èæ¯
2012幎ãç£å»ã¯ãªããã¯ãBESTãã¯æåã«ãæ€çŽ¢ãšã³ãžã³ã§ãµã€ãããããã«ãããšããå¯äžã®ã¿ã¹ã¯ãç§ãã¡ã«é£çµ¡ããŸããã æ¯èŒçæšæºçãªSEOæé©åææ³ã䜿çšããŠããã管çããŸããããäžäœ10ã«å ¥ãããšããã¬ãŒãã®æåã®éµã§ã¯ãªãããšãæããã«ãªããŸããã ãµã€ãã®æè¡ãµããŒããšYandex.Metricaããã³Googleã¢ããªãã£ã¯ã¹ã®ããŒã¿ã®èª¿æ»ã®éçšã§ãã¯ãªããã¯ã®Webãµã€ãã§ãŠãŒã¶ãŒãééããå€ãã®äžäŸ¿ãã«æ³šæããŸããã

ããšãã°ãå€ãã®å Žåãã»ãŒåãã¡ãã»ãŒãžããã£ãŒãããã¯ã«éä¿¡ãããŸãã ãçç¬ç ã¯ã¯ãã³ãæã«å ¥ããŸããïŒããšãã質åã¯ããã®åçããµã€ãã§å ¬éãããŠããã«ãããããããç°ãªããŠãŒã¶ãŒãã1æ¥ã«5ååºãŠããå¯èœæ§ããããŸããã ç¹å¥ãªã»ã¯ã·ã§ã³ã§ã¯ããµãŒãã¹ãæé ãäŸ¡æ Œã«é¢ããè¿œå æ å ±ãæ±ããããŸããïŒãã®å Žåããã®æç¹ã§ã®èšºçãµãŒãã¹ã®äŸ¡æ Œè¡šã¯ãããŠã³ããŒãçšã«Excel圢åŒã§ã¢ããããŒããããŸããïŒã
æåã®çµè«ïŒãµã€ãã¯èšªåè ã®ããŒãºãèæ ®ããŠããŸããã

ç£å»ã¯ãªããã¯ãããåºãæšé²ãããšããåé¡ã«åãçµãå Žåã人ã ã¯ã€ã³ã¿ãŒãããäžã§ã©ã®ãããã®é »åºŠã§ã©ã®ãããªç¶æ³ã§ç£å»ã®ã±ã¢ãæ±ããŸããïŒ
ãã€ç£å»ã¯ãªããã¯ãæ¢ãã®ã§ããïŒ
ä¿å¥ã»ã³ã¿ãŒã¯ãããã®çç¶ãããæ玢ããå¯èœæ§ãã¯ããã«äœãã§ãã ç¶æ³ã¯ãããã€ãã®ãã©ãŒã©ã ããµã€ããèªãã åŸã®ã蚺æããã»ã«ãã¡ãã£ã±ãŒã·ã§ã³ãšã»ãŒåãã§ãã äžèŠãå°é家ã®ããã«èŠããæ€çŽ¢ãšã³ãžã³ã®æåã®è¡ã«è¡šç€ºãããŸããã蚺æãªãã§äŒçµ±å»åŠã®æ¹æ³ãæšå¥šããŸãã ãã®ãããªãµã€ãã«ã¯ãããªãŒã©ã³ã¹ã®ã³ããŒã©ã€ã¿ãŒã«ãã£ãŠæžãããSEOããã¹ããå«ãŸããŠãããããŒã¿ã«èªäœã¯èšªåè ã®èšªåã«å¯ŸããŠæ¯æããããããšã§çããŠããŸãã
éå»1ãæéã619人ãããã·ãã«ã¹ã¯ã§ç£å»åž«ãæ¢ããŠããŸããã æ¯èŒã®ããã«ãçŽ1207人ã®äººã ãç«ã®äžåŠã«é¢ããæ å ±ãæãã§ãããçŽ554人ãç«ã®å»å¢ã«ã€ããŠã®æ å ±ãæ±ããŠããŸããã

çµ±èšã調ã¹ãããšã¯ã§ããŸãããæ®å¿µãªããšã«ãå»åž«ãã¡ã¯ã極端ãªå Žåã«ãæ¶ããªãã£ããå Žåãããã©ãŒã©ã ããã®æšå¥šäºé ã圹ã«ç«ããªãã£ãå Žåã«é »ç¹ã«é£çµ¡ãããããšãç¥ã£ãŠããŸãã åç©ã®ç æ°ã«å¯Ÿããèªèã®æ¬ åŠã¯ãæ€çŽ¢çµæã«ãããèªåã®ãµã€ãã®äœçœ®ãããç£å»åž«ãå¿é ããããšããããŸãã
Ulanova Natalya Vladimirovnaã䞻治å»ïŒ
