Google will reduce the performance of Google Play applications with low productivity

Google Inc. introduces new application ranking rules in Google Play Search. These rules are similar to those that were introduced earlier in relation to the sites in the search results of the corresponding service of the corporation. Namely, those applications whose performance is far from the desired will be penalized by lowering. Thus, the company wants to protect users of mobile devices from working with programs that quickly deplete energy in a phone or tablet battery or consume significantly more resources than they need.



The main goal of the changes is to make sure that only the highest quality applications that are effective in terms of power consumption and working with mobile device resources are shown in search results. According to representatives of the corporation, the Google Play team wondered about the need to introduce these rules by the fact that about half of the reviews with low ratings are user complaints about the non-optimal operation of programs.



Programs that do not work as they should, upset the users, so the latter often leave bad reviews. Before the introduction of changes, the popularity of the application helped him to hold high positions in the search results even if users left a large number of low ratings. Now this will not happen - no matter how popular the application is, if it does not work very well, it will be reduced in its output.



Accordingly, developers will have to spend more time and effort on optimizing their programs - after all, who wants to hang out somewhere at the bottom of search results because the application is not efficiently using mobile device resources. Now updating the catalog's search results is already relevant for users, but not for everyone, but for a relatively small sample. If these users evaluate the changes positively, they will be scaled, extending the effect either to all users or to a significant part.



Actually, the fact that a poorly functioning application annoys the user is understandable and so. But in the past, some developers in the pursuit of profit did not pay much attention to the need to optimize the program. Now this moment has become one of the critical ones, so without optimizing the application for a good position in Google Play, it is hardly possible to get out.



Currently, over a million programs are hosted in the Google Play application directory, and their number continues to increase. Most likely, the new ranking algorithm will begin to work for everyone from next week. The changes you make will affect both the application tops and the search.