
AliExpressèªäœã«çŽæ¥é²ãåã«ãAlibaba Groupèªäœã®æŽå²ã«ã€ããŠæããŠãã ããã åé¡ã¯å¹³å¡ã§ããããã·ã¢èªã§ã¯ããã«é¢ããæ å ±ã¯ã»ãšãã©ãããŸããã ã©ã®ããã«ãã¹ãŠãå§ãŸããŸãããïŒ
ã¢ãªããã¯ã1999幎ã«æå·åºèº«ã®å è±èªæåž«ã§ããJack Maãš17人ã®åµæ¥è ããäžå°äŒæ¥ã®ãªã³ã©ã€ã³æé·ãæ¯æŽããããã«www.alibaba.comãç«ã¡äžãããšãã«èšç«ãããŸããã ããã¯ãã¹ãŠãäžåœã®å°èŠæš¡ã¡ãŒã«ãŒåãã®ååŒãã©ãããã©ãŒã ãšããŠå§ãŸããŸããã ãã以æ¥ãAlibaba.comã¯äžçäžã®äŒæ¥ã®ã°ããŒãã«ãªãªã³ã©ã€ã³åžå Žãžãšé²åããŠããŸããã
ã°ã«ãŒãã¯åœåãããB2Bæ¹åïŒãµã€ãwww.alibaba.comããã³www.1688.com ïŒã ãã§ãªããæ¶è²»è åãé»ååååŒïŒTaobao C2Cã¹ãã¢ãTmallãAliExpress B2Cãµã€ãïŒãAlipayã€ã³ã¿ãŒããã決æžã·ã¹ãã ã Aliyunã¯ã©ãŠããã¯ãããžãŒãã¢ãã€ã«ãªãã¬ãŒãã£ã³ã°ã·ã¹ãã ãªã©ã ç°¡åã«èšãã°ãäŒç€Ÿãšãã®ããŒãããŒã¯ã販売ãšè³Œå ¥ã容æã«ãããã€ã³ã¿ãŒãããããžãã¹ã®ãã¡ããªãŒãå šäœã圢æããŸãã

Alibaba.comãšAliExpressã§çŸåšåããŠãã人ã¯äœäººã§ããïŒ
Alibaba.comãšAliExpressã¯Alibaba Groupã®åäŒç€Ÿã§ãããäŒç€Ÿå šäœã®ãªãœãŒã¹ã䜿çšããŠããããã確å®ã«èšãã®ã¯å°é£ã§ãã ã¢ãªããã°ã«ãŒããšãã®ãåšãã«ã€ããŠäžè¬çã«èšãã°ãçŸåšãäžçäžã®70以äžã®ãªãã£ã¹ïŒäžåœãã€ã³ããè±åœãç±³åœïŒã«çŽ2äž4å人ã®åŸæ¥å¡ãããŸãã
ãããŠAliExpressãçºå£²ãããæ£ç¢ºãªææãšãä»ã®ãµã€ããšã®éãã¯äœã§ããïŒ
AliExpressã¯2010幎4æã«å°èŠæš¡äŒæ¥åãã®è¿œå ããŒã«ãšããŠæ£åŒã«çºå£²ãããŸããã Alibaba.comã¯ããããã¿ã€ããã«ã¹ã¿ã ã¡ã€ã補åã®è£œé ãªã©ã倧èŠæš¡ãªååŒã«éç¹ã眮ããŠããŸãããAliExpressã¯ãå°éã®ååã®è¿ éãªé éãå¿ èŠãšããå°èŠæš¡ãã€ã€ãŒã®ããŒãºã«å¿ããåžå£²ãã©ãããã©ãŒã ãšããŠèããããŠããŸããã
Alibaba.comã¯ã顧客ãã¡ãŒã«ãŒãšãã®è£œåã«ç²Ÿéããä»ã®ããžãã¹ããã»ã¹ãšéä¿¡ããªãã©ã€ã³ãå«ãã©ãã§ãè¡ãããæ å ±ãã©ãããã©ãŒã ã§ãããšèããããšãã§ããŸãã