å€ãã®å Žåãææè ã¯å»åž«ã®èšºå¯ãé ãããŸããããã«ãããæ²»çããã»ã¹ãè€éã«ãªã£ãããäžå¯èœã«ãªãããšãããããŸãã ãããã£ãŠãæãäžè¬çãªç æ°ã®çç¶ã«ã€ããŠäººã ãæè²ããã¯ãªããã¯ãžã®èšªåã延æã§ããªãç¶æ³ãæ確ã«ç¹å®ããäºçŽã«ã€ããŠè©±ãåããšããã¿ã¹ã¯ãèšå®ããŸãã ãŸãããµã€ãã®ããããããããã®ã¿ã¹ã¯ã«ããŸã察åŠããŠããŸãã
çµè«2ïŒãµã€ãããããã«å®£äŒããã ãã§ã¯ãç£å»ã®ãããã¯ã«ã¯äžååã§ãã
ããã¢ãŒã·ã§ã³ãžã®çµ±åã¢ãããŒããžã®ç§»è¡
ãããã£ãŠãããã«ã件åã®äž»èŠãªã¯ãšãªã§ãµã€ãããããã«äžããã ãã§ã¯äžååã§ãããšããçµè«ã«éããŸããã ããã«ãBEST Veterinary Clinicã¯ãæè¡æ©åšãšåŸæ¥å¡ã®å°éæ§ã®é¢ã§ã·ããªã¢é£éŠå°åºã®ãªãŒããŒã§ããããµã€ãã¯ãããæºãããŠããŸããã æåã«ããµãŒãããŒãã£ã®éçºè ïŒä»¥åã®ããŒãžã§ã³ã®ã¯ãªããã¯Webãµã€ããäœæããïŒã«æ¹åã®ããã®ã¿ã¹ã¯ãèšå®ããSEOããã¢ãŒã·ã§ã³ãšã³ã³ããã¹ããµããŒãã®äœæ¥ãè¡ããŸããã ããããããã«ã䞻任å»åž«ã®ãã¿ãªã€ã»ãŠã©ãžããããã»ãŠã©ãã¯ãšäžç·ã«ã圌ãã¯ãããã®é²æ©çãªç£å»ã¯ãªããã¯ãä¿é²ããããã«ãç°ãªãã¢ãããŒããå¿ èŠã§ãããšããçµè«ã«éããŸãã-å æ¬çãªã¢ãããŒãã ãµã€ãã®æŒžé²çãªå€æŽã¯äžå¯èœã«ãªããæ§é ãèšèšãæ©èœãå€æŽããŠãŒãããäœæããå¿ èŠããããŸããã 決å®ãäžãããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®ããŒãºãšãã¬ãŒãã®éçºã®æ¹åæ§ã«åºã¥ããŠãæ°ãããµã€ããšè¿œå ã®ããã¢ãŒã·ã§ã³ãã£ãã«ãæ€èšãå§ããŸããã
ã€ã³ã¿ãŒãããããŒã±ãã£ã³ã°ãžã®çµ±åã¢ãããŒããå«ã
ãªã³ã©ã€ã³ããã¢ãŒã·ã§ã³ã¯å æ¬çãªæ¹æ³ã§ã¢ãããŒãããå¿ èŠãããããšã確信ããŠããŸãïŒãããŠåžžã«ãããã客æ§ã«äŒããŸãïŒïŒç¹å®ã®åã±ãŒã¹ã«é©ããäžé£ã®ããã¢ãŒã·ã§ã³ãã£ãã«ã䜿çšããã³ã³ãã³ãã«æ³šæãæããã¬ãã¥ãŒãåŠçãããŠãŒã¶ãŒã·ããªãªã調æ»ããå°ãªããšã1é±éã«1ååæãèŠãŠãããããçµè«ãåŒãåºãããããŠæãéèŠãªããš-ããžãã¹ã®è©³çŽ°ãèæ ®ããŠãã ããã ã1ã€ã®ãã£ãã«ãèšå®ããŠè²©å£²ãåŸ ã€ããšãããªãã·ã§ã³ã¯ãããžãã¹ãçå£ã«èããŠãã人åãã§ã¯ãããŸããã ãããŠãããã«ã€ããŠã¯ä»¥åã«ããã°ã§æ¢ã«æžããŠããŸããããšãããªãã«æäŸããããšããŠãã販売ã®ããã®éæ³ã®ãäžžè¬ãã¯ãŸã ãããŸããã
