorship?” The nose looked at him like that and asked: “Can you forbid in Russia to write the word“ peep ”on fences, exactly x # y"?
Did you just say that?
“Why are you swearing, did he ever swear or something?” He sat far away. That would not have bothered him. It was important there to do the main thing - to convince Putin that you should not be touched at least for 10-15 years. And the funny thing is, he gave his word and kept him for 15 years. ”
Gleb Pavlovsky. Political technologist.
“The Kremlin generally did not know the word Internet for a long time. Voloshin was Voloshin - the head of the presidential administration in 1999-2003, the first qualified user. And he did not need to be convinced that they would give money, there was complete unanimity in this matter. Later, there, Misha Lesin was the main person, and Mikhail Lesin, Minister of Press, Broadcasting, and Mass Media in 1994-2004. And there it grew and I got into a bad situation, because there were a huge number of people, and of course there was no profit. But the peculiarity of Misha is that you can never be sure with him whether he is going to pay you or not, regardless of whether there is a contract or not. And at some point he stopped paying. I survived 2 months, I almost went bankrupt. Just 2 months he paid his salary to these two floors. And everything, I was forced to close the Internet department. That's the whole story itself, because I'm further than this, then I'm just an ordinary user frigging. "
Strana.ru and other Pavlovsky’s propaganda projects, having lost money from the Presidential Administration, were closed, and Lenta.ru created by Anton Nosik will become the country's main Internet publication for a long time.
The Lenta.ru website is a stream of operational information about the main events in Russia and abroad. All the latest news, from politics to medicine and sports, are presented in the form of a continuous tape running across the computer screen.
Anton Nosik. Intel Internet Award, 2000.
“Thank you for reading us. For your sake, in fact, this production is carried out. Thank you very much again. ”
Galina Timchenko. CEO of the Meduza project, editor-in-chief of Lenta.ru in 2004-2014.
The nose always said that if you were asked at the final judgment what you were doing, you calmly reply, “I selected the news without which a person’s life would not be complete, I created an informational picture of this day.” We worked like bastards, and he also worked. It scared me many times because I am an exact person and I like to come on time. And then you come at 9 o’clock, you sit and work, and suddenly at some moment there is a rustle behind you, God, and he finds himself sleeping there sitting. Well, he wrote something there, fell asleep and woke up, you woke him. The night worked absolutely calmly, and the Labor Code in the Tape wasn’t until the very end. "
After 15 years, the editors of Lenta will be dispersed at the direction of the Presidential Administration, with the money of which it was once created.
- Vladimir Vladimirovich, Vladimir Vladimirovich.
- Ah, ah?
“Wake up, be ... trouble.”
- What, what is it?
- Let me set out.
- Let's.
- Uh ...
- What is it? You are no longer president. Here.
Gleb Pavlovsky was a court political strategist for a long time, being ridiculed by liberal media until the Presidential Administration terminated his contract. Pavlovsky after the dismissal went into opposition. The niche of the main propagandist in RuNet was taken by Konstantin Rykov.
Gleb Pavlovsky. Political technologist.
“Kostya Rykov, he always offered some kind of projects, but these projects were already, from my point of view, not interesting to me, because they were, as they would say now, propaganda. Then even such a word was not used. With such demonstrative flags with three-color flags, there are a lot of things, “Russia Ahead,” “Thunder of Victory Deal!” Introduced this style. And then he developed already so much that he no longer needed Costa, now everyone can. Fortunately, I flew out of the administration in April 2011, I no longer had anything to do with it, now ... Or it might have been. ”
In the legendary group fuck.ru there was a third member - designer Dmitry Belinsky, known in RuNet as Linxy. Unlike the adventurous accomplice, Linxy did not have a stunning career. The former designer of the site of the first channel lives in a five-story building in his native Podolsk and collects electric guitars.
- “What is there in terms of level”?
“Do it louder!” Poh # th. "
Dmitry "Linxy" Belinsky. Web Designer.
