How did one of the most anticipated events in Russian telecom go?

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That was the last annual conference of Russian Telecom Operators. The second visit to Sochi turned out to be impressive, but only the participants can objectively judge the past event. This year, one of the most significant events in the Russian telecom gathered 618 participants from 274 companies representing 138 cities of Russia and the countries of the post-Soviet space. Under the cut about how it was.



Arrival of participants is a responsible stage, because it is here that participants receive first impressions of the conference and unwittingly assess the level of organization. At CROS 2017, our entire team worked smoothly, like an engine in a German premium car.



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Guests were greeted by a buffet table and a set of gift souvenirs.



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Those who have already been at past conferences in the course how the presentation of the event is arranged. As a rule, this is a 15–20 minute presentation by the speaker, and upon completion a bunch of questions from the audience are heard. In places, hot verbal battles flare up.



This year, as an experiment, the format of the report was slightly changed. The speakers spoke in thematic blocks of several people, and then in a format resembling a classic press conference, they answered questions from the audience. This format significantly revived the situation in the hall.



To get acquainted with the topics of reports, open the spoiler.



Report Topics
We paid great attention to the selection of speakers, since they constitute the core of the core, around which all the other parts of the conference gather. Applicants, as mentioned earlier, were considered and approved by the program committee.



Galushko Dmitriy (OrderCom)



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It should be noted that Dmitry is not only the oldest speaker of the conference, but also the regular author of the portal nag.ru. This year, it was him who had the honorable role of opening the business part of the conference with the report Regulatory Risks of Telecom Operators . Thesis, the report was as follows:



Tightening:



- SORM-2/3, Z. Yarovoy, Agent Snitch (50-100K per day),

- Wi-Fi is not an identification,

- Personal Information,

- OFD,

- vozdushki.

Simplify:

- Benefits for SMEs,

- lack of scheduled inspections for law-abiding,

- increase to 120 million threshold for the administration of USN,

- a simplified system of judicial protection,

- sharing of the RF spectrum,

- public private partnership.



Discuss Dmitry's report on the forum or ask him questions.



Semenovskikh Mikhail (Norsi-Trans)



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Mikhail was highly appreciated by the participants of CROS-2016, so he could not avoid an invitation to CROS-2.0-17. And he kindly agreed to give a report on the Transformation of SORM: No. 374-FZ and the practical realities of the national economy , the essence of which can be briefly described as follows:



- Practice: Order No. 83 and IS ORM DB,

- OTP TOB and the quality of information

- OTT and SORM: transformation of voice communication services,

- PP RF β„–575 - PKD and the practice of IS ORM BD,

- Draft requirements for the implementation of the β„–374-FZ - so what's inside?

- Practical circuit design implementation β„– 374- for a communication operator,

- β„–374-: the cost part in practice in NT solutions,

- Sources of cost savings on SORM operator.



Mikhail was asked a lot of questions from the audience, and on the whole there was an impression that next year the audience would be waiting for him - already traditional - to perform just as he was waiting for the reports of Dmitry Galushko and Anton Bogatov.

We asked Mikhail to give a brief assessment of the conference from the point of view of the speaker and he kindly answered our request.



You can discuss Michael’s report and ask questions here .



Minakov Vladislav and Alexander Veklich (FSUE RFC CFA)



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We contacted Vladislav Minakov literally a few days before the conference. And they were pleasantly surprised how quickly issues can be solved even in the state structure, if they are engaged in a caring and energetic person. For example, it quickly became clear that the topic, which we asked Vladislav to highlight, would turn out to be much deeper if we invited Alexander Veklich for this. What we did.

Vladislav and Alexander brought a report to the conference on the description of the AS β€œAuditor” and interaction with telecom operators . Technical nuances.



- Description of the algorithm of the AU "Auditor",

- Description of technical problems in blocking prohibited Internet resources,

- How does the AUDITOR Auditor check such records,

- Recommendations to service providers for solving these problems.



You can discuss the report of Vladislav and Alexander in the relevant topic on the forum.



Kozlyuk Artyom (RoskomSvoboda)



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Artyom is well known to the communications community, not only for its energetic activities on the Runet, but also for its constant activity in one of the oldest topics of our forum. By agreeing to come to CROS-2.0-17, Artyom brought a report on the impact of state regulation of the Internet space on the Internet industry: realities and forecasts with the following theses :



- A brief overview of the current legislation in the field of Internet and IT,

- Risks from law enforcement for the development of Internet business in the Russian Federation, incl. in the provision of services,

- Forecast of the development of legislation, threats to the industry and users,

- Methods to protect the rights of Internet businesses and their customers.