ãã®ãããç£å»èšºçæã®åæãšäœæ¥ã®è©³çŽ°ãèæ ®ããŠãéåžžã«èšå€§ã§é·æçãªã¿ã¹ã¯ãå«ãã€ã³ã¿ãŒãããããã¢ãŒã·ã§ã³ã®æŠç¥ãéçºããŸããã 次ã«ãäœãè¡ãããäœããããããããã説æããŸãã
ã¹ããã1.ãœãŒã·ã£ã«ãããã¯ãŒã¯ãæ¥ç¶ãã
æ°ããã¯ãªããã¯ã®ãŠã§ããµã€ããéçºããããã®æè¡ä»æ§ã®äœæãšäžŠè¡ããŠãæ å ±ãåºãããã£ãŒãããã¯ãåéããããŒã«ãšããŠãœãŒã·ã£ã«ãããã¯ãŒã¯ãæ¥ç¶ããŸããã BESTã®å ŽåãVkontakteã°ã«ãŒãã¯Facebookã§ãäœæããããã¥ãŒã¹ãèå³æ·±ãèšäºããã³ããå ¬éããã賌èªè ãšã®æ¯æ¥ã®ã³ãã¥ãã±ãŒã·ã§ã³ãè¡ãããŸãã çŸåšãã°ã«ãŒãã«ã¯ã»ãŒ4,000人ãããŸãã
ãœãŒã·ã£ã«ãããã¯ãŒã¯ãéçºããŠããå Žåã«æ³šæããå¿ èŠããããã€ã³ãããªã¹ãããŸãã
1.æé©åãããã°ã«ãŒãåãšãã£ã¹ã«ãã·ã§ã³
ã°ã«ãŒãã®ååã¯Vetklinika BESTããã·ãã«ã¹ã¯| ç£å»ãªã³ã©ã€ã³ã-ãœãŒã·ã£ã«ãããã¯ãŒã¯ããã³æ€çŽ¢ãšã³ãžã³å ã§ã®æ€çŽ¢çšã«æé©åãããŠããŸãã ãã©ã³ãåã ãã§ãªãããã©ã³ãã®æ©èœãåæ ãããŠããŸãã æ°å¹Žéãæ€çŽ¢ã¢ã«ãŽãªãºã ã«å¿ããŠããŸããŸãªãªãã·ã§ã³ãè©ŠããŸããã ã¡ãªã¿ã«ããœãŒã·ã£ã«ãããã¯ãŒã¯ã¯ãã©ã³ãã¯ãšãªã®æ€çŽ¢ãšã³ãžã³ã§è¿œå ã®å°äœãå ããã管çãããŠããªãããªãœãŒã¹ãæŒãåºããŸãããè©å€ã«ã€ããŠã¯ãã£ãš...
2.ãã©ã³ãã£ã³ã°
ã°ã«ãŒãã¯ãæ¢åã®ç£å»èšºçæã®ã¹ã¿ã€ã«ã§èŠèŠçã«èšèšãããŠããŸãã ããªã³ã¯ããããã¯ã«ã¯ãã¯ãªããã¯ã®ãŠã§ããµã€ãã®ã©ã³ãã£ã³ã°ããŒãžãæ·»ä»ããããé£çµ¡å ãã«ã¯ãããã©ã€ã³é»è©±ã瀺ãããŠããŸãã ãã®ã°ã«ãŒãã«ã¯ããµã€ããžã®ãªã³ã¯ãããã¡ã€ã³ã»ã¯ã·ã§ã³ãå«ãã¡ãã¥ãŒããããŸã-ãOur DoctorsãããAsk a QuestionãããContactsãããFrequent Questionsãã 質åã¯ã«ããŽãªã«åé¡ãããŸã-åç©çš®ã å£ã®æçš¿ã¯ããã·ã¥ã¿ã°ã䜿çšããŠã¹ããªãŒãã³ã°ãããŸãã

3.æçšãªã³ã³ãã³ã
ã°ã«ãŒããå§ãŸã£ããšãããŠãŒã¶ãŒãåŒãä»ããããã«äž»ã«ãšã³ã¿ãŒãã€ã¡ã³ãã³ã³ãã³ããå ¬éãããŸããããçŸåšã¯èšºçæã®ãã¥ãŒã¹ããµã€ãäžã®æ°ããèšäºãããã³ç¹éèšäºã«éç¹ã眮ãããŠããŸãã ããšãã°ãããã®å£ç¯ãå§ãŸããšãã°ã«ãŒãã¯æè«å¿é¿å€ã®ã³ã¬ã¯ã·ã§ã³ãå ¬éããäžå£ããã®ä»ã®èšäºã®æšå¥šäºé ãæäŸããŸãã ãã®ã°ã«ãŒãã®ã³ã³ãã³ãã¯ãå å ¥è ãæè²ããåç©ã®ç æ°ãæ²»çæ³ãæ°ããç£å»æè¡ã«ã€ããŠã®æèãé«ããããšãç®çãšããŠããŸãã
4.ç¶ç¶çãªãªã³ã©ã€ã³ãã¬ãŒã³ã¹