“Who invented this? Do not you know! Well it's me. Yopta! That I wrote it. These are my words. I did everything. They began to fight among themselves. Foris, Skeleton. It was tin. If they were just hooligans, I wanted it to be art. Foris has always been Foris, damn it, it’s Konstia Rykov, my favorite one with whom I quarreled, because I threw money. Just everything. He threw me money. Here. Did not pay as much as needed. Well, that is, did not pay at all.
Egor "Skeleton" Lavrov, entrepreneur, co-founder of fuck.ru.
“The real popularity came with the way Linxy joined us, he made the so-called“ skins ”. Every month we changed the design, stealing the design from some famous news site, whether newsru.com or lenta.ru and fuck.ru looked exactly like these news sites, only there the content was hooligan, starting from some reviews of political life, using foul language and ending with reviews of swingers clubs in Moscow. At the same time, we must understand that back then, Kostya and I went to school.
Dmitry "Linxy" Belinsky. Web Designer.
“Yes, we were little boys. Che talk about them. Well, with Skeleton, yes, I was constantly friends with everyone, I was friends with Skele, I was friends with Fores. ”
In this 2000 video, “Linxy” shoots Rykov in the recently opened edition of Dni.ru, which is promoting this global big project.
“Tell us a few words ... Tell me ... Thank you.”
Dmitry "Linxy" Belinsky. Web Designer.
"Hello, my little tenderness ... Rykov shit. And Skela, I love. He is shit, but he is a good fuck. He is good shit, Skela love fucking. And here you are, with #aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa ...
The Minaev LIVE program, 2012.
“Konstantin, what do you think will become with the propaganda of official authorities on the net after the March elections. Will there be a lull for 6 years? ”
Konstantin Rykov.
“I hope that the attitude will be more serious, more mature and that what is today called propaganda will become a state strategy.”
Anton Nosik repeatedly accused Rykov of organizing harassment of opposition on the network, which did not prevent the fathers of Runet from drinking at the same table for Valentine's Day.
Anton Nosik. The main apostle of Runet.
“Well, look at Kostya, we are discussing the fact that in your Look there weren’t any custom articles with the order to soak someone? That there has never been a political order to write a lie about a person in order to omit him? I know the answer. ”
Konstantin Rykov.
“Any blogger can ask this question, of course not!”
“How I love you, I wonder how you ended up on the opposite side of the barricades.”
Anton Nosik. The main apostle of Runet.
“How different? You and I are drinking at the same table, epta, Valentine's Day. ”
Konstantin Rykov.
“Because someone is zigging, but someone is not.”
Anton Nosik. The main apostle of Runet.
“I don’t understand, who isn’t zigging? Yopta! ”
"They all ridicule, absolutely!"
Recently, nothing has been heard about Rykov’s Internet projects, the russia.ru website is closed, the personal page has not been updated since 2015. They say that from the position of the main propagandist in Runet, Rykova was moved by Kristina Potupchik, a press secretary of the Nashi movement in the 2007-2012 years.
In a recent online interview, Konstantin looks tired. Lives more and more in a villa in France, refused to communicate with us.
Mediametrics Live Program 2017
- “So it means you are not planning to go to politics”?
- "No, in no case, moreover, I dissuade everyone from this."
- "And why? It’s strange by the way, you’ve always been such a player in the political field. ”
“Well, because it's not cool.”
- "Not cool"?
- "Absolutely not".
“That is power, is that not cool?” And then what’s cool? ”
“It's cool to be yourself.”
The illiterate posts of Linxy, Skeleton on fuck.ru gave rise to the "Albanian" language through the letter "o" and the language of scum through the letter "a". A phenomenon that went to zero far beyond online.
The Big Difference Program, 2007.