You can discuss Artyom's report and ask him questions here.



Leontyev Aleksey (OAO)



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Alexey’s presentation on antitrust and legal disputes over tariffs and access to cable ducts, as well as attics and basements of residential buildings: how we learned to win , found response from many conference participants, which we repeatedly heard later on the sidelines.



Alexey urged the operators not to be afraid to defend their interests in court, since this is the only way to combat the inertia of bureaucratic systems that are unable to take steps towards telecommunications services on their own.



In addition, the report sounded interesting facts and figures related to the anti-monopoly struggle of the association of St. Petersburg operators against the dominant position of Rostelecom.

Alexey honestly said that they lose a significant number of courts, but success cases give hope and confidence that the struggle of operators for their rights is hopeless.



Discussion report Alexei Leontiev.



Anton Bogatov



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Traditionally, Anton Bogatov opened all our conferences, but this year we decided that the master of jurisprudence should put his report on how to draw a line under the entire legal bloc. And not lost.



Anton made a report on contracts and problems that occur in contracts , and kept the audience from the beginning to the end.



Since the state is playing an increasingly large role in the work of any operator, Anton explained how important it is to correctly and accurately draw up contracts - after all, it is for them that the auditors will study the company's activities. And if some nonsense is written there, the conclusions will be made appropriate, and with indispensable consequences.

In addition, the most experienced lawyer voiced ten points that should certainly be remembered when drawing up any contract.



Discuss the report by Anton Bogatov.



The next set of reports was dedicated to IPTV / OTT content and services. And opened it:



Belskaya Yana (The Cable Guy)



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At the CROS-2.0-17 conference, Yana made a presentation on the Content Market - statistics, trends, problems . Thesis:



- Review of the content market: the number and subjects of TV channels, monetization schemes, domestic and foreign, live and dead, federal and regional. Changes in the market associated with the law of the 21st button.

- What can and should be, and what can not be done with the content.

- Piracy, as its holders see. Prospects for combating piracy and judicial practice.



You can discuss Jana's report at the following link.



Nikolay Mikhailov (IPTVPORTAL)





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At the CROS-2.0-17 conference, Nikolay made a presentation on the essence of the paradigm of business building that is taking place in our day on the example of IPTV projects .



- Story. Classic approach

- Change of technological structure, new solutions,

- New cost savings, CAPEX and OPEX,

- Partnership and outsourcing,

- OTT-shniki - partners or competitors?

- Business virtualization.



You can discuss the report or ask a question to Nikolay here.



Evgeny Ivanov (VIAKOM)





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At the conference KROS-2.0-17, Yevgeny delivered a report Media Portal as a competitive advantage in the telecom market



- Irkutsk experience in creating an Internet portal. Practice, numbers, experience;

- Why do you need to invest in regional media portals;

- Features of building relationships between operators and the media portal, through peering;

- How to count the efficiency of interaction? Why is it important to have connectivity in the region? Loyalty tools from the provider on the Internet portal;

- How to apply the Internet portal in the telecom business;

- The introduction of features as a competitive advantage. Technology integration service: from the technician to the manager. Practice our customers.

- Experience in creating unique technologies for the Irkutsk market;

- How we created the first Irkutsk Internet TV.



You can discuss the report of Eugene and ask questions at the following link .



Dobrunova Alena (Peers.TV)





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At the CROS-2.0-17 conference, Alena delivered a report on multiscreen Economics. How the introduction of IPTV / OTT affects the revenue of the operator.



-Analysis of the Russian market OTT-TV: the main players and development trends;

- ARPU growth potential in the provider OTT-service - where the ceiling is and what the subscriber is willing to pay for;

- What else can the provider earn in OTT;

-Practical partnership with operators. Marketing and promotion of OTT service and digital content.



You can discuss Alyona's report and ask questions at the following link.



Dmitry Orekhov (24TV)



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Dmitry 's report β€œ24 hours of TV - what's under the hood?” Was announced as follows:



- Cloud platform architecture;

- Secrets of high-quality and stable broadcasting;

- How to make the interface friendly and not torture the subscriber;

- Our success and vision for the future of interactive television.



Dmitry spoke more than once: Dmitry's colleagues and co-speakers went on stage one after another, making a wonderful presentation in which they had time to tell the most basic about their platform and even showed it in action.



You can discuss Dmitry's report and ask questions at the following link.