ã°ã«ãŒãã§ã®æ倧ã®æŽ»åã¯ããç£å»åž«ã«è³ªåããããšãããããã¯ã«éäžããŠããŸãã ãã§ã«6,800ãè¶ ãã質åãšåçããããŸãã ããã·ãã«ã¹ã¯ã®è³Œèªè ããããã¯ã§è³ªåãããã ãã§ãªãã誰ããçããåŸãããšãã§ããŸãã ãããŠãçµæããããŸãïŒ ã°ã«ãŒãã§è©³çŽ°ãªçžè«ãšæåŸ ãåããåŸã人ã ãã·ããªã¢é£éŠå°åºã®éœåžããŠã©ãžãªã¹ãã¯ãããæ²»çã®ããã«BESTã«æ¥ããšããããã¯æ°åèµ·ãããŸããã
è€éãªåé¡ã«ã€ããŠã®åçãåŸãã«ã¯ããããæ åœããã¯ãªããã¯ã®ã¹ã¿ãããäžè¬éæ¥å»ã«é£çµ¡ããŸãã ã»ã©ãã¹ãã¯ãéåžžã«å°éçãªè³ªåãä»ã®å°é家ã«äŒããŸãã ãã®çµæãé©æ Œãªå¿çãåãåãããµãã¹ã¯ã©ã€ããŒãšã®éä¿¡ãç¶ç¶ããŸãã

5.ãã©ã³ãæ¯æè ãšååãã
ã€ã³ã¿ãŒãããäžã§æŽ»åãèŠãå§ãããã©ã³ãã«ã¯ãããã«ãå«æªæãããããŸãã ç§ãã¡ã®å Žåã圌ãã¯2ã3幎åã«äœãã«äžæºãæ±ããŠããæ°äººã®å 顧客ã§ããããœãŒã·ã£ã«ãããã¯ãŒã¯ã§ãBESTããèŠã€ãããããã«èªåèªèº«ãè¡šçŸããããšã«ããŸããã ã¯ããå«ãã¯ããªãã奜ããªäººãããã¯ããã«æŽ»çºã§ãã ãããããã¹ãŠã解決ãããŸãã ç§ãã¡ã®å Žåããã©ã³ãã®åŒ·åãªæ¯æè ã¯ãåç©ä¿è·ãæ åå£äœããã¬ãŒãã®ç©æ¥µçãªåžžé£å®¢ã§ããããªã³ã©ã€ã³ãšãªãã©ã€ã³ã§å®ãå€ãååãæ§ç¯ããããšãã§ããŸããã
ã¹ããã2.ãµã€ããæ¹åãã
ãµã€ãã¯ãŠãŒã¶ãŒããçããå¿ èŠããããŸãããç£å»åž«ã«é¢ããæ å ±ãã©ã®ãããªç¶æ³ã§ããªãæ¢ããŠããã®ããç解ããç£å»ããµã€ãã«çããæ¹æ³ãèŠã€ãåºãããã§ãã 売ãç©ã§ã¯ãããŸããããå人ã®çµéšã䞻芳çãªè©äŸ¡ã«åºã¥ããŠãä¿¡é Œã§ããªãççŸããæ å ±ãæ¯é çãªå Žåã人ã ãããå€ãã®æ å ±ãæ±ããŠãã©ãŒã©ã ã«è¡ãããšã¯ãããŸããã äœæ¥ãå®è¡ãããäž»ãªãã€ã³ãããªã¹ãããŸãã
1.ãŠãŒã¶ãŒãã¬ã³ããªãŒãªãµã€ãæ§é
å»çæ¥çïŒæ²»çãæè¡ãçŒç§ãè¶ é³æ³¢ïŒã ãã§ãªããçšèªãç¥ããªã人ã«ã¯æããã§ã¯ãªããããããªãã ãã§ãªããåç©ã®çš®é¡ïŒç«ãç¬ããã§ã¬ãããé³¥ãªã©ïŒã«ãã£ãŠããã¯ãªããã¯ãµãŒãã¹ã«ãã£ã«ã¿ãŒãè¿œå ããŸããã

2.ç£å»çŸç§äºå ž-ç§ãã¡ãèªä¿¡ãæã£ãŠããã¬ã€ã
ãã®ã»ã¯ã·ã§ã³ã¯ãç£å»ãçŽé¢ããäž»ãªåé¡ã«å¯ŸåŠããããã«å°å ¥ãããŸããã 蚺æã§èšŒææžãåãåã£ãããçç¶ã«å¿ããŠèããããçŸæ£ãæ€çŽ¢ãããããæ£è ã¯ãåã人ã ããããã®ç æ°ãæ²»çã®è©±ããããã©ãŒã©ã ã«è¡ããŸãã ãã®ãããªãªãœãŒã¹ã§ã¯ã誀ã£ãæ å ±ããé¡é¢ã©ãããã«ééãããšãã倧ããªãªã¹ã¯ããããŸãã ãããã£ãŠãåç©ã®ç æ°ãå»çåŠçœ®ã«é¢ããæèœãªæ å ±ãå ¥æã§ããç¬èªã®ãã£ã¬ã¯ããªãè¿œå ããããšã«ããŸããã ãã®ã»ã¯ã·ã§ã³ã«ã¯æè²æ©èœãããã顧客ãå¿ èŠãªæ å ±ã1ãæã§å ¥æããã®ã«åœ¹ç«ã¡ãŸãã