After hard and lengthy attempts to attract the reader, the main publishers of the country transferred the following books, “War and Peace” by Tolstoy, to Padoncaff slang:
Goethe's Faust:
"The fly-clatter" of Chukovsky:
Mine Campf by Adolf Hitler:
"The Man Who Laughs" by Victor Hugo:
"Amphibian Man" by Alexander Belyaev:
Podonkovsky language was beautifully called ortho-art. But the matter was not limited to one language, they began to talk about a whole culture of scum.
Stepan Eryomin. The owner of the site is padonki.org.
“It started with the fact that I came up with Huyandeks. Well, there was Yanedks, became Huyandeks, well, it seems logical. And you enter something, and the result of the issue will be the same as it should be, but only obscenities. "
In 2002, BBDO programmer Stepan Eremin bought padonki.org for $ 100, which, along with udaff.com, became the main sub-Donets site. The history includes famous resource parties at the Alibi club.
Stepan Eryomin. The owner of the site is padonki.org.
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« - , , . , , ».
« . , ».
«, ? , »?
, IT-, - . youtube ?, . - . .
“Wind into a mug, I’m a jerk. Yanita Sukhova is with you, and this is the next issue of the KAKTAM non-children's entertainment channel. ”
The site padonki.org was visited by 5,000 people, and more than 1,000 attended the parties.
On Stepan’s youtube channel, each issue collects an average of 300 thousand views, but there is no past fun.
Stepan Eryomin. The owner of the site is padonki.org.
“I announced 2 competitions, sent two photos, two! Fuck! Well, it's just complete game! There they went to the club, they still paid money for admission naturally, because no one in the club nor this, how the world is changing. ”
- "Now people are completely lazy"?
- "They were lazy, they seem to me you know, they ate fucking, I think."
Egor Lavrov rarely acts as a bully on the Internet, except perhaps he starred with his wife Jessica in this comic clip for the song of a Russian rapper. In reality, everything is serious, after an advertising campaign involving such American stars as Snoop dogg and The Game, a marijuana startup of an entrepreneurial couple went to the ICO [Initial Coin Offering], having managed to attract more than $ 70 million.
“Me and my friend Jess, we are revolutionizing cannabis, but what cannabis is there, the whole world. See this light? We are burning. Do you know how we do it? Blockchain and Paragon of course! What kind of baby cap? I obviously need a bigger cap.
Like 20 years ago, Lavrov travels on Gelendvagen. Only now on white. After a successful ICO, the couple settled in a luxury condominium in downtown Los Angeles, with a rooftop park, pool and other benefits of civilization. The hooligan youth seems from here as unrealistic as the Hollywood films.
Egor "Skeleton" Lavrov, entrepreneur, co-founder of fuck.ru.
We had a drink with Kostya Rykov somewhere in Moscow and decided, as it sometimes happens with Muscovites, “we went to St. Petersburg”. And in St. Petersburg to drink. We arrived and wanted to make some kind of countercultural performance, so to speak, countercultural. And the idea was, we actually implemented it, we took street prostitutes, took them to the cruiser Aurora and offered the sailors, in fact, to realize all their desires and in exchange for this we asked to do it all in the captain’s cabin and so we looked at it . And in general, everything came true and we went home with a sense of accomplishment and the desecration of communist values.
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In the late 90s, the monopoly of intellectuals on Runet was violated. Two young hooligans burst into the realm of gallows and philologists: Konstantin Rykov, nicknamed Jason Foris, and Yegor Lavrov, nicknamed Skeletron, the creators of fuck.ru.
Egor Skeleton Lavrov, entrepreneur, co-founder of fuck.ru.
“In fact, it was a blog in which we wrote about some everyday news using obscene language. We both studied poorly and wrote with errors, the Internet took it that we had such a trend and went “Albanian”, all these words were spelled incorrectly, the same Minaev grew up from fuck.ru, he made such an offshoot as Litprom and Boa . Before us we didn’t swear on the Internet, but we taught the Internet to swear. ”
Disclaimer . This article is a transcript of the wonderful film "Holivar" by Andrey Loshak. There are people who save time and love text, there are those who cannot watch videos at work or on the road, but happily read Habr, there are hearing-impaired people for whom the sound track is inaccessible or difficult to understand. We decided for all of them and you to decrypt excellent content. Who still prefers the video - link at the end.