AliExpressã§ããšã³ãã«ã¹ã¿ããŒããã®ååã®éèŠãã©ã®ããã«å¢å ããŠãããã«æ°ä»ããŸããã ãããã£ãŠãäžèŠæš¡äŒæ¥ã®ãã€ã€ãŒã®ããŒãºãå¿ããããšã¯ã§ããŸãããããµã€ãã®çŠç¹ã¯æè¿ãå°ããªæ³šæïŒæ倧1åïŒã«ã·ããããŠããŸãã
ã»ãã¥ãªãã£ã¯ã©ãã§ããïŒ çµå±ã®ãšããããã®ãããªãã©ãããã©ãŒã ã¯ãè©æ¬ºåž«ã®æŽ»åã®é åã§ããããšãå€ããäžunæ ãªå£²ãæããŸãã¯è²·ãæãããèšããŸã§ããããŸããã
ãã©ã³ã¶ã¯ã·ã§ã³ã®ä¿¡é Œæ§ã確ä¿ããããã«ãå€æ°ã®ãµãŒãã¹ã®ãªã¹ããæäŸããŠããŸãã ãŸããããã¯å®å šã§äŸ¿å©ãªæ¯æãæ¹æ³ã®ã»ããã§ãã 次ã«ã顧客ãè³Œå ¥ã«æºè¶³ããŠããããšã確èªãããŸã§ã売ãæãžã®æ¯æãããåçµãããŸãã 第äžã«ãããã远跡ããæ©èœãæã€é ä¿¡æ¹æ³ã®å€§èŠæš¡ãªéžæã ååã«äœãåé¡ãããå Žåã¯ã顧客ã®ã¬ãã¥ãŒã«åºã¥ããŠåœ¢æããã売ãæè©äŸ¡ã·ã¹ãã ãããã³å šé¡ãŸãã¯äžéšæãæ»ãã®æ¹éã¯èšããŸã§ããããŸããã
ç§ã¯æè¿ãäžåœã®é»ååååŒåžå Žã«éåžžã«èå³ãæã£ãŠããã¯ã©ã€ã¢ã³ããšè©±ãããŸããã圌ãã¯åœé ã®åé¡ã«ã€ããŠç§ã«å°ããŸããã ããã¯ã©ãã§ããïŒ åœç©ãæãããã«èŠåŽããŠããŸããïŒ
ãã¡ãããåœé ã远跡ãããã®é åžãé²æ¢ãããµãŒãã¹ããããŸãã ããããåœç€Ÿã®ãããªéåžžã«å€ãã®è£œåã§ã¯ããã¹ãŠã远跡ããããšã¯å°é£ã§ãã åœç©ãšã¬ããªã«ãåé¢ããããšã¯äŸç¶ãšããŠéèŠã§ãã ã¬ããªã«ã¯ãã©ã³ãåã«äŒŒãŠããããã«èŠããååã§ãé«å質ã§æé ãªäŸ¡æ Œã§äœãããŠããŸãããããã¯åœé åã§ã¯ãããŸããã äžéšã®ã客æ§ããŸãã«ãã®ãããªè£œåã«èå³ãæã£ãŠããããšã¯ç§å¯ã§ã¯ãããŸããã
ç§ã¯ããã·ã¢ã®ã€ãŽã¡ã³ãã ãšããŸãããããäžåœã®æãããé»è©±ãè³Œå ¥ããããã«ããªãã®ãµã€ãã«è¡ããŸããã ãã°ããããŠããã±ãŒãžãåãåããŸãããããã®äžã«æ³šæãããã®ã®æ²æšãªå€èŠ³ããããŸãã ã«ãªãæ¹æ³
ãŸãã売ãæããŸã ãéãåãåã£ãŠããªãããšãå¿ããªãã§ãã ããã売ãæèªèº«ã¯ãè²·ãæãååãããæ©ãåãåãããšã«æãèå³ãæã£ãŠããã®ã§ãè³Œå ¥ã奜ãã§ãå°ãªããšãåºã®èª¬æãšäžèŽããŸãã