çŸæç¹ã§ã¯ããã®ã»ã¯ã·ã§ã³ã¯ç£å»å»åŠã«é¢ããé£éŠæ¿åºã®ãã£ã¬ã¯ããªããã³ã«ã¿ãã°ãšç«¶åããŠããŸãã ãšããã§ããç«ã®äžåŠæ²»çããªã©ã®ä»¥åã¯åæ¥çã§å°ççã«äŸåãããªã¯ãšã¹ãã¯ããã§ã«åæ¥çããæ å ±ãžãšç§»è¡ããŸããã

3.ã¢ã¯ãã£ããªã»ã¯ã·ã§ã³ã質åãšåçããšããã£ãŒãããã¯ã
質åãšåçã»ã¯ã·ã§ã³ã¯ã管çè ãšã³ãŒã«ã»ã³ã¿ãŒã®è² æ ã軜æžããã¬ãã¥ãŒã»ã¯ã·ã§ã³ã¯ãæ€çŽ¢ãšã³ãžã³ã«ãã£ãŠãæ€çŽ¢çµæã®ãã¬ãŒãã«è¿œå ã®è¡ãæäŸããã¬ãã¥ãŒä»ãã®è¿œå ãªãœãŒã¹ãšèŠãªãããŸãã
4.ããã¥ãŒã¹ãããã³ãããã¢ãŒã·ã§ã³ãã»ã¯ã·ã§ã³ã®ç¶ç¶çãªæŽæ°
ãªã¹ããããã»ã¯ã·ã§ã³ã§ã®äŒç€Ÿã®æŽ»åã«ããããµã€ã蚪åè ã¯äŒç€ŸãçŸåšå¶æ¥ããŠãããã©ãããå€æããŸãã ãµã€ãäžã®äŒç€Ÿã®ãã¥ãŒã¹ã®ã»ã¯ã·ã§ã³ã1幎åãŸãã¯ãã以åã«æŽæ°ãããå Žåãæœåšçãªé¡§å®¢ã®ã»ãšãã©ãããªãã«æçŽãæžãããé»è©±ãããããããšã¯ãããŸããã ãŸãããããã®ã»ã¯ã·ã§ã³ã®æ å ±ã«ãããšã顧客éèŠãšãã©ã³ãéæŸæ§ãèªãŸããŸãã
5.ããžã·ã§ãã³ã°ã確èªããææ ã»ã¯ã·ã§ã³ãã±ãŒã¹å±¥æŽã
ä»ã®ã¯ãªããã¯ã§ã®æ²»çãæåŠãããåç©ãå©ããæ¬åœã®ç©èªããæè¡ã®è€éãªäºäŸã説æããŠããããããã®èª¿åã¯ææ çã§ãã 圌ããITåéã«çœ®ããããã«ãããã¯ç£å»ã¯ãªããã¯ã®äºäŸãå«ãã»ã¯ã·ã§ã³ã§ãã 圌ãã¯èšºçæã®å°é家ã®èœåã¬ãã«ã瀺ãããã®äœçœ®ä»ãã確èªããŸãã ããã§ã¯ãBESTãååããŠããç£å»ã¯ãªããã¯ãåç©çŠç¥å£äœãæ åå£äœã®æŽå²ãå ¬éãããŠããŸãã ãŸããã»ã¯ã·ã§ã³ã§ã¯ã蚪åè ã¯ç¹å¥ãªãã©ãŒã ã«èšå ¥ããŠã¹ããŒãªãŒãå ±æããããšãã§ããŸãã

6.ã¢ããããŒããšãœãŒã·ã£ã«ãããã¯ãŒã¯ã®åæ
7.éçºã®å段éã§ã®æé©åèŠä»¶ã®æ€èš
ç§ãã¡ã®Webã¹ã¿ãžãªã«ã¯ãèŠéããŠã¯ãªããªãäž»èŠãªãã€ã³ããå«ãç¹å¥ãªãã§ãã¯ãªã¹ããäœæãããŠããŸãããã®ãããæ¹åããã¯ã©ã³ããã®åœ¢ã§ãããã«æ»ããªãããã«ããŸãã 以äžã«ããã€ãã®ãã€ã³ãã®äŸã瀺ããŸãã
- ãã³ãããªã¹ãã®ååšïŒæåŸã®èŠçŽ ãžã®ãªã³ã¯ãªãïŒ-ã¬ã€ã¢ãŠãã®å Žåã
- ãªã³ã¯ããå Žæã®ãµã€ãèšèšã«ãããååš-ãã¶ã€ããŒã«ãšã£ãŠã