Zharkyn Tursynov (Watch)



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At the KROS-2.0-17 conference, Zharkyn made a presentation on How a modern broadband operator should stop surviving and start earning



- Methods of survival and competition with the Big Five operators in Megapolises and regions due to the introduction of the modern TV + Internet service;

- Methods of attracting new subscribers, increasing loyalty and fighting outflow;

- Increasing the average ARPU due to the use of tariffs "Internet + TV";

- Real examples of 5-6 SHDP operators in Russia with dynamics over 12 months of development on specific numbers and subscriber bases.



You can discuss Zharkyn's report and ask questions at the following link.



Ilya Balakhnin (Paper Planes)



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At the CROS-2.0-17 conference, Ilya made a presentation β€œMarketing Management Based on Data”. He did not have a presentation, but it wasn’t required: with a flipchart and a set of markers, he gave a presentation without any additional equipment. At the same time, the following question was considered in detail:



What should your company's marketing influence in the first place in order to influence your profit?



Consider the key indicators and their components:

- Coating;

- Penetration;

- ARPU;

- The subscriber's lifetime.



You can discuss Ilya's report and ask questions at the following link.





Mikhail Klimarev (Freely)



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At the CROS-2.0-17 conference, Mikhail made a presentation on the measurement of operator activity, benchmarking and three ways to achieve love and adoration.



- Overview of the situation;

- Information model of a telecom operator;

- customer measurement;

- Measurement of communication quality;

- Finance - add and multiply;

- The geometric meaning of the comparison;

- And let us together!



You can discuss Michael’s report and ask questions at the following link.



Mikhail Ivanov (Lanta)



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At the conference KROS-2.0-17 Mikhail made a presentation Mobile application for "infantry"



- Mobile client for CRM provider;

- Opportunities, features of work, economics of use;

- Planning, implementation of permissible transitions in the business process.



You can discuss Michael’s report and ask questions at the following link.



Evgeny Safronov (Gorsvyaz)



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At the CROS-2.0-17 conference, Evgeny delivered a report on the crowdsourcing platform of the service department and the utilization of the service.



- The platform automatically selects the performer on the application according to many criteria;

- How to start an additional service for a subscriber without investing a penny in it;

- Are uber and crowdsourcing models suitable for telecom service work?



You can discuss the report of Eugene and ask questions at the following link.



Maxim Ahmadinurov (Button)



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At the CROS-2.0-17 conference, Maxim made a presentation. Metrics on Google Docs change life in the company.



The report will focus on key indicators in the company "Button":

- how metrics appear and are automatically calculated;

- how to monitor traffic, attraction and outflow of customers;

- how with the help of metrics we find bottlenecks in the service;

- how to implement new tools using metrics.



You can discuss Maxim's report and ask questions at the following link.



Ivan Nefediev (Why42)



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At the conference KROS-2.0-17, Ivan delivered a report on Gamification in marketing for telecom operators



- What is gamification?

- Gamification for HR, corporate training, admission of new employees;

- Attracting new and motivating old customers;

- Examples from major market players - MTS, TELE2, Euroset;

- unsuccessful examples;

- Briefly about the types of players and how you can attract these types of players.



You can discuss Ivan’s report and ask questions at the following link.



Andrey Petrov (Science-Communication)



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At the CROS-2.0-17 conference, Andrei delivered a report on the Modern Operator Contact Center



- Main tasks, functionality, KPI;

- Using an outsourcing KC - good or evil? Variants of use. Translation procedure;

- Work organization. Charts Automation. Reports;

- Support channels. Website, mail, phone, social networks, instant messengers;

- Use of "bots". Is the CC operator an endangered profession? Current state, prospects.



You can discuss Andrey's report and ask questions at the following link.



Kirill Malevanov (Selectel)



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At the CROS-2.0-17 conference, Cyril delivered an EVPN report for providers. L2 and L3 reservation organization



- A brief overview of backup technologies;

- EVPN - how to use it;

- Active-active backup schemes. ESI;

- L3 anycast gateway β€” reserve the default gateway;

- Equipment that supports the necessary functionality.



You can discuss the report of Cyril and ask questions at the following link.



Dmitry Onuchin (RASKOM)





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At the conference KROS-2.0-17, Dmitry delivered a presentation on the Practice of Implementing the BGP Flowspec Service in the Network of the Transit Communication Operator



- BGP Flowspec brief description;

- Technical description of the implementation of the service (considered options, the final version);

- Statistics and web-portal for clients;

- Consideration of the issue of detecting DDoS attacks and the applicability of BGP Flowspec;

- Use-cases and stories from practice.



You can discuss Dmitry's report and ask questions at the following link.



Andrey Rodnishchev (Format-C)



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At the CROS-2.0-17 conference, Andrei made a presentation on Virtual Operators in Broadband Internet Access.