Historical screen. Caution - Mat. 
Sergey Minaev. Editor-in-chief of Esquire Magazine.
“This is for a Soviet child, a post-Soviet child, it is a shock when you can write something using a huge number of idiomatic expressions and you won’t get anything for it, moreover, they are all like that. And it was just stunning. "
Historical screen. Caution - Mat. 
Little-known authors, such as the future writer Minaev, were called on the site not the most euphonious word, the letter "x".
Historical screen. Caution - Mat. 
Sergey Minaev. Editor-in-chief of Esquire Magazine.
“There were great network figures, and the“ Skeleton ”was Jason Foris, there was Twilight of the Gods, there was Linxy - this is the person who later designed the site of Channel One. There was Parker, that is, Kononenko, now, and this whole community they were such fathers already, they already wrote something like that. Sometimes it was very talented, sometimes it was a collection of all the fucking things, but it was so fresh, amazing and great. ”
Historical screen. Caution - Mat. 
The fathers of the bastards and the "Albanian" language were not then 18, friends went to the same gymnasium, or rather even skipped it together. Konstantin Jason Foris Rykov subsequently became a well-known media manager.
"Skeleton" went the other way, went to Los Angeles and is now developing its own startup in the cannabis industry.
Egor "Skeleton" Lavrov, entrepreneur, co-founder of fuck.ru.
"Practically, like a" child "" ...
The legalization of marijuana in California has caused a real fever. On this wave, Lavrov opened cannabis coworking on Sunset Boulevard in Hollywood, simultaneously creating a cannabis blockchain.
Egor "Skeleton" Lavrov, entrepreneur, co-founder of fuck.ru.
“Here we have a living room, cannabis television works for us. CCTV is called a channel. He tells all the news about cannabis. You can smoke only on the street, but since this is our land, you can. ”
- "You can smoke everything"?
"No, cigarettes are not allowed."
Lavrov’s CEO is his wife and associate, Jessica. In the recent past, the model and miss IOWA 2014.
Jessica Werstig CEO of Paragon.
“Yegor has so many different talents - he is great at marketing, well, he’s just wildly smart.”
In Beverly Hills, memories from the Russian 90s sound cinematic, apparently due to the proximity of Hollywood. For example, the story of how an eighteen-year-old Skeleton could not share Planet Internet magazine with one of its business partners.
Egor "Skeleton" Lavrov, entrepreneur, co-founder of fuck.ru.
“I went to complain to my parents, naturally my father had some friends in business at that time, they came for me ... People who were then called bandits, now probably the mafia. The meeting was somewhere on the Moscow River. Yes arrow. We arrived at ninety-nine frets, a lot, this person who tried to take the magazine from me was thrown overboard the ship on which we met on the Moskva River, picked up, explained everything, the magazine remained with me, but when I sold it my dad reminded me that these people who came for me need to pay a small share, which I did. In fact, we were all crippled at that time, were mutilated, for 20 years I have absorbed a lot of shit. Jessica influences me, America influences me, I had arrests here, when I behaved differently. America broke me, for which I am grateful to her, because I think that I have become better. "
After fuck.ru friends got involved in politics. The world began to notice the powers that be. Lavrov headed the election headquarters of presidential candidate Umar Dzhabrailov, who as a result gained 0.01% of the vote.
The far-sighted Rykov has established cooperation with the Presidential Administration. The hooligan, however, did not stop immediately.
Egor "Skeleton" Lavrov, entrepreneur, co-founder of fuck.ru.
And as far as I understand and remember, it was precisely pornography that did not exist, like erotica. There was a site Stranger.ru, dating sites, semi-prostitution, dirty traffic, but not quite porn. He launched all this traffic on Dni.ru and thus got the media. And he converted it, got some political points and went after Putin.