- ãµã€ãã®ã¡ã€ã³ããŒãžããã³ããã¹ããããã¯ã®å éšããŒãžäžã«ååšããéçºè åãã®ã¿ã€ãã«ã®ç·šéãåŠæ¹ãå¯èœã§ãã
8.蚪åè ãšã®ãªã³ã©ã€ã³ãã£ãã
ä»ããã§å©ããå¿ èŠãšããŠãã人ã®ããã«ã圌ã¯ã¡ãŒã«ãžã®è¿ä¿¡ãåŸ ã€æºåãã§ããŠããŸããããããšãã°ã圌ã¯æ··éããå Žæãè·å Žã«ããã®ã§ãé»è©±ããããšã¯ã§ããŸããã ãªã³ã©ã€ã³ãã£ããã§ã¯ãå»åž«ãžã®äºçŽã®å Žæã®ç©ºãç¶æ³ãç¹å®ã®å»è¬åã®è²©å£²ç¶æ³ãªã©ã確èªã§ããŸãã
ã¹ããã3.ãªã³ã©ã€ã³ã¬ãã¥ããŒã·ã§ã³ã䜿çšãã
äžèšã®ãœãŒã·ã£ã«ãããã¯ãŒã¯ã§è©å€ãæ±ãããšã«ã€ããŠã¯ãã§ã«æžããŠããŸãã ãããã£ãŠãããã§ã¯ãFlamp.ruããã³ã«ã¿ãã°ãµã€ãã§ã¬ãã¥ãŒãæäœããããã«è¡ã£ãã¢ã¯ã·ã§ã³ã«ã€ããŠèª¬æããŸãã ããããæåã«ãåŠå®çãªã¬ãã¥ãŒãç¹°ãè¿ãåŒãèµ·ãããŠããã¯ãªããã¯ã®æäœã¢ãŒãã®è©³çŽ°ã«ã€ããŠå°ãã話ããŸãã
åŠå®çãªã¬ãã¥ãŒãã«ããŽãªã«åããŠããã®çç±ãèŠã€ããŸã
ã¯ãªããã¯ã®ä»äºã«ã€ããŠã®å žåçãªåŠå®çãªã³ã¡ã³ããåæããŠã3ã€ã®äž»èŠãªã«ããŽãªãç¹å®ããŸããã
ã¬ã³ãŒãã®åŒ·å¶ã·ãã
BEST Veterinary Clinicã¯ãäºçŽå¶ãŸãã¯åç©åãã®ååãæ±ãåºèãšããŠã ãã§ãªããææ¥è»ã¢ãŒãã§ãéå¶ãããŠããŸãã ãããŠãã¯ãªããã¯ãæ¥ã®ãç«ã®è»¢åãã®éã«1æ¥ã«æ倧9件ã®ç·æ¥äºæ ãåãåã£ããšãã«èµ·ãããŸããã åœç¶ãäºçŽãããã¯ã¯ãã³æ¥çš®ãšæ»ã«ãããŠããåç©ã«åªå é äœãä»ããŠãå»åž«ã¯2çªç®ã®ã¯ã¯ãã³ãéžæãããããæåã®ã¯ã©ã€ã¢ã³ãã¯äºçŽã®å€æŽãéç¥ãããŸããã ãã ãããã¹ãŠã®äººãã¹ã±ãžã¥ãŒã«å€æŽã®æºåãã§ããŠããããã§ã¯ãããŸããã ãããŠããããããã¯ã©ã€ã¢ã³ãã®æåã®ã«ããŽãªãŒãçŸããåŸ ã¡è¡åãšé·ãåŸ ã¡æéã®ããã«èšºçæã®ä»äºã«åŠå®çãªãã£ãŒãããã¯ãæ®ããŸããã

ãããã®å¥åº·ã«è²¬ä»»ãæã¡ããããªã
2çªç®ã®ã«ããŽãªã¯ããä¿¡é Œã§ããªããã¯ã©ã€ã¢ã³ãã§ãã ç¬ãæ» èã®ããã«èšºçæã«éã°ãããšããå»åž«ã¯ãŸãè¡æ¶²æ€æ»ãšå¿èã®è¶ é³æ³¢æ€æ»ãåããããšãå§ããŸãã ããã¯ã麻é ã®åœ±é¿ãé€å€ãŸãã¯æºåããããã«è¡ãããŸãã ããããäžéšã®ãäžä¿¡ããªãããã®é£Œãäž»ã¯ããããã®æšå¥šäºé ã蚺çæã®ããã«ãéã皌ããæåŠããæ¹æ³ãšèããŠããŸãã ãã®å Žåãã¯ã©ã€ã¢ã³ãã¯æäœã®çµæã«å¯ŸããæåŠãšè²¬ä»»ã«é¢ããæžé¡ã«çœ²åããŸãã ããããæè¡äžã«ãããã®å¥åº·ã«åé¡ãããå Žåãã¯ã©ã€ã¢ã³ãã¯ãããã«ããŠãå»åž«ãšèšºçæãéé£ããŸãã