第äºã«ããµãã©ã€ã€ãŒãšå ±éã®èšèªãèŠã€ããããšãã§ããªãã£ãå Žåãåœç€Ÿã®ä»²è£ãµãŒãã¹ãç¶æ³ã«ä»å ¥ããåºå ã®ååã®åçãšè²·ãæã«å±ãããã®ãæ¯èŒããŸãã çå®ãè²·ãæã®åŽã«ããå ŽåïŒäŸïŒé©ã®ããã°ãè²·ã£ããããŒãããã«ãªã£ãïŒã売ãæã«ãéã¯æ¯æãããŸããã ãã®åŸãç¶æ³ã解決ããããã®æéãäžããããŸãã 売ãæã¯ãéåžžã®ååïŒé©ã®ããã°ïŒãç¡æã§éãããèªåã®è²»çšã§ååãè¿åããããšã«åæããããšãã§ããŸãã ãªãã·ã§ã³ã¯ç°ãªããŸãã

ãŸãããµããŒããµãŒãã¹ããã³è²©å£²è ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ã¯ã©ã®èšèªã§è¡ãããŸããïŒ
çŸåšãã³ãã¥ãã±ãŒã·ã§ã³ã¯è±èªã§è¡ãããŠããŸãããäžéšã¯ãªã³ã©ã€ã³ç¿»èš³è ã®å©ãããããŸãã ãããããã€ã³ãã¯ã³ãã¥ãã±ãŒã·ã§ã³ã®èšèªã§ãããããŸãããæã«ã¯ãåãåã£ãååã®åçãéä¿¡ããã ãã§ååãªå ŽåããããŸãããã®ãããäœããééã£ãŠããããšãããããŸãã çµå±ã®ãšãããåœç€Ÿã®ãµããŒããµãŒãã¹ã¯1æ¥ã«æ°äžä»¶ã®ã±ãŒã¹ãåŠçããŠããã競åã®è§£æ±ºã«ãããŠèšå€§ãªçµéšãç©ãã§ããŸãã ãŸããå£ããé»è©±ãéä¿¡ããå Žåãåçãéä¿¡ããã ãã§ããããæ©èœããŠããã³ã³ã»ã³ãã«å·®ã蟌ãŸãããããã¯ãŒã¯ããã¯æ©èœããŸããã æ®ãã¯æè¡ã®åé¡ã§ãã
ããã«ãçŸåšããã·ã¢ã§åããµãã©ã€ã€ãŒèªèº«ãããã§ã«ç¬èªã®ãã·ã¢ã®ãµããŒããµãŒãã¹ãæäŸããŠããŸãã çµå±ã®ãšããã販売è ã競åãæŽçããåœç€Ÿã®ãµãŒãã¹ãä»ãããããåå¥ã«è³Œå ¥è ãšäº€æžããæ¹ãç°¡åãã€è¿ éã§ãã
ç§ãã¡ã®èªè ã¯æ°åãæ¬åœã«å¥œãã§ããAliExpressãçŸåšäœã§ããããæ確ã«ç€ºãå®éã®ããŒã¿ãå ±æã§ããŸããïŒ ãŠãŒã¶ãŒæ°ã補åæ°ãã«ããŽãªæ°ãªã©ã
2013幎3ææ«ã®çµ±èšã«ãããšã5400äžåã®è£œåãAliExpressã§è²©å£²ãããŠãããè¡£æåããã¢ã¯ã»ãµãªãŒãé»åæ©åšãå®ç³ãèªåè»éšåãŸã§26ã®äž»èŠã«ããŽãªã«åé¡ãããŠããŸãã ãã®ãµã€ãã¯ã200ã®åœãšå°åãã770äžäººä»¥äžã®ç»é²ãŠãŒã¶ãŒã«ãµãŒãã¹ãæäŸããŠããŸãã
ãã·ã¢ã«é¢ããããŒã¿ã¯ãããŸããïŒ