- The state of the broadband market;

- Review of players and niches;

- Scheme of delivery services in a small locality;

- What is VNO and why is it needed;

- Model of realization of VNO;

- Visible problems and risks.



You can discuss Andrey's report and ask questions at the following link.





Sergey Golovanov (Cambium Networks)





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In the β€œtechnical” block, the report by Sergey. Receiving frequencies and legalizing BPHD - it was easy , it was the last but one, but, contrary to popular belief about the inevitable reduction of the audience at the end of the day, viewers began to arrive in the hall. Apparently, the following theses raised the interest of the public:



- The procedure for obtaining frequencies in the Russian Federation;

- Step-by-step instruction on the legalization of equipment BSHPD;

- The cost of legalization and ownership;

- How Cambium Networks helps facilitate this process by applying synchronization.



You can discuss Sergey's report and ask questions at the following link.



Vitaliy Osipenko (Nova Telecom)



At the conference KROS-2.0-17, Vitaly made a presentation on Wired Broadcasting. Why? For what? How?



- Why does a modern telecommunications operator Systems of radio and warning?

- An example of a real installation of a wired radio broadcasting and warning system on the OTZVUK brand equipment;

- Advantages of using broadcasting and warning systems in a competitive environment.



You can discuss Vitaly's report and ask questions at the following link.



The special excitement and heated discussions called out the topics of the round tables, which were held by as many as two dozen at the conference. And three of them were organized spontaneously during the conference, and did not make it to the schedule. Opening the spoiler, you can learn to familiarize yourself with the theses of round tables.



Round tables
What to build a PON network today? Overview of popular solutions on the market. Yevgeny Zykov (NAG).



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- Technical comparison of PON solutions from different manufacturers,

- Economic analysis of the cost of building a PON network.



How to tame the mobile operator: three ways to make money in partnership. Anastasia Zabalueva (Megaphone).



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Gigabit access - time to change interfaces? Artyom Yenborisov (NAH).



- The current situation and trends in the chipset market;

- Prerequisites for the transition to gigabit;

- The business model of gigabit access;

- Does the client need gigabit?

- Roadmap SNR switches.



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Cambium Networks Wireless Solutions . Vitaly Korostelev, Sergey Golovanov (Cambium Networks).



- ePMP: β€œHow to build cheap networks in Russia with only two frequency ratings”;

- cnMaestro: "End-to-end network management up to the subscriber WiFi router for 0 rubles";

- cnMedusa: β€œHow to distribute up to 4 Gbit / s from a four-sector BS”;

- cnPilot: β€œCorporate Wi-Fi at the price of an ordinary one.



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Wireless SNR. Ekaterina Knyazkova (NAG).



- SNR-CPE for operators,

- SNR for Enterprise: Building a seamless corporate network,

- User authorization,

- Monitoring and control system SNR Control.



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Measurement in PON networks . Denis Zhegul (NAG).



- Features of measurements in PON networks;

- Overview of equipment for measurement;

- Test drive OTDR on the stand.



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New OMNY cameras. Cloud platform Outpost . Anton Beygul (NAH), Pavel Yakutov (FORPOST).



- Mini-cameras Alpha - a small camera with limitless possibilities;

- Updated NVR OMNY functions;

- New WEB-interface for H.265 devices.

- FORPOST: Video analytics for business: counting visitors, queue detection

-FORPOST: Distributed Time-Lapse Recording Technology



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SORM and FZ β„– 374 . Dmitry Galushko (Order)

SORM-2:



- The line of certified equipment;

- Prices of certified manufacturers;

- Methods knockout discounts;

- Interaction with the curators of the FSB;

- Did anyone try to make any changes and did the curators go for it;

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Equipment that can be touched with hands is the same integral part of the conference as reports. This time we brought fifty units of different devices more than last year. The relatively small showroom was almost always filled with conference participants.



Showroom
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A drop in the sea of ​​reports, round tables and business negotiations on the sidelines of CROS was the entertainment part of the conference. Despite the fact that entertainment is given a minimum of time compared to the business part of the event, they are worth mentioning. And this year there was a lot of interesting things: mini-football, racing in toy cars, guitar evening, performances of musicians, video games, billiards and tennis, fire shows and fireworks ...



Entertainment
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As some results, I would like to reiterate that, despite the significant increase in the number of rooms, we again failed to satisfy the requests of all those who wish to get to CROS.



As Dmitry Galushko noted when opening the conference:



Spirit KROS saved. This is good news! There is a backlog of development in the future. Keep it up!


And it really can not but rejoice. At the end of a few more photos, in order to feel the situation in which is one of the most ambitious events in the telecommunications of Russia.



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