5 myths about business: why the client is wrong and how to surpass Apple
A meticulous buyer squeezes all the juices, referring to the famous “Customer is always right”? Do not believe it. People’s wisdom lies in wait at every step, and business steps are no exception. In the article, we will talk about the myths that you heard, which you believed in and which prevented you.
Not always . Customers tend to make mistakes. They do not know all aspects of your business. They did not analyze the target audience. They did not study all their lives to become experts. You did it.
Clients say what they think, their comments are backed up only by emotions. The response “I did not like your food” does not mean that you need to fire the chef, the team and redraw the menu. This is the subjective opinion of the client. Does the rest like everything? Fine. If they tell you, "I got a rat in my soup," then yes. Then it’s worth considering.
Buyers need to be listened to, but do not follow their lead to the detriment of themselves. Better to lose one client than a hundred others, trying to please one.
For the first time after opening a business, the head does everything. It selects staff, is engaged in planning, Internet research, preparation of presentations and the search for investors. The problem is that over time, by inertia, he continues to do all this, but does not find time for development and content marketing.
Even if you are the owner of a small business that does not yet generate large incomes, think about it. What will bring you benefits: the hour spent on the presentation for the investor, or the hour spent on promotion and the client. Separate tasks between employees , order promotion from another company - and there will be enough time.
So it is customary to think. Business history shows the opposite.
Apple has always been the first in ideas, but not always in success . His Apple Newton Pocket PC was created back in 1993. The time was inappropriate: no one wanted to use an expensive device that did not fit in your pocket. The idea worked later: now every second goes to the store for a new tablet, and Apple Newton's production closed, leaving the pioneer a legend.
To be the first, it is not necessary to reinvent the wheel. Develop someone else's idea, complement it, improve. And then it will work.
When two friends decide to open a partnership or collaborate, they do not take into account the following things:
Working for Google, Apple, and Microsoft is awesome. But not always and not for everyone.
Not all elite web designers, developers, sellers, etc. are chasing money. Someone is ready to work for an idea, and if the idea is worthwhile, wait for an interview with real TOPs.
Identity is not the only factor. Someone does not want to live in a metropolis to work on Google 24/7, someone wants to work from home, someone just needs a flexible schedule and a different atmosphere. Yes, yes, the one that reigns in your office.
If you do not see trump cards in front of shark companies, this does not mean that they are not there. Get them out of their sleeves: give a top specialist a chance to choose you .
1. The customer is always right
Not always . Customers tend to make mistakes. They do not know all aspects of your business. They did not analyze the target audience. They did not study all their lives to become experts. You did it.
Clients say what they think, their comments are backed up only by emotions. The response “I did not like your food” does not mean that you need to fire the chef, the team and redraw the menu. This is the subjective opinion of the client. Does the rest like everything? Fine. If they tell you, "I got a rat in my soup," then yes. Then it’s worth considering.
Buyers need to be listened to, but do not follow their lead to the detriment of themselves. Better to lose one client than a hundred others, trying to please one.
2. The founder must do everything
For the first time after opening a business, the head does everything. It selects staff, is engaged in planning, Internet research, preparation of presentations and the search for investors. The problem is that over time, by inertia, he continues to do all this, but does not find time for development and content marketing.
Even if you are the owner of a small business that does not yet generate large incomes, think about it. What will bring you benefits: the hour spent on the presentation for the investor, or the hour spent on promotion and the client. Separate tasks between employees , order promotion from another company - and there will be enough time.
3. Pioneers always win
“The one who came up with the idea first will eat all the cream”
So it is customary to think. Business history shows the opposite.
Apple has always been the first in ideas, but not always in success . His Apple Newton Pocket PC was created back in 1993. The time was inappropriate: no one wanted to use an expensive device that did not fit in your pocket. The idea worked later: now every second goes to the store for a new tablet, and Apple Newton's production closed, leaving the pioneer a legend.
To be the first, it is not necessary to reinvent the wheel. Develop someone else's idea, complement it, improve. And then it will work.
4. Friends are good business partners
When two friends decide to open a partnership or collaborate, they do not take into account the following things:
- Different working habits. One used to act ahead of the curve, and the other to wait for the right moment. It is difficult to evaluate each other in advance;
- Reluctance to hire a lawyer. If one of the friends offers to hire a lawyer and sign the conditions for the dissolution of the partnership, the second perceives this as distrust;
- Willingness to forgive. Where an ordinary business partner would terminate the agreement, a friend will close his eyes. Forgiveness entails new errors and ultimately breaks the business.
5. TOPs work only in large companies
Working for Google, Apple, and Microsoft is awesome. But not always and not for everyone.
Not all elite web designers, developers, sellers, etc. are chasing money. Someone is ready to work for an idea, and if the idea is worthwhile, wait for an interview with real TOPs.
Identity is not the only factor. Someone does not want to live in a metropolis to work on Google 24/7, someone wants to work from home, someone just needs a flexible schedule and a different atmosphere. Yes, yes, the one that reigns in your office.
If you do not see trump cards in front of shark companies, this does not mean that they are not there. Get them out of their sleeves: give a top specialist a chance to choose you .
The business is filled with rumors and tales that everyone believes in. Look at your business with wide eyes and don’t believe everything you are convinced of.
Good luck
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