“This cannot be done, because I said so.”
“We must do it because Parabellum said so”
But in the modern world the main thing is adaptability, flexibility, speed. At least in the global e-commerce markets. Wang, that salt is sold well in Pyaterochka and without adaptability.
I am not an exception, I also fell into the trap of vanity and dictated to clients, friends, employees and partners how they better live.
You have probably met these strange strangers on the playground who know better than you how to raise your children.
In the case of education, it is quite simple to recognize them and move away from them, but in the case of business it is more and more difficult. Entire industries are built on authority.
Becoming an authority is simple: invent or borrow your own bird language, communicate with customers on it, and increase your own significance. Confirm with success stories the right to behave in this way. "Show them the money."
You-dyzh, this nail went into the coffin of your business.
Following authorities is even easier, often also profitable, and no need to think. This always leads to problems, sooner or later.
In the modern world, everything is changing very quickly. Well you know, huh? "You have to run fast, just to stay in place."
Authorities become ossified idols, generally accepted theories stop working, professionals fall into patterns of thinking and apply the same schemes to everyone who comes to them.
An example of the closed Business Youth (BM) is widely heard. How? She opened again ?! It has a different name. Is the new improved BM?
My former construction partner is a victim of BM.
Sell seminars on the Internet - do it this way.
If you sell toilets, do it too.
You arrange bulk floors - do the same. :) Grisha, hello!
All fall into patterns. No matter who you are. Designer or DevOps. Marketer or venture investor.
Yes, yes, and we, too, so we no longer dictate to customers how to work with them. The best creative and effective ideas are born by those who simply did not know that this should not be done.
For example, the most effective advertising campaign in our Agency was invented by an amateur.
“Let's buy a ton of traffic at the lowest cost per click,” he said.
“You can’t bring traffic for 1 cent per click,” said our professionals.
“You just try to do as I say,” the amateur repeated and repeated.
At one time, this ad campaign dropped the Runner by almost a day. Remember there was such an advertising structure? We already did startups. And the startup came out at 10 million turnover per month.
Yes, yes, this is a success story, so you read my text carefully. :)
At the same time, the story is true, I can give proofs in PM.
We are an almost turquoise company, IT with a human face, we speak the language of the client, explain what we are doing, and together with the client we plan the development of his business on the Internet and not only.
The last word is always up to the Customer. He knows his business better than anyone!