Konstantin Rykov.
“The Internet is used daily by 11 million people. This is an independent environment where its own culture of ownership has already been formed. And in many ways, by the way, it is patriotic. And I have a question for you to advise, wish, to users of the Russian Internet ”?
Vladimir Putin
“I would very much like the environment that you are creating to meet the high moral and ethical criteria and standards that have always been inherent in our country.”
Sergey Minaev. Editor-in-chief of Esquire Magazine.
When I met Rykov, of course, he fascinated me first of all with the fact that he is a brilliant producer absolutely, he knew how to spin the information flow like no one else, well, if we take people who are currently engaged in large projects there, Vasya Brovko in Rostec, Sasha Kabakov , who was vice president of development for Mail.RU, now I don’t know which FindFace made the technology. They started at Bones. Lyosha Verislavsky, who is now sitting in the Presidential Administration, was the editor-in-chief of the Bourgeois magazine, which was published by Kostya Rykov. Lyosha Zharich, who is now sitting in the Presidential Administration, also started with Kostya, Maxim Kononenko worked. That is, they are all one way or another, if not the chicks of Rykov’s nest, but he gave someone a very powerful start. Kostya, of course, can be called the father of the patriotic movement, because he was the first to engage in large projects for the state on the Internet.
In addition to Dni.ru and the publication Vzglyad, in which some witters like to replace the letter “g” with “b,” Rykov created the portal russia.ru, one of the first resources in runet built on video content.
In 2008, Konstantin Rykov became a State Duma deputy from the United Russia party.
Egor "Skeleton" Lavrov, entrepreneur, co-founder of fuck.ru.
We started to disperse, argued a lot, once we met in person, maybe 6-7 years ago, in his office where Putin hangs with him, he always smiled maliciously and did not bring any serious arguments in defense, of course ... I’ve I know very well, he understands everything, but probably the money does not smell.
The first political budgets in Runet began to develop political strategist Gleb Pavlovsky and his font for effective politics (FEP). In these shots from the film “Putin's Witnesses,” it can be seen that Pavlovsky is one of the key figures in the campaign headquarters of the future president.
Tatyana Dyachenko, daughter of Boris Yeltsin.
“How many% of votes have already been counted? 60%? Can we drink champagne already? ”
From the budget of the Presidential Administration allocated for the election of Putin, the Internet empire of Pavlovsky will be born, which includes the sites VVP.ru, Strana.ru, Vesti, ru, Inosmi.ru, and of course Lenta.ru.
Gleb Pavlovsky. Political technologist.
They then settled in our then Internet department, which was, it’s ridiculous to say, where “Today Today” is located. It was known as the building of the APN (News Agency). Here in this building we, gradually expanding, occupied 2 floors. Now I can’t even understand why 2 floors were needed, but 2 floors were simply filled with people.
The Effective Politics Foundation organized the first online conference of Putin, at which he admitted that he didn’t use the network: “I believe that the Internet is a very promising form of communication, but I unfortunately use it a little, because now I have many other opportunities , a lot of staff, assistants who give me already
would have a finished result. "
Before the conference, the young FEP employee Marina Litvinovich was instructed to tell the president what the Internet is.
Marina Litvinovich. Political strategist, in 1996-2002 employee of the FEP.
“I still remember that I thought for a very long time how to tell Putin about the Internet, briefly, so that he could understand and which sites to show. Well, in general, I thought that since he means a scout, a KGB officer, how would I tell him that this is just a big database. The database is an understandable term in general, within which you can find anything and display sites. I remember that I showed several search engines, I showed Yandex, Rambler, Yahoo. There wasn’t much time, but I remember that in general he didn’t somehow penetrate the Internet. Many times I learned from different people and found out that no, he did not use, does not understand why. And he said many times later that it was some kind of garbage. ”
Even as prime minister, Putin met with representatives of the network community, then 2% of the population used the Internet, he did not pose a threat to the authorities.