2013幎ã®ç¬¬1ååæã«ããã·ã¢ãååŒæ°ïŒ43ïŒ ïŒãšååŒéïŒ26ïŒ ïŒã®äž»èŠåžå Žã«ãªã£ããšèšããŸãã 圌女ã¯èªä¿¡ãæã£ãŠãç±³åœãšãã©ãžã«ã«å ãããŠããã2äœãš3äœãå ããŠããŸãã çŸåšããã·ã¢ãäž»ãªç®æšã§ããããã®åœã§ã®å£²äžã¯çå®ã«å¢å ããŠããŸãã
ãã·ã¢ã®ãŠãŒã¶ãŒã«ã€ããŠã¯ã幎éããŒã¹ïŒå幎æ¯ïŒã§æé·çã¯465ïŒ ã§ããããçŸåš70äžä»¶ä»¥äžã®ç»é²ããããAliExpressã®ãŠãŒã¶ãŒããŒã¹å šäœã®9ïŒ ã§ãã
ãã·ã¢äººã¯ã©ããªååãè²·ãã®ã§ããïŒ å¹³åãã§ãã¯ãšã¯äœã§ããïŒ
ãã·ã¢ã®å¹³åå°åæã¯20ãã«ã§ãã¢ã¡ãªã«ã§ã¯å¹³åå°åæãã¯ããã«é«ããªã£ãŠããŸãã äžè¬çã«ãåèã¯è¡£æãã¢ã¯ã»ãµãªãŒãããã°ãéŽãå®äŸ¡ãªé»åæ©åšã«é¢å¿ããããŸãã
äžè¬çã«ãç¹ã«ãã·ã¢ã§AliExpressã®ãŠãŒã¶ãŒãã©ã®ããã«åŒã³èŸŒã¿ãŸããïŒ ã©ã®ãããªããã¢ãŒã·ã§ã³æ¹æ³ã䜿çšããŠããŸããïŒ
è¿å¹ŽãAliExpressã§ã®ãã©ãã£ãã¯ãšãŠãŒã¶ãŒããŒã¹ã®æé·ã¯ã»ãšãã©èªç¶ãªãã®ã§ãããåœç€Ÿã®ç©æ¥µçãªããã¢ãŒã·ã§ã³ã¢ã¯ã·ã§ã³ã¯ãããŸããã ããããã¢ãªããã¯ãã§ã«äžçã®äž»èŠãªB2Bãã©ãããã©ãŒã ã§ããAlibaba.comãšã®æ¥ç¶ãåå ã§ããå¯èœæ§ãããããŠãŒã¶ãŒèªèº«ã競äºåã®ããäŸ¡æ Œã®æ¶è²»è 補åãå¿ èŠãšããå Žåã¯AliExpressã«ã€ããŠåŠç¿ããŸãã
AliExpressãç©æ¥µçã«é²ãŸãªãã£ããã·ã¢ã«ã€ããŠãåãããšãèšãããŠãŒã¶ãŒã®æ°ã¯çµ¶ããå¢å ããŠããŸãã ããã¯ããã·ã¢ã§ã®AliExpressãµãŒãã¹ã®å¿ èŠæ§ãå床確èªããŸãã ã¡ãªã¿ã«ãAlexa.comã«ãããšããã©ãã£ãã¯ã®ç¹ã§ãã¹ãŠã®ãã·ã¢ã®ãµã€ãã®ã©ã³ãã³ã°ã§ãã§ã«31äœã«ãªã£ãŠããŸããããã¯ãéåžžã«çãæéã§ãç©æ¥µçãªããã¢ãŒã·ã§ã³ããªãå Žåã«é©ããŠããŸãã
ããã«ãããããããçŸåšããµã€ããããŒã«ã©ã€ãºãããµã€ãã§æäŸãããæ å ±ã®å質ãåäžããããœãŒã·ã£ã«ã¡ãã£ã¢ã«åå ããããšã«ãããã¿ãŒã²ãããŠãŒã¶ãŒã®ãã©ã³ãèªç¥åºŠãé«ããããšããŠããŸãã ãã®ããããã·ã¢ã«ã¯Vkontakteã®å ¬åŒããŒãžããããããã§è²©å£²ã«é¢ãããã¥ãŒã¹ãæ°ãããã©ãããã©ãŒã æ©èœãããã³ãŠãŒã¶ãŒãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãå ¬éããŠããŸãã VKãéããŠå€ãã®ãã£ãŒãããã¯ãåŸãŠããããããžã§ã¯ãã®éçºã«ãšã£ãŠéåžžã«è²Žéã§ãã