ã»ã©ãã¹ãã®ååã誀解ããŠãã
ç°ãªãç æ°ã¯åãçç¶ãæã£ãŠãããããããŸããã ãããŠã䞻治å»ã¯ãæåã«ãããã®çç¶ã®ããäžè¬çãªèšºæã«éäžããªããã°ãªããŸããããè¿œå ã®æ€æ»ã®çµæãæºåãããŠããéãæ£è ã¯æ²»çãåŠæ¹ãããã¹ãã§ãã å»åž«ã¯ã¹ã±ãžã¥ãŒã«ãåŠæ¹ãã2çªç®ã®äºçŽãæå®ããŸãã ãããããããã®é£Œãäž»ã3ã4æ¥ä»¥å ã«æ¹åãèŠãããªãå Žåã2åç®ã®äºçŽã¯ã§ããŸããããããã«å¥ã®èšºçæã«è¡ããŸãã

ãããŠãä»ã®çç±ã
ã©ããã
ã¯ãªããã¯ã«é¢ããã¬ãã¥ãŒã¯ã¢ãã¬ãŒããããŸãã 競åä»ç€Ÿã®é°è¬ã«é¥ãå¯èœæ§ãæé€ãã¹ãã§ã¯ãªããããèšèŒãããŠããç¶æ³ã®çŸå®ã確èªããŸãã ç·æ¥ã®è³ªåã«ã€ããŠã¯ãããã«åçããŸãã å°é£ãªç¶æ³ã«é¢ããããŒã¿ããã³ã¡ã³ããã責任è ã«è»¢éããŸãã éåžžãã³ã¡ã³ãã¯äž»æ²»å»ã«ãã£ãŠè¡ãããŸãã䞻治å»ã¯åžžã«å»äžããªãã£ã¹ãæè¡å®€ã®ãããªãæå ã«æã£ãŠããŸãã ã¯ãªããã¯ãæäŸãã説æã¯ããžãã¹åœ¢åŒã§äœæãããç§ãã¡ã¯ããã«å¿ããŠãã³ã¡ã³ããŒã¿ãŒãšã®å¯Ÿè©±ã«å ¥ããŸãã çãã¯ãæ®ã£ãŠããã³ã¡ã³ãããšã«äžããããŸãã
ã¹ããã4.ãªã³ã©ã€ã³ããŒã±ãã£ã³ã°ããªãã©ã€ã³ã§ãªã³ã¯ãã
ã¯ãããªãã©ã€ã³ããããŒã¿ãåä¿¡ããã«çŽç²ãªã€ã³ã¿ãŒãããããŒã±ãã£ã³ã°ãè¡ãããšã¯äžå¯èœã§ãããšç¢ºä¿¡ããŠããŸãã ãããã£ãŠãBESTç£å»ã¯ãªããã¯ã¯ããœãŒã·ã£ã«ãããã¯ãŒã¯äžã ãã§ãªããåç©ä¿è·ãæ åå£äœãšã®å奜é¢ä¿ã«ãããŸããããããã®åç©ã¯ãç¹å¥ãªè²æ©æ¡ä»¶ã§ã¯ãªããã¯ã§æ²»çãåããããšãã§ããŸãã
ã¯ãªããã¯ã®ã³ãŒã«ã»ã³ã¿ãŒã®ä»äºã«ã€ããŠããµã€ãäžã®ãªã³ã©ã€ã³ãã£ããã®åçã«ã€ããŠãåãã¿ã€ãã®åŠå®çãªã¬ãã¥ãŒãããããèŠãææããããŸããã ç¬èªã®ããŒã¿ãååŸããããã«ããã¹ããªãŒã·ã§ãããŒãšããŠè¡åããã³ãŒã«ã»ã³ã¿ãŒãšãã£ããã®åäœãåå¥ã«ãã§ãã¯ããŸããã ã¬ãã¥ãŒãæ®ã顧客ã¯èªåŒµã§ã¯ãªããå®éã«åé¡ãããããšãå€æããŸããã æ å ±ã¯ããã«èšºçæã®äž»æ²»å»ã«è»¢éãããåé¡ã¯è§£æ±ºãããŸããã
ã¹ããã5.ãã£ãšç«ã£ãŠã¯ãªãããèšç»ããè¡åãã
å ±åäœæ¥ãšã¯ãªããã¯ã®å°éæ§ã®ãããã§ãBESTã¯ç©æ¥µçãªåºåãã£ã³ããŒã³ãå®æœããŠããŸããã BESTã¯ããã·ãã«ã¹ã¯ã®ç£å»ã¯ãªããã¯ã®äž»ãªãã¥ãŒã¹ã¡ãŒã«ãŒã§ãããæ å ±ãå ¬éããã¢ã¯ã»ã¹ãããã圢ã§æäŸããŠãããããã¡ãã£ã¢ã¯åœŒãã®ãµã€ãã§ã¯ãªããã¯ã®å®è·µããèå³æ·±ãäºäŸãå ¬éããããšãåãã§ããŸãã ã¯ãªããã¯ã®å»åž«ã¯ãæ£è ãšã³ãã¥ãã±ãŒã·ã§ã³ãåãããã£ãŒãããã¯ãåãåããç£å»åŠã®äžççãªååãç£èŠããå®æçã«ã¹ãã«ãåäžãããããã®ãã¬ãŒãã³ã°ãè¡ããŸãã