Egor Schuppe. Venture investor, president of Cityline in 1996-2001.
“There was Tyoma Lebedev, there was Anton Nosik, we were there, there were telecoms, some were runents, Boguslavsky and I don’t remember exactly Yandex, Seryozha was. The underground task was to explain that we are children, we don’t influence anything and we would just have to live, to tell something, such tasks, these tasks ... Putin asks us all: “How is it with censorship?” The nose looked at him like that and asked: “Can you forbid in Russia to write the word“ peep ”on fences, exactly x # y"?
Did you just say that?
“Why are you swearing, did he ever swear or something?” He sat far away. That would not have bothered him. It was important there to do the main thing - to convince Putin that you should not be touched at least for 10-15 years. And the funny thing is, he gave his word and kept him for 15 years. ”
Gleb Pavlovsky. Political technologist.
“The Kremlin generally did not know the word Internet for a long time. Voloshin was Voloshin - the head of the presidential administration in 1999-2003, the first qualified user. And he did not need to be convinced that they would give money, there was complete unanimity in this matter. Later, there, Misha Lesin was the main person, and Mikhail Lesin, Minister of Press, Broadcasting, and Mass Media in 1994-2004. And there it grew and I got into a bad situation, because there were a huge number of people, and of course there was no profit. But the peculiarity of Misha is that you can never be sure with him whether he is going to pay you or not, regardless of whether there is a contract or not. And at some point he stopped paying. I survived 2 months, I almost went bankrupt. Just 2 months he paid his salary to these two floors. And everything, I was forced to close the Internet department. That's the whole story itself, because I'm further than this, then I'm just an ordinary user frigging. "
Strana.ru and other Pavlovsky’s propaganda projects, having lost money from the Presidential Administration, were closed, and Lenta.ru created by Anton Nosik will become the country's main Internet publication for a long time.
The Lenta.ru website is a stream of operational information about the main events in Russia and abroad. All the latest news, from politics to medicine and sports, are presented in the form of a continuous tape running across the computer screen.
Anton Nosik. Intel Internet Award, 2000.
“Thank you for reading us. For your sake, in fact, this production is carried out. Thank you very much again. ”
Galina Timchenko. CEO of the Meduza project, editor-in-chief of Lenta.ru in 2004-2014.
The nose always said that if you were asked at the final judgment what you were doing, you calmly reply, “I selected the news without which a person’s life would not be complete, I created an informational picture of this day.” We worked like bastards, and he also worked. It scared me many times because I am an exact person and I like to come on time. And then you come at 9 o’clock, you sit and work, and suddenly at some moment there is a rustle behind you, God, and he finds himself sleeping there sitting. Well, he wrote something there, fell asleep and woke up, you woke him. The night worked absolutely calmly, and the Labor Code in the Tape wasn’t until the very end. "
After 15 years, the editors of Lenta will be dispersed at the direction of the Presidential Administration, with the money of which it was once created.
- Vladimir Vladimirovich, Vladimir Vladimirovich.
- Ah, ah?
“Wake up, be ... trouble.”
- What, what is it?
- Let me set out.
- Let's.
- Uh ...
- What is it? You are no longer president. Here.
Gleb Pavlovsky was a court political strategist for a long time, being ridiculed by liberal media until the Presidential Administration terminated his contract. Pavlovsky after the dismissal went into opposition. The niche of the main propagandist in RuNet was taken by Konstantin Rykov.
Gleb Pavlovsky. Political technologist.
