How to find the best location for business? Life hack without registration and SMS
Hello! My name is Andrey Kiselev, I am the founder of LIVE SUSHI.
Any business is more successful in places with good traffic, but how to find this place? I tell you from personal experience in the article how to compare locations online.
There are three ways to assess patency:
The first two are offline methods. They can be biased and time consuming. Location targeting is free of these shortcomings. And its main advantage is that you can do everything remotely.
I will talk about this method in this article.
1) To do this, we need to go into the VK account and create a new ad:
2) Go to the setting up the target audience and put a check mark on the map
3) The option “regularly happens” is left unchanged
4) In the line of the place we write your city: for example, Kamyshlov (Sverdlovsk region), set the radius of the mark to the minimum.
5) Now we can evaluate the location with a radius of 1km. On the right in the target audience we see that 3100 people are regularly here. Moving the label along the streets of the city, we can find the top place. This is a place with an indicator of 3,700 people in the target audience.
Other locations are much less passable, you can see it on the screenshots:
Now it will be much easier to find a room - we narrowed the search, never having visited this city. You can also get confused and set out interests, for example, “food delivery” + “cafe restaurants” and compare different locations. But usually the data without it is enough for comparison within the city.
In addition, you can also use the Russian Post service for large cities (more than 100 cities) - geo.pochta.ru will help to analyze the number of residential buildings and the number of apartments located in the radius of a given location. Try it in your city and share in the comments - does your subjective opinion on the best location correspond to Vkontakte geo-targeting data?
I also write on my blog “ Sushi bar at the minimum. We open for 1 million rubles. ".
Any business is more successful in places with good traffic, but how to find this place? I tell you from personal experience in the article how to compare locations online.
There are three ways to assess patency:
- visually (many / few)
- count people per hour
- use location targeting
The first two are offline methods. They can be biased and time consuming. Location targeting is free of these shortcomings. And its main advantage is that you can do everything remotely.
I will talk about this method in this article.
1) To do this, we need to go into the VK account and create a new ad:
2) Go to the setting up the target audience and put a check mark on the map
3) The option “regularly happens” is left unchanged
4) In the line of the place we write your city: for example, Kamyshlov (Sverdlovsk region), set the radius of the mark to the minimum.
5) Now we can evaluate the location with a radius of 1km. On the right in the target audience we see that 3100 people are regularly here. Moving the label along the streets of the city, we can find the top place. This is a place with an indicator of 3,700 people in the target audience.
Other locations are much less passable, you can see it on the screenshots:
Now it will be much easier to find a room - we narrowed the search, never having visited this city. You can also get confused and set out interests, for example, “food delivery” + “cafe restaurants” and compare different locations. But usually the data without it is enough for comparison within the city.
In addition, you can also use the Russian Post service for large cities (more than 100 cities) - geo.pochta.ru will help to analyze the number of residential buildings and the number of apartments located in the radius of a given location. Try it in your city and share in the comments - does your subjective opinion on the best location correspond to Vkontakte geo-targeting data?
I also write on my blog “ Sushi bar at the minimum. We open for 1 million rubles. ".
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