äžè¬ã«ãåœéçãªã€ã³ã¿ãŒããã補åã®éçºã¯ç°¡åãªäœæ¥ã§ã¯ãªããããŒã«ãªãŒãŒã·ã§ã³ã¯éèŠã§ãããå¯äžã®ã¹ãããã§ã¯ãããŸããã åœéçã¯ã©ã®ããã«éçºããŠããŸããïŒ ç¿»èš³ä»¥å€ã«äœãè¡ãããŠããŸããïŒ
2010幎ã«AliExpressã¯è±èªã®ã¿ã§çºå£²ããããã®åŸã200ãåœã®äººã ã䜿çšãå§ããŸããã 2013幎ã«ããã·ã¢èªãã¹ãã€ã³èªããã«ãã¬ã«èªããã€ãèªãã¢ã©ãã¢èªãå«ãä»ã®èšèªã®ã©ã³ãã£ã³ã°ããŒãžãç«ã¡äžããè±èªã話ããªã人ã§ããµã€ãã䜿çšã§ããããã«ããŸããã
ãã·ã¢ãªã©ãAliExpressã«å€§ããªé¢å¿ã瀺ããŠããåžå Žãšèšãã°ãããŒã«ã«ãŠãŒã¶ãŒã®ç¹å®ã®ããŒãºã«ã察å¿ã§ããããåãçµãã§ããŸãã ããšãã°ããã·ã¢èªã§ã®ååã®æ€çŽ¢ããã·ã¢åžå Žã«æé©ãªååã®æ¯æ¥ã®æšå¥šãšè²©å£²ã ãŸããAliExpressã§ã®ãªã³ã©ã€ã³ã·ã§ããã³ã°ãããã«ç°¡åã«ããããã«ãQIWIããã³WebMoneyãšææºããŠããŸãã ããã«-ãã£ãšïŒ
ããããèšèªããã®ä»ã®æ©èœã«å ããŠããã·ã¢ã«ã¯ãŸã ç©æµäžã®åé¡ããããŸãã ãããŠããã¹ãŠãäžåœã®ããžã¹ãã£ã¯ã¹ã§ããŸãããããªãŒãã³ãœãŒã¹ããäžåœã®ãã¹ãŠã®ããã±ãŒãžã®60ïŒ ãäœããã®åœ¢ã§ã¢ãªããã«æ¥ç¶ããŠãããšèšã£ãŠããå Žåããã·ã¢é£éŠã«ã¯ããã·ã¢ã®éµäŸ¿ãããããŸãã ïŒã¡ãªã¿ã«ãäž»ã«äžåœããïŒããã€ãã®ç°åžžãªéã®å°å ãæçãããæè¿ã®ãéµäŸ¿åŽ©å£ããæãåºãã ãã§ååã§ãã ãã·ã¢ãžã®ç¢ºå®ãªé éã確ä¿ããªãããã©ã®ããã«åœŒããšååããŸããïŒ
å®éãæè¿ã§ã¯äžåœã§ç©æµã«åé¡ããããŸããã ããã£ã€ããã¹ããã¯é«éã§ã¯ãªããäžåœã®ããžã¹ãã£ã¯ã¹ã®ãããã°ãã¡ã€ããã¯ååšããŸããã§ããã äžåœã§ã®é»ååååŒã®æé·ã«ãããç©æµã®ç©æ¥µçãªéçºãå§ãŸããŸããã
ãŸã£ããåãç¶æ³ãçŸåšãã·ã¢ã«ãããŸãã ãã·ã¢ã®ããžã¹ãã£ã¯ã¹æ¥è ãé»ååååŒã®éãšæé·ã«æ³šæãæãã°ãåœå ã®ç©æµåé¡ã ãã§ãªãéçšåé¡ã解決ã§ãããšæããŸãã ãã®æ¹åã§ã®é²æ©ã¯ãã§ã«ååšããŠãããšèšããªããã°ãªããŸããã