“Kostya Rykov, he always offered some kind of projects, but these projects were already, from my point of view, not interesting to me, because they were, as they would say now, propaganda. Then even such a word was not used. With such demonstrative flags with three-color flags, there are a lot of things, “Russia Ahead,” “Thunder of Victory Deal!” Introduced this style. And then he developed already so much that he no longer needed Costa, now everyone can. Fortunately, I flew out of the administration in April 2011, I no longer had anything to do with it, now ... Or it might have been. ”
In the legendary group fuck.ru there was a third member - designer Dmitry Belinsky, known in RuNet as Linxy. Unlike the adventurous accomplice, Linxy did not have a stunning career. The former designer of the site of the first channel lives in a five-story building in his native Podolsk and collects electric guitars.
- “What is there in terms of level”?
“Do it louder!” Poh # th. "
Dmitry "Linxy" Belinsky. Web Designer.
“Who invented this? Do not you know! Well it's me. Yopta! That I wrote it. These are my words. I did everything. They began to fight among themselves. Foris, Skeleton. It was tin. If they were just hooligans, I wanted it to be art. Foris has always been Foris, damn it, it’s Konstia Rykov, my favorite one with whom I quarreled, because I threw money. Just everything. He threw me money. Here. Did not pay as much as needed. Well, that is, did not pay at all.
Historical screen. Caution - Mat. 
Egor "Skeleton" Lavrov, entrepreneur, co-founder of fuck.ru.
“The real popularity came with the way Linxy joined us, he made the so-called“ skins ”. Every month we changed the design, stealing the design from some famous news site, whether newsru.com or lenta.ru and fuck.ru looked exactly like these news sites, only there the content was hooligan, starting from some reviews of political life, using foul language and ending with reviews of swingers clubs in Moscow. At the same time, we must understand that back then, Kostya and I went to school.
Dmitry "Linxy" Belinsky. Web Designer.
“Yes, we were little boys. Che talk about them. Well, with Skeleton, yes, I was constantly friends with everyone, I was friends with Skele, I was friends with Fores. ”
In this 2000 video, “Linxy” shoots Rykov in the recently opened edition of Dni.ru, which is promoting this global big project.
“Tell us a few words ... Tell me ... Thank you.”
Dmitry "Linxy" Belinsky. Web Designer.
"Hello, my little tenderness ... Rykov shit. And Skela, I love. He is shit, but he is a good fuck. He is good shit, Skela love fucking. And here you are, with #aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa ...
The Minaev LIVE program, 2012.
“Konstantin, what do you think will become with the propaganda of official authorities on the net after the March elections. Will there be a lull for 6 years? ”
Konstantin Rykov.
“I hope that the attitude will be more serious, more mature and that what is today called propaganda will become a state strategy.”
Anton Nosik repeatedly accused Rykov of organizing harassment of opposition on the network, which did not prevent the fathers of Runet from drinking at the same table for Valentine's Day.
Anton Nosik. The main apostle of Runet.
“Well, look at Kostya, we are discussing the fact that in your Look there weren’t any custom articles with the order to soak someone? That there has never been a political order to write a lie about a person in order to omit him? I know the answer. ”
Konstantin Rykov.
“Any blogger can ask this question, of course not!”
“How I love you, I wonder how you ended up on the opposite side of the barricades.”
Anton Nosik. The main apostle of Runet.
“How different? You and I are drinking at the same table, epta, Valentine's Day. ”
Konstantin Rykov.
“Because someone is zigging, but someone is not.”
Anton Nosik. The main apostle of Runet.
“I don’t understand, who isn’t zigging? Yopta! ”
"They all ridicule, absolutely!"
Recently, nothing has been heard about Rykov’s Internet projects, the russia.ru website is closed, the personal page has not been updated since 2015. They say that from the position of the main propagandist in Runet, Rykova was moved by Kristina Potupchik, a press secretary of the Nashi movement in the 2007-2012 years.
In a recent online interview, Konstantin looks tired. Lives more and more in a villa in France, refused to communicate with us.
Mediametrics Live Program 2017
- “So it means you are not planning to go to politics”?
- "No, in no case, moreover, I dissuade everyone from this."
- "And why? It’s strange by the way, you’ve always been such a player in the political field. ”
“Well, because it's not cool.”