ã¯ãªããã¯ã¯åžžã«é²åããŠãããããããŒãºã«åãããŠæ°ããããŒã«ãéžæããBESTãŠã§ããµã€ããšãœãŒã·ã£ã«ãããã¯ãŒã¯ãéçºããŠããŸãã ããã«ãµã€ãã«ã¯ãPay onlineãæ©èœãè¿œå ãããã¯ãªããã¯ã®ã¯ã©ã€ã¢ã³ãã¯åç©ä¿è·ãŸãã¯æ ååºéããã®æ£è ã®æ²»çã®ããã®å¯ä»ãç°¡åã«ééã§ããããã«ãªããŸãã ãœãŒã·ã£ã«ãããã¯ãŒã¯ã¯ãWikiããŒãžã®å ¥åã«åãçµãã§ããŸãã ãµã€ããžã®èšªåè ïŒãœãŒã·ã£ã«ãããã¯ãŒã¯äžã®ã°ã«ãŒãã®è³Œèªè ïŒãããšã³ãµã€ã¯ãããã£ã¢ã§æ°ããã³ã³ãã³ããå ¬éããããã«ãªãã質åãšåçã»ã¯ã·ã§ã³ã§ã¢ã¯ãã£ãã«ãªããŸãã
ããã«ã2014幎ã蚺çæã¯æ°ãã掻ååéã§ããã·ããªã¢ç£å»åŠå€§åŠé¢æè²ã»ã³ã¿ãŒã«ç»å ŽããŸããã ä»å¹ŽãSibvetã¯ãã§ã«æåã®ç£å»äŒè°ãéå¬ããŸãããããã¯ããŠã©ã«ã§ãŸã é¡æšãããŠããªãã€ãã³ãã§ãã ãã®ãµã€ãã§ã¯ãåºæ¬çãªSEOæé©åãå®è¡ãããæ©èœãæ¹åæ§ã®éçºãšãšãã«æçµåãããŠããŸãã ãã®ãããžã§ã¯ãã¯ãœãŒã·ã£ã«ãããã¯ãŒã¯ã§ãä¿é²ãããŠãããFacebookã§ããç©æ¥µçã«æŽ»åããŠããŸããã³ãã¥ããã£ã¯å°éçã§ééçã§ãã
Ulanova Natalya Vladimirovnaã䞻治å»ïŒ
è¬ãšåžå Žã®éçºã®ããŒã¹ã¯éåžžã«éããããåžžã«æé·ããå¿ èŠããããŸããç§ãã¡ã¯åžžã«ç 究ããã¯ãªããã¯ã®å°é家ã®ã¹ãã«ãåäžãããããããç·Žç¿ããŠããŸãã ãããŠãEurostudioã®ã¹ãã·ã£ãªã¹ããåæ§ã«è¡åããããšãç¥ã£ãŠããŸãã ãã¹ãŠã®å°é家ã¯ã圌ã®ä»äºã®é åã®ãã¥ã¢ã³ã¹ãç¥ã£ãŠããã®ã§ãå¿ ãäžç·ã«åã¿ã¹ã¯ã«åãçµãããã«ããŠãã ããã ãµã€ãã®ããã¢ãŒã·ã§ã³ãšéçº-ãå«ãã
äºåœéçžäºäœçšã¯éèŠã§ã
è¯ãçµæãåŸãç§secretã¯ã顧客ãšã®ããŒã ã¯ãŒã¯ã§ãã ã¹ã¿ãžãªãåãªãããã©ãŒããŒã§ã¯ãªããç 究ãå€åãé©æ°ã®åå è ã§ããã€ãã·ãšãŒã¿ãŒã§ãããšãã ã¯ã©ã€ã¢ã³ãããã®ãã£ãŒãããã¯ãç°¡åãªå Žåã圌ã¯ãããäœã®ããã§ããããç¥ã£ãŠããããã§ãã ã¯ã©ã€ã¢ã³ããã€ãã·ã¢ãããåããã¹ã¿ãžãªã®ãªãã¡ãŒãèããŠåãå ¥ããæºåãã§ãããšãã ããã¯ãäž¡åœäºè ã®æå³ã®æ·±å»ãã ãã§ãªããã¯ãªããã¯ã®æ£è ã§ããåç©ã«å¯Ÿãã責任ããæ 床ã瀺ããŠããŸãã