ãã·ã¢éµäŸ¿ã«ã€ããŠã¯ãç©æ¥µçã«ååããŠããŸãã ããšãã°ãä»ã§ã¯å°å ã¯ã¢ã¹ã¯ã¯ãééããã ãã§ãªãïŒä»¥åãšåæ§ïŒãããã·ãã«ã¹ã¯ãšãµã³ã¯ãããã«ãã«ã¯ãçµç±ããŸãã
ããã«ãåœç€Ÿã®ãµãã©ã€ã€ãŒã®äžéšã¯ãã§ã«ãã·ã¢ã«å庫ãæã¡ãããããååãåºè·ããŠãããããé éãããã«éããä¿¡é Œæ§ãé«ããªã£ãŠããŸãã
ãã·ã¢ã§ã®AliExpressã®ãããªãèšç»ãå ±æã§ããŸããïŒ äžèšã«é¢é£ããŠããã·ã¢ã«äºåæãéèšããäºå®ã§ããïŒ
åŸæ¥ãå瀟ã¯å°æ¥ã®èšç»ã®è©³çŽ°ãå ¬éããŠããŸãããããã·ã¢ãAliExpressã®æãéèŠãªåžå Žã®1ã€ã§ããããšã¯ç¢ºãã§ãããç§ãã¡ã¯æãåœã®ãµãŒãã¹ãæ¹åããåªåãç¶ããŸãã
ç§ãã¡ã¯ã€ã³ã¿ãŒãããäŒç€Ÿã§ãããåŸæ¥å¡ã®æåšå°ã¯éèŠãªåœ¹å²ãæãããŠããªãããããã·ã¢ã«ãªãã£ã¹ãéèšããäºå®ã¯ãŸã ãããŸããããããã£ãŠãçŸæç¹ã§ã¯ãã®ãããªèšç»ã¯ãããŸããããèšç»ãç«ãŠãããšã¯ã§ããŸããã AliExpressã«ååã眮ãäžéšã®ãµãã©ã€ã€ãŒã¯ããã·ã¢ã«æåšããäžçã®ä»ã®åœã«ååãéãå ŽåããããŸãã ãã€ã€ãŒã ãã§ãªãããã·ã¢ã®å£²ãæãåãã§ããŸãã
æåŸã«ãIPOã«é¢ãã質åã§ãã ãã·ã¢ã®ã€ã³ã¿ãŒãããäŒæ¥ã®ããããããŒãžã£ãŒãæ ªåŒåžå Žã泚ææ·±ãç£èŠããŠãã人ã ãªã©ãããŸããŸãªäººã ãç§ãã¡ãèªãã§ããã®ã¯ç¥ã£ãŠããŸãã ã°ã«ãŒãã¯ãã€å ¬éãããŸããïŒ ãããã¯ãã»ãŒæ¥æãããæã£ãŠããŸãã
å ¬åŒã«ã¯ããã¡ããã誰ãäœãèšããªãã§ãããã ãã®ããŒãã«ã¯å€ãã®æ¶æž¬ããããŸãã ä»ãäŒç€Ÿã¯ç§ãã¡ãããããšãéåžžã«çå£ã«åãæ¢ããŠããŸãããªããªããç§ãã¡ããšããã¹ãŠã®ã¹ãããã¯ãæ¥çå šäœã«åœ±é¿ãåãŒãããã§ãã
ãªã¹ã«ãŒã»ãã«ããã³ã®ãã£ãŒã



AliExpressã«ãããã£ãŒãããã¯
AliExpressã®åé¡ã«é¢é£ããå€ãã®æçŽãå人çãªã¡ãã»ãŒãžãåãåã£ãã®ã§ãæ確ã«ããå¿ èŠããããŸããã¿ããªãAliExpress / Alibabaãšã¯äžåé¢ä¿ãããŸããã ãµã€ãèªäœãŸãã¯å ¬åŒã®vk-groupã®ãµããŒãã«é£çµ¡ããŠãã ããã ããªãã®ç解ãšããªãã®å©ç¹ã«æè¬ããŸã;ïŒ