- "Not cool"?
- "Absolutely not".
“That is power, is that not cool?” And then what’s cool? ”
“It's cool to be yourself.”
The illiterate posts of Linxy, Skeleton on fuck.ru gave rise to the "Albanian" language through the letter "o" and the language of scum through the letter "a". A phenomenon that went to zero far beyond online.
The Big Difference Program, 2007.
After hard and lengthy attempts to attract the reader, the main publishers of the country transferred the following books, “War and Peace” by Tolstoy, to Padoncaff slang:
Goethe's Faust:
"The fly-clatter" of Chukovsky:
Mine Campf by Adolf Hitler:
"The Man Who Laughs" by Victor Hugo:
"Amphibian Man" by Alexander Belyaev:
Podonkovsky language was beautifully called ortho-art. But the matter was not limited to one language, they began to talk about a whole culture of scum.
Stepan Eryomin. The owner of the site is padonki.org.
“It started with the fact that I came up with Huyandeks. Well, there was Yanedks, became Huyandeks, well, it seems logical. And you enter something, and the result of the issue will be the same as it should be, but only obscenities. "
Historical screen. Caution - Mat. 
In 2002, BBDO programmer Stepan Eremin bought padonki.org for $ 100, which, along with udaff.com, became the main sub-Donets site. The history includes famous resource parties at the Alibi club.
Stepan Eryomin. The owner of the site is padonki.org.
« = , for fun, padonki.org . , , , . , , . , 1000 , , , , , . , , … „, , “. . - , , , . „ -“? , 1000 , . — , ».
« - , , . , , ».
« . , ».
«, ? , »?
, IT-, - . youtube ?, . - . .
“Wind into a mug, I’m a jerk. Yanita Sukhova is with you, and this is the next issue of the KAKTAM non-children's entertainment channel. ”
The site padonki.org was visited by 5,000 people, and more than 1,000 attended the parties.
Historical screen. Caution - Mat. 
On Stepan’s youtube channel, each issue collects an average of 300 thousand views, but there is no past fun.
Historical screen. Caution - Mat. 
Stepan Eryomin. The owner of the site is padonki.org.
“I announced 2 competitions, sent two photos, two! Fuck! Well, it's just complete game! There they went to the club, they still paid money for admission naturally, because no one in the club nor this, how the world is changing. ”
- "Now people are completely lazy"?
- "They were lazy, they seem to me you know, they ate fucking, I think."
Egor Lavrov rarely acts as a bully on the Internet, except perhaps he starred with his wife Jessica in this comic clip for the song of a Russian rapper. In reality, everything is serious, after an advertising campaign involving such American stars as Snoop dogg and The Game, a marijuana startup of an entrepreneurial couple went to the ICO [Initial Coin Offering], having managed to attract more than $ 70 million.
“Me and my friend Jess, we are revolutionizing cannabis, but what cannabis is there, the whole world. See this light? We are burning. Do you know how we do it? Blockchain and Paragon of course! What kind of baby cap? I obviously need a bigger cap.
Like 20 years ago, Lavrov travels on Gelendvagen. Only now on white. After a successful ICO, the couple settled in a luxury condominium in downtown Los Angeles, with a rooftop park, pool and other benefits of civilization. The hooligan youth seems from here as unrealistic as the Hollywood films.
Egor "Skeleton" Lavrov, entrepreneur, co-founder of fuck.ru.
We had a drink with Kostya Rykov somewhere in Moscow and decided, as it sometimes happens with Muscovites, “we went to St. Petersburg”. And in St. Petersburg to drink. We arrived and wanted to make some kind of countercultural performance, so to speak, countercultural. And the idea was, we actually implemented it, we took street prostitutes, took them to the cruiser Aurora and offered the sailors, in fact, to realize all their desires and in exchange for this we asked to do it all in the captain’s cabin and so we looked at it . And in general, everything came true and we went home with a sense of accomplishment and the desecration of communist values.
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